Ecwid

by Lightspeed · Encinitas, United States · Since 2009

Add a store to any website.

E-commerce platforms & website buildersFree plan

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.5; transparency & India fit

What is Ecwid?

Ecwid is e-commerce platforms & website builders from Lightspeed, based in Encinitas, United States and has been building software since 2009. Add a store to any website.

E-commerce platforms let you build and run an online store — catalogue, checkout, payments, shipping and marketing — and sync with marketplaces. Global platforms dominate D2C; Indian products compete on price, UPI checkout and WhatsApp commerce.

A free plan is available, with paid plans for growing teams.

What works well

+Free plan available to evaluate at zero cost
+17 years in business — a mature, stable product

What to watch out for

−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

Ecwid at a glance

Analysing Ecwid — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Ecwid features

Category-standard capabilities plus what Ecwid adds. Verify depth in a demo.

Storefront themes and mobile checkout
Indian payment gateways and COD
Shipping integrations
Marketplace sync (Amazon, Flipkart, Meesho)
Discounts, coupons and abandoned cart recovery
WhatsApp commerce
Apps and plugins
Analytics and SEO
Free plan to start without a card

Ecwid pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Ecwid charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on ecwid.com.

Specifications

Category: E-commerce platforms & website builders
Vendor: Lightspeed
Headquarters: Encinitas, United States
Founded: 2009
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

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Ecwid — frequently asked questions

What is Ecwid?+

Ecwid is e-commerce platforms & website builders by Lightspeed. Add a store to any website.

How much does Ecwid cost?+

Ecwid has a free plan. Check the vendor's pricing page for current plans.

Does Ecwid offer a free trial or free plan?+

Yes — Ecwid offers a free plan you can start with.

Is Ecwid made in India?+

No. Ecwid is developed by Lightspeed in Encinitas, United States.

Who is Ecwid best suited for?+

Ecwid suits startup, small business, smb buyers looking for e-commerce platforms & website builders.

What are the best alternatives to Ecwid?+

Popular alternatives in e-commerce platforms & website builders include Instamojo Store, Instamojo, Dukaan. Use App Advisor's compare tool to see them side by side.

How is Ecwid deployed?+

Ecwid is available as a cloud (SaaS) product, with web access.