Instamojo Store

by Instamojo · Bengaluru, Karnataka · Since 2012

Online store with payments for Indian SMBs.

E-commerce platforms & website buildersMade in IndiaFree plan

Starting price: Free · paid from ₹6,999/yr; Lite ₹0/yr with 5% + ₹3 per order; GST extra
Free trial / plan: Free plan; Lite plan at ₹0/year with transaction fees
Deployment: Cloud; Web
App Advisor rating: 4.7; transparency & India fit

What is Instamojo Store?

Instamojo Store is a hosted online shop builder from Instamojo, an Indian payments company that calls itself a D2C tech platform, with the payment gateway built into it. The target buyer is a small Indian seller who wants a working store with a cart, UPI and card checkout, cash on delivery and courier pickup, without dealing with Shopify apps, a separate gateway contract or a developer. Instamojo says more than 20 lakh small businesses use its stores, and almost every part of the product assumes an Indian seller: rupee pricing, Shiprocket and Pickrr shipping, pin-code coverage and WhatsApp chat.

The free Lite plan is real and usable. You get unlimited products, categories and variants, order management, COD and Google Shopping sync at ₹0 a year. The catch is the fee: Lite and Starter both take 5% + ₹3 on every physical-goods order and 10% + ₹3 on digital goods, with 18% GST charged on that fee. At ₹50,000 a month in sales that is roughly ₹2,500 plus GST going to Instamojo, which is far more than a standalone gateway charges. Growth cuts the physical-goods fee to 2% + ₹3 and is the only plan with abandoned-cart recovery, coupons, SEO options and the WhatsApp widget.

Pricing is confusing in one specific way. The pricing page lists Starter at ₹6,999 a year and Growth at ₹14,999 a year or ₹2,999 a month, while the online-store page and homepage advertise Starter from ₹3,999 and Growth at ₹9,999 a year or ₹1,999 a month. Check the checkout screen before paying. GST is added on top of all plan prices, and paid plans come with a 14-day money-back guarantee rather than a free trial.

The weak spot is trust in payouts and support. Instamojo's Trustpilot page has a very low score, and the complaints repeat: delayed settlements, funds held during KYC review and slow email replies. If your margins are thin or you sell high volumes, compare Shopify with Razorpay, or Dukaan, before committing. For a home baker or small D2C brand testing demand, the free plan is a low-risk way to start selling within a day.

What works well

+Lite plan costs ₹0 a year and still allows unlimited products and COD
+Payment gateway comes built in, so there is no separate gateway onboarding
+Shipping integrations with Shiprocket, Shipway, Vamaship and Pickrr cover 26,000+ pin codes
+Google Shopping and Facebook Catalog sync are available for product listings
+Bulk product import and editing works from CSV or Excel files
+Growth plan includes a free domain worth up to ₹1,000 and abandoned-cart recovery
+Paid plans carry a 14-day money-back guarantee

What to watch out for

−Lite and Starter charge 5% + ₹3 per physical order, plus 18% GST on that fee
−Digital goods carry an even higher 10% + ₹3 fee on lower plans
−Coupons, SEO options and the WhatsApp widget are locked to the Growth plan
−Plan prices differ between the pricing page and the store page, which causes confusion
−Trustpilot reviewers repeatedly report delayed payouts and slow support replies
−No free trial on paid plans, only a money-back window

Best suited for: First-time Indian sellers who want a free store with UPI checkout and COD · Home businesses and creators selling under about ₹30,000 a month · Small D2C brands that want courier pickup without separate shipping contracts · Sellers who want Instamojo's team to build the store under Do-It-For-Me

Instamojo Store at a glance

Analysing Instamojo Store — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Instamojo Store features

Researched from Instamojo Store's official product pages · updated October 2026.

Store building

Premium themes on Starter and above
CSS and JavaScript editing
Custom pages and testimonials
Banner images and product videos

Catalogue and orders

Unlimited products with variants and bundles
Bulk import and edit via CSV or Excel
Product filters and custom fields
Order management and webhooks

Marketing

Discount coupons and advanced discounts
Abandoned cart recovery
SEO options
SMS and email campaigns

Shipping and payments

Cards, netbanking and UPI checkout
Cash on delivery
Shipping charges by area, order value or weight
Courier integrations with doorstep pickup

Customers and analytics

Customer accounts and tagging
Automated customer workflows
Basic and advanced analytics
OTP verification for digital products

Instamojo Store pricing (INR)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full Instamojo Store pricing breakdown

Lite

₹0 /year

Free; 5% + ₹3 per physical order, 10% + ₹3 per digital order

Unlimited products, categories and variants
Cash on delivery and shipping integrations
Google Shopping integration
1 theme, Instamojo branding shown

Starter

₹6,999 /year

Yearly; same 5% + ₹3 / 10% + ₹3 fees as Lite

Custom domain linking
19+ premium themes
No Instamojo branding
3 images per product and 3 banners

Growth

₹14,999 /year or ₹2,999 /month

Yearly or monthly; 2% + ₹3 physical, 5% + ₹3 digital

Abandoned cart recovery and discount coupons
WhatsApp chat widget
SEO options and advanced analytics
Free domain worth up to ₹1,000

Do-It-For-Me

On request

Store set up by Instamojo's team
Dedicated advisor and dashboard training
Regular catalogue updates
12 months of support

• GST is charged in addition to listed plan prices; Instamojo charges 18% GST on transaction fees.
• Paid plans have a 14-day money-back guarantee instead of a free trial.
• The online-store page and homepage show lower prices (Starter ₹3,999/yr, Growth ₹9,999/yr or ₹1,999/mo) than the pricing page; confirm at checkout.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Shiprocket
Shipway
Vamaship
Pickrr
Google Shopping
Facebook Catalog / Facebook Shop
WhatsApp chat widget
Instamojo Payments API and JavaScript SDK

Security & compliance

SSL included on all stores
Hosting with unlimited bandwidth and storage
OTP verification for digital product delivery

For Indian businesses

All plans are priced in rupees, and GST is added on top of plan prices and charged at 18% on transaction fees.
Checkout supports UPI, cards, netbanking and cash on delivery.
Shipping partners Shiprocket, Shipway, Vamaship and Pickrr cover 26,000+ Indian pin codes.
Instamojo states that over 20 lakh small Indian businesses use its online stores.

What reviewers say about Instamojo Store

Scores published on independent review sites — follow the links for the full reviews.

Trustpilot

1.6/5

49 reviews

Read reviews

What users say about Instamojo Store

Positives

+A few merchants say collecting payments is easy
+Some say the basic store functions work reasonably well
+A former developer praised the older API documentation

Common complaints

−The most common complaint is settlements delayed by weeks
−Several merchants say accounts were frozen during KYC review
−Support replies are described as slow or templated
−Some report refunds left unresolved after closing an account

Summarised from public reviews on Trustpilot · checked 2026-10-17.

Is Instamojo Store the best choice for you?

Best choice if you are…

First-time Indian sellers who want a free store with UPI checkout and COD
Home businesses and creators selling under about ₹30,000 a month
Small D2C brands that want courier pickup without separate shipping contracts
Sellers who want Instamojo's team to build the store under Do-It-For-Me

Look elsewhere if you are…

High-volume sellers, where the percentage fee costs more than a flat plan plus your own gateway
Brands that need a large app ecosystem or multi-country selling; compare Shopify
Businesses that cannot tolerate settlement delays during KYC checks

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (5) · updated October 2026

Instamojo Store screenshots

Instamojo Store video

Instamojo premium online stores | Create an online store for your business

Specifications

Category: E-commerce platforms & website builders
Vendor: Instamojo
Headquarters: Bengaluru, Karnataka
Founded: 2012
Pricing model: Freemium
Starting price: Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: Yes

Free

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Instamojo Store — frequently asked questions

How much does Instamojo Store cost in India?+

Instamojo Store has a free Lite plan at ₹0 a year. The pricing page lists Starter at ₹6,999 a year and Growth at ₹14,999 a year or ₹2,999 a month, while the store page shows lower promotional figures of ₹3,999 and ₹9,999. GST is added to plan prices, and every plan also deducts a per-order transaction fee.

Is Instamojo Store really free?+

Yes, the Lite plan has no subscription fee and allows unlimited products, COD and shipping integrations. Instamojo Store earns on Lite through transaction fees of 5% + ₹3 for physical goods and 10% + ₹3 for digital goods, with 18% GST on the fee. For very small sellers this is fine; at higher sales it becomes expensive.

What are the Instamojo Store transaction charges?+

On Lite and Starter, Instamojo Store charges 5% + ₹3 per physical-goods order and 10% + ₹3 per digital-goods order. Growth reduces this to 2% + ₹3 and 5% + ₹3. Instamojo adds 18% GST on these fees, so the effective cost on Lite is closer to 6% of order value plus the fixed amount.

Does Instamojo Store offer a free trial?+

Instamojo Store does not list a free trial for its paid plans. Instead, Starter and Growth come with a 14-day money-back guarantee, and the FAQ says downgrades within 14 days get a full refund. Because the Lite plan is free permanently, most sellers test the store on Lite before upgrading to a paid plan.

Instamojo Store vs Shopify: which is better for Indian sellers?+

Instamojo Store is cheaper to start, with a free plan and the gateway built in, and suits small sellers testing demand. Shopify has a far larger app and theme ecosystem and lower per-order costs once you attach your own gateway. If monthly sales cross roughly ₹50,000, the 5% Instamojo fee usually makes Shopify or a flat-fee builder better value.

Which payment methods does Instamojo Store accept?+

Instamojo Store checkout accepts UPI, credit and debit cards, netbanking and cash on delivery, and Instamojo says customers can choose from over 100 payment modes. Payments go through Instamojo's own gateway, so you do not need a separate Razorpay or PayU account. Funds are settled to your bank account after KYC is complete.

Can I connect a custom domain to Instamojo Store?+

Yes, custom domain linking starts on the Starter plan, which also removes Instamojo branding and unlocks 19+ premium themes. The Growth plan goes further and includes a free domain worth up to ₹1,000. On the free Lite plan, your Instamojo Store runs on an Instamojo subdomain and shows Instamojo branding to customers.

Does Instamojo Store handle shipping?+

Yes. Instamojo Store integrates with Shiprocket, Shipway, Vamaship and Pickrr, covering more than 26,000 Indian pin codes with doorstep pickup and delivery. You can set shipping charges by delivery area, order amount or product weight. Courier charges are billed separately by the shipping partner, not included in the Instamojo plan price.

Is Instamojo Store reliable for payouts and support?+

Instamojo Store works for basic selling, but independent reviews are poor. Instamojo's Trustpilot page shows a score of about 1.6 from 49 reviews, with repeated complaints about delayed settlements, accounts held during KYC and slow support. Complete your KYC fully before launching, and keep a backup payment option if cash flow matters to your business.

Can Instamojo build my store for me?+

Yes. Instamojo Store's Do-It-For-Me plan has Instamojo's team set up the store, with a dedicated advisor, dashboard training, regular catalogue updates and 12 months of support. Pricing for Do-It-For-Me is given on request rather than published. It suits owners who have products ready but no time to configure themes and listings.

Where is the Instamojo Store login page?+

Instamojo Store's login is at https://www.instamojo.com:443/online-store, linked from its official website.

How much does Instamojo Store cost?+

Instamojo Store publishes its plans at https://www.instamojo.com/pricing/. It offers a free plan. Check that page for current prices, as plans change.

Does Instamojo Store have a free trial?+

Yes. Instamojo Store's official site offers a free trial.

Does Instamojo Store have a mobile app?+

Yes. Instamojo Store's official website links to its Android app.

Is Instamojo Store secure and compliant?+

Instamojo Store's official site states PCI DSS compliance.

What is Instamojo Store?+

Instamojo Store is e-commerce platforms & website builders by Instamojo, an Indian company from Bengaluru. Online store with payments for Indian SMBs.

How much does Instamojo Store cost?+

Instamojo publishes: Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra. Confirm current plans and taxes on the official pricing page.

Does Instamojo Store offer a free trial or free plan?+

Yes — Instamojo Store offers a free plan you can start with.

Is Instamojo Store made in India?+

Yes. Instamojo Store is built by Instamojo, headquartered in Bengaluru, Karnataka.

Who is Instamojo Store best suited for?+

Instamojo Store suits startup, small business, smb buyers looking for e-commerce platforms & website builders.

What are the best alternatives to Instamojo Store?+

Popular alternatives in e-commerce platforms & website builders include Instamojo, Dukaan, Zoho Commerce. Use App Advisor's compare tool to see them side by side.

How is Instamojo Store deployed?+

Instamojo Store is available as a cloud (SaaS) product, with web access.