RecommendedMade in India
Starts at
2% per transaction · Domestic cards, net banking, wallets, BNPL; GST 18% extra
GoKwik
by GoKwik · Gurugram, Haryana · Since 2020
Checkout, COD conversion and RTO reduction for e-commerce brands.
Payment gateways & UPIMade in India
- Starting price
- Rs 3,000/month
- Emerging plan platform fee, up to 2,000 orders/month, plus 3.5% fee and PA charges
- Free trial / plan
- No free plan
- Sales-led onboarding
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.1
- transparency & India fit
What is GoKwik?
GoKwik is a Delhi-registered commerce company, started in 2020 by Chirag Taneja, Vivek Bajpai and Ankush Talwar, that sells a checkout and conversion stack to Indian D2C brands. The core product is Kwik Checkout, a one-click checkout that uses OTP login and address prefill drawn from a shared shopper network GoKwik puts at 220 million-plus. Around it sit GoKwik Cart (upsells and discounts in a slide cart), Kwik Engage (WhatsApp-style journeys and an AI support assistant), Kwik Ads for Meta campaigns, and Return Prime for returns and exchanges, which GoKwik bought in April 2024.
The reason most Indian brands look at GoKwik is cash on delivery. Its buyer risk profiling scores each COD order on more than 200 signals and lets you block, restrict or verify risky buyers by pincode, cart value or past behaviour, charge a COD fee, offer partial COD, or nudge the shopper to prepay with a discount. For a brand where COD is 50 to 70 percent of orders and RTO eats margins, that control is the main value. GoKwik names Mamaearth, boAt, Plix, BlissClub, Rare Rabbit and Saadaa among its customers and claims 20,000-plus brands.
There are limits to understand before signing. GoKwik states plainly that it is not a payment aggregator, so prepaid and partial COD money is collected by a separate licensed PA whose charges are added on top. Most performance figures on the site, such as up to 40 percent RTO reduction, are vendor claims rather than audited numbers, and some product pages show placeholder zeros. Platform support is centred on Shopify, with WooCommerce, ZohoCommerce, Shoopy and Aasaan also listed, so a fully custom store needs a conversation with sales.
Pricing is unusually public for this category. The Emerging plan costs Rs 3,000 a month in platform fees for stores doing up to 2,000 orders a month, plus a 3.5 percent fee and PA charges. Above 2,000 orders a month you move to Enterprise, which is quoted. GST treatment is not stated on the pricing page, so ask for a written quote showing whether the Rs 3,000 and the 3.5 percent are before or after 18 percent GST, and exactly which orders the percentage fee applies to.
What works well
- +Published entry price of Rs 3,000 per month for brands doing up to 2,000 orders monthly
- +COD risk scoring on 200+ signals with pincode blocking, OTP verification and partial COD rules
- +One-tap OTP login and address prefill drawn from a large shared Indian shopper network
- +A/B testing of COD fees, prepaid nudges and payment layouts directly inside the checkout
- +Wider suite including Return Prime returns, GoKwik Cart upsells and Kwik Engage messaging
- +Holds ISO 27001 certification and PCI DSS compliance, with the certificate linked from its site
What to watch out for
- −GoKwik is not a payment aggregator, so a separate PA fee is added on prepaid orders
- −The 3.5 percent fee wording on the pricing page does not clarify which orders it covers
- −No free plan or self-serve trial; every plan starts with a Contact Sales form
- −Many conversion and RTO figures on the site are vendor claims, and some pages show placeholder values
- −Strongest on Shopify; custom-built stores and Magento are not listed as native platforms
Best suited for: Shopify D2C brands in India where cash on delivery drives a large share of orders · Fashion, beauty and personal care brands fighting high RTO and fake COD orders · Growing brands crossing 2,000 orders a month that want checkout, cart and returns from one vendor
GoKwik at a glance
Analysing GoKwik — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
GoKwik features
Researched from GoKwik's official product pages · updated October 2026.
Checkout
- One-click checkout branded to match the store
- One Tap OTP login using the GoKwik network
- Address prefill from first-party network data
- Exit-intent upsells and dynamic shipping mapping
- A/B tests for payment UI, COD fees and prepaid nudges
COD and RTO control
- Buyer risk profiling on 200+ signals
- Block, restrict or verify rules with OTP and captcha
- Partial COD and COD fees to push prepaid
- Pincode and cart-value COD limits
- Optional RTO Protection
Discounts and payments
- Usage-capped, cart value and quantity discounts
- Tiered, cohort, UTM-based and bulk discounts
- 250+ DIY discount templates
- Partner offers from Paytm, CRED, Amazon Pay and banks
- Pay in Parts via RBI-regulated NBFC partners
Growth suite
- Kwik Pass visitor identification and smart pop-ups
- GoKwik Cart with AI upsells and dynamic gifts
- Kwik Engage automated journeys and AI support assistant
- Kwik Ads Meta targeting and conversion tracking
- Return Prime returns, exchanges and store credit
Analytics
- Full-funnel checkout analytics
- Payment split and prepaid share tracking
- UTM source attribution
- AOV tracking
AI capabilities
- AI-led upsells in GoKwik Cart
- AI support assistant and AI retries in Kwik Engage
- AI ad analysis in Kwik Ads
GoKwik pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full GoKwik pricing breakdown
Emerging
Rs 3,000/month + 3.5% fee
monthly
- For 0 to 2,000 orders a month
- One-click checkout with address prefill
- RTO risk profiling and smart COD suite
- Tiered, prepaid and buy-X-at-Y discounts
- Payment aggregator charges extra as applicable
Enterprise
Custom quote
- For brands above 2,000 orders a month
- Everything in Emerging
- Dedicated customer success manager
- Exclusive pricing and early access to new features
- • The pricing page labels the 3.5% as applying to all transactions without defining whether that means all orders or only COD orders.
- • GST is not mentioned on the pricing page; confirm whether prices exclude 18% GST.
- • Prepaid and partial COD payments are processed by a licensed payment aggregator, whose fees are separate.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Shopify
- WooCommerce
- ZohoCommerce
- Shoopy
- Aasaan
- Meta Ads
- Google Ads
- Google Analytics 4
- Snapchat
- CleverTap
- Netcore
- Customer Labs
Security & compliance
- ISO 27001 certified
- PCI DSS compliant (certified August 2022 per company timeline)
For Indian businesses
- Registered office in New Delhi, with offices in Gurugram and Bangalore
- Built around Indian cash-on-delivery behaviour, with pincode-level COD rules and partial COD
- Prepaid offers from Paytm, CRED and Amazon Pay can be shown inside checkout
- Pay in Parts credit comes from RBI-regulated NBFC partners
- Published pricing is in rupees: Rs 3,000 a month on the Emerging plan
Support, resources & partner network
Support & learning
- Dedicated customer success manager on Enterprise
- Contact sales form
- Case studies and playbook resources
Trust, compliance & who uses GoKwik
20,000+ brands (company claim)
Customers
2020
In business since
GoKwik timeline — releases & milestones
Is GoKwik the best choice for you?
Best choice if you are…
- Shopify D2C brands in India where cash on delivery drives a large share of orders
- Fashion, beauty and personal care brands fighting high RTO and fake COD orders
- Growing brands crossing 2,000 orders a month that want checkout, cart and returns from one vendor
Look elsewhere if you are…
- Very small stores with a handful of orders a day, where Rs 3,000 a month plus fees is hard to justify
- Businesses on custom stacks wanting a plain payment gateway; Razorpay or Cashfree checkout may be simpler
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (5) · updated October 2026
Specifications
- Category
- Payment gateways & UPI
- Vendor
- GoKwik
- Headquarters
- Gurugram, Haryana
- Founded
- 2020
- Pricing model
- Quote-based
- Starting price
- On request
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- Yes
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GoKwik — frequently asked questions
How much does GoKwik cost in India?+
GoKwik's Emerging plan costs Rs 3,000 per month as a platform fee for stores doing up to 2,000 orders a month, plus a 3.5 percent fee and separate payment aggregator charges. Brands above 2,000 monthly orders move to the Enterprise plan, which is priced by custom quote. Ask sales to confirm in writing which orders the 3.5 percent applies to.
Are GoKwik prices inclusive of GST?+
GoKwik's pricing page does not say whether the Rs 3,000 monthly fee and 3.5 percent charge include GST. Software services in India normally attract 18 percent GST, so budget for it on top unless your quote says otherwise. Request a GST-compliant invoice sample during onboarding so your accountant can claim input tax credit.
Does GoKwik have a free plan or free trial?+
No. GoKwik does not offer a free plan or a self-serve free trial on its pricing page. Both the Emerging and Enterprise plans start with a Contact Sales form, and onboarding is handled by the GoKwik team. If you want to test first, ask sales whether a pilot on a test theme is possible before committing.
Is GoKwik a payment gateway?+
GoKwik clearly states it is not a payment aggregator and does not process prepaid or partial COD payments. It provides the checkout experience, COD controls and conversion tools, while a licensed payment aggregator collects the money. That means you still need a PA relationship, and its transaction charges are added to GoKwik's own fees.
How does GoKwik reduce RTO on COD orders?+
GoKwik scores each cash-on-delivery order using more than 200 signals plus data from its shopper network. You can then block COD for risky buyers, require OTP or captcha, limit COD by pincode or cart value, charge a COD fee, or offer partial COD. GoKwik claims up to 40 percent RTO reduction, but that is a vendor figure.
GoKwik vs Razorpay Magic Checkout: which is better?+
GoKwik publishes a Rs 3,000 monthly entry plan and adds a wider suite including returns, cart upsells and messaging, but it needs a separate payment aggregator. Razorpay Magic Checkout bundles checkout with Razorpay's own gateway and is priced on enterprise quote. Brands already on Razorpay may find Magic Checkout simpler; COD-heavy brands wanting deeper rules often shortlist GoKwik.
Which platforms does GoKwik work with?+
GoKwik lists native platform support for Shopify, WooCommerce, ZohoCommerce, Shoopy and Aasaan, and says it has more than 50 integrations across the e-commerce stack. Its integrations page includes Meta Ads, Google Ads, Google Analytics 4, Snapchat, CleverTap and Netcore. Brands on custom-built or Magento stores should confirm feasibility with GoKwik sales before planning.
Is customer data safe with GoKwik?+
GoKwik says it is ISO 27001 certified and PCI DSS compliant, and links its certificate from the website. Its timeline shows PCI DSS certification from August 2022. Because GoKwik pools shopper data across a network for login and prefill, review its privacy terms and data processing agreement to understand how your customers' details are shared.
Who are GoKwik's customers in India?+
GoKwik names Mamaearth, boAt, Plix, BlissClub, FoxTale, Rare Rabbit, Saadaa and Levi's among the brands on its About page, and claims more than 20,000 D2C brands overall. The company was founded in 2020, is registered in New Delhi, and has offices in Gurugram and Bangalore. It raised a Series B of $35 million in 2022.
How long does GoKwik setup take?+
GoKwik does not publish a standard setup timeline. On Shopify, onboarding usually means installing the app, configuring COD rules and discounts, and connecting your payment aggregator, with GoKwik's team guiding the process after sales sign-off. Plan time for testing COD rules on a staging theme before going live, since mistakes can block genuine orders.
What is GoKwik?+
GoKwik is payment gateways & upi by GoKwik, an Indian company from Gurugram. Checkout, COD conversion and RTO reduction for e-commerce brands.
How much does GoKwik cost?+
GoKwik is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does GoKwik offer a free trial or free plan?+
GoKwik does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is GoKwik made in India?+
Yes. GoKwik is built by GoKwik, headquartered in Gurugram, Haryana.
Who is GoKwik best suited for?+
GoKwik suits mid-market, enterprise buyers looking for payment gateways & upi.
What are the best alternatives to GoKwik?+
Popular alternatives in payment gateways & upi include PayU, Razorpay, Paytm Payment Gateway. Use App Advisor's compare tool to see them side by side.
How is GoKwik deployed?+
GoKwik is available as a cloud (SaaS) product, with web access.
Guides that mention GoKwik
About GoKwik
GoKwik · Gurugram, Haryana · Founded 2020 · 2 products in our catalogue · Indian company
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