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Team chat & collaboration · Alternatives
Best Guru alternatives in India (2027)
Guru is a team chat & collaboration product from Guru, Philadelphia, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 17 have a free plan, 2 are built in India.
Quick answer
The closest alternatives to Guru are Shopify Magic (Free), Zoho Cliq (Free · paid from ₹100/user/mo · Professional ₹100/user/month (min 10 users), plus GST), Atlassian Rovo (Pay as you go), Google Vids (Pay as you go) and Flock (Free · PRO priced per user · Starter free up to 20 members; PRO price on request). Shopify Magic is the top-ranked option with a free plan.
Why businesses look for a Guru alternative
Indian support and GST
Guru is built in United States. 2 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Guru does not list an Android app. 1 alternatives do.
Guru alternatives compared
Ranked by how closely each product matches Guru's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Guru (current) | Free plan | Yes | Web | No | 4.5/5 | — |
| 1 | Shopify Magic | Free | Yes | Web | No | 4.3/5 | |
| 2 |  Zoho Cliq | Free · paid from ₹100/user/mo · Professional ₹100/user/month (min 10 users), plus GST | Yes | Web | Yes | 4.8/5 | |
| 3 |  Atlassian Rovo | Pay as you go | No | Web | No | 4.3/5 | |
| 4 |  Google Vids | Pay as you go | No | Web | No | 4.3/5 | |
| 5 |  Flock | Free · PRO priced per user · Starter free up to 20 members; PRO price on request | Yes | Web | Yes | 4.8/5 | |
| 6 |  Routine | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | |
| 7 |  Amazon Q Business | Pay as you go | No | Web | No | 4.3/5 | |
| 8 |  Notion | Free plan | Yes | Web | No | 4.6/5 | |
| 9 |  Slack | Free plan | Yes | Web | No | 4.6/5 | |
| 10 |  Microsoft Teams Chat | Free plan | Yes | Web | No | 4.6/5 | |
| 11 |  Element (Matrix) | Free plan | Yes | Web | No | 4.6/5 | |
| 12 |  Mattermost | Free plan | Yes | Web | No | 4.6/5 | |
| 13 |  Rocket.Chat | Free plan | Yes | Web | No | 4.6/5 | |
| 14 |  Google Chat | Free plan | Yes | Web | No | 4.5/5 | |
| 15 |  Confluence | Free plan | Yes | Web | No | 4.6/5 | |
| 16 |  Chanty | Free plan | Yes | Web | No | 4.5/5 | |
| 17 |  Twist | Free plan | Yes | Web | No | 4.5/5 | |
| 18 |  Pumble | Free plan | Yes | Web | No | 4.5/5 | |
| 19 |  Coda | Free plan | Yes | Web | No | 4.5/5 | |
| 20 |  Miro | Free plan | Yes | Web | No | 4.5/5 |
Top 10 Guru alternatives in detail
2. Zoho Cliq
Zoho Corporation · Chennai · Team chat & collaboration · 4.8/5
Team chat and collaboration from Zoho.
Free · paid from ₹100/user/mo · Professional ₹100/user/month (min 10 users), plus GST
Free plan available
Compared with Guru
- Built in India (Chennai)
Key features
- Channels and direct chats
- External channels with partners
- Searchable message history
- Chat export
- Audio and video meetings with screen share
3. Atlassian Rovo
Atlassian · San Francisco · Team chat & collaboration · 4.3/5
AI search and agents for Atlassian.
Pay as you go
Free trial
Compared with Guru
- No free plan, unlike Guru
4. Google Vids
Google · Mountain View · Team chat & collaboration · 4.3/5
AI video creation in Workspace.
Pay as you go
Free trial
Compared with Guru
- No free plan, unlike Guru
Free · PRO priced per user · Starter free up to 20 members; PRO price on request
Free plan available
Compared with Guru
- Built in India (Mumbai)
Key features
- One-to-one and group chat
- Public and private channels
- Message and file search
- File sharing
- Bookmarked messages
6. Routine
Routine International Inc. · San Francisco · Team chat & collaboration · 4.3/5
App that combines tasks, calendar and notes for individuals and teams, with AI features.
Free plan
Free plan available
Compared with Guru
- Also available on Android, iOS
7. Amazon Q Business
Amazon Web Services · Seattle · Team chat & collaboration · 4.3/5
AI assistant for work.
Pay as you go
Free trial
Compared with Guru
- No free plan, unlike Guru
8. Notion
Notion Labs · San Francisco · Team chat & collaboration · 4.6/5
All-in-one workspace for notes, docs and wikis.
Free plan
Free plan available
Key features
- Pages and wikis
- Verified pages (Business)
- Private teamspaces (Business)
- Databases with subtasks, dependencies and custom properties
- Charts
Free plan
Free plan available
10. Microsoft Teams Chat
Microsoft · Redmond · Team chat & collaboration · 4.6/5
Team chat in Microsoft 365.
Free plan
Free plan available
Guru alternatives by what you need
Free Guru alternatives
How to choose a Guru alternative
- Pick the tool your team will keep open — adoption beats features.
- Check message history limits on free tiers.
- If you are already on Google or Microsoft, their chat may be enough.
Guru alternatives — FAQs
What is the best alternative to Guru in 2027?+
The closest matches to Guru on App Advisor are Shopify Magic (Free), Zoho Cliq (Free · paid from ₹100/user/mo · Professional ₹100/user/month (min 10 users), plus GST), Atlassian Rovo (Pay as you go). They are ranked by how closely their category, pricing model, platforms and target business size match Guru, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Guru?+
Yes. 17 of the 20 alternatives listed have a free plan or are free: Shopify Magic (Free), Zoho Cliq (Free · paid from ₹100/user/mo · Professional ₹100/user/month (min 10 users), plus GST), Flock (Free · PRO priced per user · Starter free up to 20 members; PRO price on request). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Guru?+
Yes. 2 alternatives are built in India, including Zoho Cliq (Free · paid from ₹100/user/mo · Professional ₹100/user/month (min 10 users), plus GST), Flock (Free · PRO priced per user · Starter free up to 20 members; PRO price on request). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Guru vs Shopify Magic: which is better?+
Shopify Magic is the closest match to Guru in our catalogue. Compare them side by side before you book a demo.
How were these Guru alternatives chosen?+
Every product listed sits in team chat & collaboration or a category Guru also covers, and Guru's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
Shopify Magic alternativesZoho Cliq alternativesAtlassian Rovo alternativesGoogle Vids alternativesFlock alternativesRoutine alternativesAmazon Q Business alternativesNotion alternativesSlack alternativesMicrosoft Teams Chat alternativesElement (Matrix) alternativesMattermost alternativesAll team chat & collaboration alternativesBrowse all alternatives