Made in IndiaFree plan
Starts at
Free plan
- Starting price
- On request
- Ask for a quote
- Free trial / plan
- Not advertised
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.2
- transparency & India fit
What is Insider?
Insider is marketing automation from Insider, based in Istanbul, Turkey and has been building software since 2012. AI-native customer experience and personalisation.
Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.
Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, Insider also covers ai tools.
What works well
- +14 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
What to watch out for
- −Pricing is not published — expect a sales conversation before you see costs
- −No permanently free plan
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Mid-market · Enterprise
AI analysis of Insider
Analysing Insider — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Insider features
Category-standard capabilities plus what Insider adds. Verify depth in a demo.
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
- CRM and e-commerce integrations
- Consent and DND management
- AI-assisted workflows and suggestions
Insider pricing
Entry price
On request
Quoted per organisation after a discovery call
How Insider charges. Insider prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.
Read from the vendor's official website. Prices change — confirm on useinsider.com.
Specifications
- Category
- Marketing automation, AI tools
- Vendor
- Insider
- Headquarters
- Istanbul, Turkey
- Founded
- 2012
- Pricing model
- Quote-based
- Starting price
- On request
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- No
More software like Insider
Alternatives, the same vendor's other products and India-first picks.
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Insider — frequently asked questions
What is Insider?+
Insider is marketing automation by Insider. AI-native customer experience and personalisation.
How much does Insider cost?+
Insider does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does Insider offer a free trial or free plan?+
Insider does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is Insider made in India?+
No. Insider is developed by Insider in Istanbul, Turkey, though it is used by Indian businesses.
Who is Insider best suited for?+
Insider suits mid-market, enterprise buyers looking for marketing automation with ai tools.
What are the best alternatives to Insider?+
Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.
How is Insider deployed?+
Insider is available as a cloud (SaaS) product, with web access.
About Insider
Insider · Istanbul, Turkey · Founded 2012 · 1 product in our catalogue
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