iZooto

by iZooto · Noida, Uttar Pradesh · Since 2015

Push notifications and audience engagement for publishers.

Starting price: Price on request; izooto.com shows no price list; the Pricing link opens a contact form
Free trial / plan: Ad-supported free plan; Monetization plan sends up to 2 native ads a day to subscribers (per WordPress.org listing)
Deployment: Cloud; Web
App Advisor rating: 4.3; transparency & India fit

What is iZooto?

iZooto has no price list on its website. The Pricing link sends you to a contact form, so you will need a sales call before you can compare costs. The product is built for news and content publishers, not online stores. The company behind it is Datability Technologies Private Limited in Noida, which also runs a US subsidiary, iZooto Inc. For a newsroom looking at push notification software in India, it is one of the few home-grown options designed around editorial traffic.

Its strength is turning casual visitors into readers who come back. Web push and app push are the core. On top of those, iZooto adds News Hub, an inbox on your site that keeps every notification readers swiped away or never received, plus exit-intent and sticky-bar article recommendations, RSS-triggered sends and ready-made playbooks such as abandoned-tab recovery. The company says it serves more than 15,000 publishers and sends around 250 billion notifications a month. Lokmat is one of the case studies it publishes.

There are real gaps. Retail features such as cart recovery, price-drop alerts and WhatsApp messaging are not on offer, so ecommerce brands are better served elsewhere. The public integrations list is short: WordPress, Shopify, Google Analytics, Google Tag Manager, AMP, plus React Native and Flutter SDKs. The GDPR page says hosting is on Microsoft Azure but does not name a region or any certification.

Pricing is the hardest part to judge from outside. The WordPress.org listing describes two plans. A free Monetization plan pays for itself by sending subscribers up to two native ads a day, and the ad-free Rise plan starts at $85 a month. Plans above Rise, which add playbooks, are quoted by sales. Treat those figures as indicative. Ask for an INR quote, and ask whether GST is added, before you commit.

What works well

+News Hub keeps a feed of every notification, including ones that failed to reach a reader's phone
+Exit-intent and sticky-bar recommendations push readers towards a second article in the same session
+RSS automation can send a notification for new posts without an editor writing each one
+App push SDKs cover native Android, native iOS, Flutter and React Native
+Power Push can route Android delivery through Huawei Mobile Services to reach more OEM devices
+Two-factor login is mandatory on every account, and API keys can be restricted to whitelisted IPs
+A free ad-supported plan lets small blogs start without paying, according to the WordPress listing

What to watch out for

−The official site publishes no prices at all, so you cannot compare plans without speaking to sales
−The free plan earns its keep by sending your subscribers native ads, which some editors will not accept
−There is no WhatsApp channel and no ecommerce flows such as cart recovery or back-in-stock alerts
−The integrations page names only a handful of platforms beyond WordPress, Shopify and Google Analytics
−The security page names no hosting region, ISO certification or SOC 2 report

Best suited for: News, sports and technology publishers who want push notification software made in India for repeat readership · Regional-language media houses with large Android audiences that need better delivery across OEM phones · WordPress or AMP publishers who want to send notifications automatically from RSS feeds

iZooto at a glance

Analysing iZooto — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

iZooto features

Researched from iZooto's official product pages · updated October 2026.

Web push

Customisable opt-in prompts, including custom prompts for AMP pages
Safari and iOS/iPadOS web push support
Setup via WordPress plugin, Google Tag Manager or PWA
Migration path from other push providers

App push

Native Android and iOS SDKs
Flutter and React Native SDKs
Power Push delivery boost, including Huawei Messenger Service
Silent notifications for iOS apps

Audience engagement

News Hub notification inbox with desktop and mobile targeting
Exit-intent and sticky-bar article recommendations
Article share and ad-block recovery
Welcome notifications and Show Latest

Campaigns and automation

RSS Manager with automatic RSS notifications
Scheduled and automated campaigns with templates
Playbooks, including Recover Abandoned Tab
Segmentation by user properties and saved audiences

APIs and analytics

Push APIs for all subscribers or a specific audience
Notification Feed APIs for News Hub
IP whitelisting against API keys
Reports on opt-ins, click-through and campaign performance

iZooto pricing (USD)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full iZooto pricing breakdown

Monetization

Free

No fee; iZooto earns from native ads sent to your subscribers
Up to two ads a day, matched to subscriber interests
Run through iZooto's demand partners

Rise

From $85/month

monthly

No ads sent to your subscribers
Targeting by interest, behaviour, device and location
Automation for bloggers and small publishers

Higher plans

By quote

Playbooks such as abandoned-tab and video watch-time recovery
Contact sales@izooto.com for pricing
Suited to larger publishers and broadcasters

• Plan names and the $85 figure come from iZooto's own WordPress.org plugin listing, not from izooto.com, which shows no prices.
• GST treatment and INR billing are not stated publicly; ask sales for an INR quote.
• The help centre has a Billing and Payment FAQ but publishes no rates.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

WordPress
Shopify and Shopify Plus
Google Analytics
Google Tag Manager
AMP
React Native SDK
Flutter SDK
Zapier

Security & compliance

All data is hosted on Microsoft Azure, according to the privacy policy
Two-factor authentication is mandatory, using email OTP or an authenticator app
API keys can be locked to whitelisted IP addresses
A GDPR Data Processing Addendum is available on request; iZooto acts as data processor

For Indian businesses

Operated by Datability Technologies Private Limited, with an address in Sector 2, Noida, Uttar Pradesh
Founded in 2016 by Neel Kothari, Shrikant Kale, Vivek Khandelwal and co-founder Sachin Grover
Lokmat, the Marathi news group, is a published case study with more than 44 million pageviews credited to segmented notifications
Power Push and Huawei delivery support target Android-heavy audiences on varied OEM phones, which matters for Indian readers

Support, resources & partner network

Support & learning

Help centre at help.izooto.com
Contact form and demo booking
Customer Success Manager for account-level requests

Help centre Integrations GDPR WordPress plugin

Trust, compliance & who uses iZooto

Certifications & compliance

GDPR — DPA available on request through legal@izooto.com Source

Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.

Is iZooto the best choice for you?

Best choice if you are…

News, sports and technology publishers who want push notification software made in India for repeat readership
Regional-language media houses with large Android audiences that need better delivery across OEM phones
WordPress or AMP publishers who want to send notifications automatically from RSS feeds

Look elsewhere if you are…

D2C and ecommerce brands that need cart, browse and price-drop automation; PushEngage or WebEngage suit them better
Small businesses that want a self-serve plan with a published INR price before they sign up

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (9) · updated October 2026

iZooto screenshots

Specifications

Category: Marketing automation
Vendor: iZooto
Headquarters: Noida, Uttar Pradesh
Founded: 2015
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: Yes

USD 149/month · Lite plan, billed annually

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iZooto — frequently asked questions

What is iZooto pricing in India?+

iZooto does not publish prices on izooto.com. Its Pricing link opens a contact form. The company's WordPress.org listing describes a free ad-supported Monetization plan and an ad-free Rise plan starting at $85 a month. Higher plans with playbooks are quoted by sales. Indian publishers should ask for an INR quote, and ask whether GST is included, before comparing it with other push tools.

Does iZooto have a free plan or free trial?+

iZooto's WordPress listing describes a free Monetization plan. It costs nothing because iZooto sends your subscribers up to two native ads a day and earns from them. The vendor does not advertise a time-limited free trial of the paid plans. If you do not want ads reaching your readers, you will need Rise or a higher paid plan.

Is iZooto an Indian company?+

Yes. iZooto is run by Datability Technologies Private Limited, which lists an address in Noida, Uttar Pradesh. Its US subsidiary, iZooto Inc., is registered in Newark. The product launched in 2016, and its founders are Neel Kothari, Shrikant Kale, Vivek Khandelwal and Sachin Grover. Indian publishers such as Lokmat appear among its case studies.

iZooto vs OneSignal: which is better for publishers?+

OneSignal is a general-purpose messaging platform with self-serve pricing that suits app developers and many kinds of business. iZooto is narrower. It is built for newsrooms, with News Hub, exit-intent article recommendations, RSS automation and ad-based monetisation. If you run a news or content site, iZooto's editorial tools fit better. If you need transparent pricing or email and SMS in one place, OneSignal is easier to evaluate.

iZooto vs PushEngage: what is the difference?+

PushEngage leans towards ecommerce. It offers cart and browse abandonment, price-drop alerts, WhatsApp and published monthly plans. iZooto focuses on publishers. It brings readers back with News Hub, on-site recommendations and RSS-triggered sends, and it can earn money through native push ads. Stores usually pick PushEngage. News and media sites usually find iZooto closer to what they need.

Does iZooto support mobile app push notifications?+

Yes. iZooto provides native Android and iOS SDKs, plus Flutter and React Native SDKs. Its help centre covers Firebase credentials, APNs keys and certificates, and Android 13 permission changes. A feature called Power Push can deliver through Huawei Mobile Services, which helps reach Android phones where standard delivery is weak.

How long does iZooto setup take?+

iZooto does not publish an implementation timeline. WordPress sites install the official plugin and connect it with an iZooto ID. Other sites can add the code through Google Tag Manager. App push takes longer, because developers must integrate an SDK and set up Firebase or APNs credentials. The help centre includes a go-live checklist for web push.

Is data safe with iZooto?+

iZooto's privacy policy says all data is hosted on Microsoft Azure. Two-factor login is mandatory on every account, and API keys can be limited to whitelisted IP addresses. Under GDPR, iZooto acts as data processor and offers a Data Processing Addendum on request. It does not publicly name a hosting region or claim ISO 27001 or SOC 2 certification, so ask for these if your compliance team needs them.

What does iZooto integrate with?+

iZooto's integrations page lists WordPress, Shopify and Shopify Plus, Google Analytics and the React Native and Flutter SDKs. Its help centre adds Google Tag Manager, AMP pages and Progressive Web Apps. The WordPress plugin can also trigger notifications through Zapier. The list is shorter than at larger rivals, so check any CMS you use beyond WordPress before you sign.

What are good iZooto alternatives in India?+

iZooto's own comparison pages name OneSignal, Feedify, PushEngage, SendPulse, Aimtell, Pushnami and Pushly as competitors. For a publisher, the useful test is how each one handles RSS automation, a notification inbox and Android delivery, because those features decide repeat traffic more than the headline subscriber count does.

Where is the iZooto login page?+

iZooto's login is at https://panel.izooto.com/en/login, linked from its official website.

How do I sign up for iZooto?+

New accounts are created at https://panel.izooto.com/en/signup on iZooto's official site.

How much does iZooto cost?+

iZooto publishes its plans at https://izooto.com/contact-us. Check that page for current prices, as plans change.

What is iZooto?+

iZooto is marketing automation by iZooto, an Indian company from Noida. Push notifications and audience engagement for publishers.

How much does iZooto cost?+

iZooto is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does iZooto offer a free trial or free plan?+

iZooto does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is iZooto made in India?+

Yes. iZooto is built by iZooto, headquartered in Noida, Uttar Pradesh.

Who is iZooto best suited for?+

iZooto suits mid-market, enterprise buyers looking for marketing automation.

What are the best alternatives to iZooto?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is iZooto deployed?+

iZooto is available as a cloud (SaaS) product, with web access.