Made in IndiaFree plan
Starts at
Free plan
MailerLite
by MailerLite · Vilnius, Lithuania · Since 2010
Simple email marketing with website builder.
- Starting price
- Free plan
- Free trial / plan
- Free plan
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.5
- transparency & India fit
What is MailerLite?
MailerLite is marketing automation from MailerLite, based in Vilnius, Lithuania and has been building software since 2010. Simple email marketing with website builder.
Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.
A free plan is available, with paid plans for growing teams. Beyond marketing automation, MailerLite also covers email marketing software.
What works well
- +Free plan available to evaluate at zero cost
- +16 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
What to watch out for
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Startup · Small business · SMB
AI analysis of MailerLite
Analysing MailerLite — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
MailerLite features
Category-standard capabilities plus what MailerLite adds. Verify depth in a demo.
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
- CRM and e-commerce integrations
- Consent and DND management
- Free plan to start without a card
MailerLite pricing
Entry price
Free plan
Free plan, paid tiers for more users and features
How MailerLite charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on mailerlite.com.
Specifications
- Category
- Marketing automation, Email marketing software
- Vendor
- MailerLite
- Headquarters
- Vilnius, Lithuania
- Founded
- 2010
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like MailerLite
Alternatives, the same vendor's other products and India-first picks.
Compare all MailerLite alternatives with pricing →
MailerLite — frequently asked questions
What is MailerLite?+
MailerLite is marketing automation by MailerLite. Simple email marketing with website builder.
How much does MailerLite cost?+
MailerLite has a free plan. Check the vendor's pricing page for current plans.
Does MailerLite offer a free trial or free plan?+
Yes — MailerLite offers a free plan you can start with.
Is MailerLite made in India?+
No. MailerLite is developed by MailerLite in Vilnius, Lithuania, though it is used by Indian businesses.
Who is MailerLite best suited for?+
MailerLite suits startup, small business, smb buyers looking for marketing automation with email marketing software.
What are the best alternatives to MailerLite?+
Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.
How is MailerLite deployed?+
MailerLite is available as a cloud (SaaS) product, with web access.
About MailerLite
MailerLite · Vilnius, Lithuania · Founded 2010 · 2 products in our catalogue
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