MailerLite is a marketing automation product from MailerLite, Vilnius, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 16 have a free plan, 7 are built in India.
The closest alternatives to MailerLite are Zoho Campaigns (Free plan), Mailmodo (USD 149/month · Lite plan, billed annually), Mailercloud (USD 10/month · Premium, 5,000 contacts, billed monthly), AWeber (Free plan) and ConvertKit (Kit) (Free plan). Zoho Campaigns is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a MailerLite alternative
Indian support and GST
MailerLite is built in Lithuania. 7 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
MailerLite alternatives compared
Ranked by how closely each product matches MailerLite's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
MailerLite alternatives — FAQs
What is the best alternative to MailerLite in 2027?+
The closest matches to MailerLite on App Advisor are Zoho Campaigns (Free plan), Mailmodo (USD 149/month · Lite plan, billed annually), Mailercloud (USD 10/month · Premium, 5,000 contacts, billed monthly). They are ranked by how closely their category, pricing model, platforms and target business size match MailerLite, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to MailerLite?+
Yes. 16 of the 20 alternatives listed have a free plan or are free: Zoho Campaigns (Free plan), Mailmodo (USD 149/month · Lite plan, billed annually), Mailercloud (USD 10/month · Premium, 5,000 contacts, billed monthly). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to MailerLite?+
Among alternatives that publish a price, SendX starts lowest at ₹800/mo. Zoho Campaigns also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to MailerLite?+
Yes. 7 alternatives are built in India, including Zoho Campaigns (Free plan), Mailmodo (USD 149/month · Lite plan, billed annually), Mailercloud (USD 10/month · Premium, 5,000 contacts, billed monthly). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
MailerLite vs Zoho Campaigns: which is better?+
Zoho Campaigns is the closest match to MailerLite in our catalogue. Key differences: Built in India (Chennai). Compare them side by side before you book a demo.
How were these MailerLite alternatives chosen?+
Every product listed sits in marketing automation or a category MailerLite also covers, and MailerLite's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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