mParticle

by mParticle (Rokt) · New York, United States · Since 2013

Customer data platform.

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.1; transparency & India fit

What is mParticle?

mParticle is marketing automation from mParticle (Rokt), based in New York, United States and has been building software since 2013. Customer data platform.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

+Developer API documented on the official site
+Integrations directory on the official site

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

mParticle at a glance

Analysing mParticle — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

mParticle features

Category-standard capabilities plus what mParticle adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management

What customers say about mParticle

Testimonials published on mParticle's own website, selected by the vendor. These are not independent reviews.

“mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications.” Source

mParticle pricing

Entry price

On request

Quoted per organisation after a discovery call

How mParticle charges. mParticle (Rokt) prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on mparticle.com.

mParticle screenshots

Specifications

Category: Marketing automation
Vendor: mParticle (Rokt)
Headquarters: New York, United States
Founded: 2013
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

USD 149/month · Lite plan, billed annually

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mParticle — frequently asked questions

What is mParticle?+

mParticle is marketing automation by mParticle (Rokt). Customer data platform.

How much does mParticle cost?+

mParticle is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does mParticle offer a free trial or free plan?+

mParticle does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is mParticle made in India?+

No. mParticle is developed by mParticle (Rokt) in New York, United States.

Who is mParticle best suited for?+

mParticle suits mid-market, enterprise buyers looking for marketing automation.

What are the best alternatives to mParticle?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is mParticle deployed?+

mParticle is available as a cloud (SaaS) product, with web access.