Novu

by Novu · Tel Aviv, Israel · Since 2021

Open-source notifications.

Marketing automationFree planOpen source

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.2; transparency & India fit

What is Novu?

Novu is marketing automation from Novu, based in Tel Aviv, Israel and has been building software since 2021. Open-source notifications.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

A free plan is available, with paid plans for growing teams.

What works well

+Integrations directory on the official site

What to watch out for

−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

Novu at a glance

Analysing Novu — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Novu features

As listed on Novu's official website.

Add an Inbox component to your app
Novu Connect
Novu Notify
Fits perfectly into your app
Your account is pending verification
Joe requested to view Q4 2024 report
2 new comments from Radek and Dima
User-controlled preferences
Digests & rate limits
One workflow, every channel
Customer-facing agents, connected across every channel
Full context, every message

What customers say about Novu

Testimonials published on Novu's own website, selected by the vendor. These are not independent reviews.

“Novu’s UI lets us handle configuration without reinventing the wheel, that's a huge savings on development and maintenance” Source

“Implementing new notifications is centralized, secure, and straightforward. It helps us focus on our core business and ship fast” Source

“Novu’s UI lets us handle configuration without reinventing the wheel, that's a huge savings on development and maintenance ” Tin Nguyen — Lead Engineer” Source

Novu pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Novu charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on novu.co.

Novu screenshots

Specifications

Category: Marketing automation
Vendor: Novu
Headquarters: Tel Aviv, Israel
Founded: 2021
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

USD 149/month · Lite plan, billed annually

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Novu — frequently asked questions

What is Novu?+

Novu is marketing automation by Novu. Open-source notifications.

How much does Novu cost?+

Novu has a free plan. Check the vendor's pricing page for current plans.

Does Novu offer a free trial or free plan?+

Yes — Novu offers a free plan you can start with.

Is Novu made in India?+

No. Novu is developed by Novu in Tel Aviv, Israel.

Who is Novu best suited for?+

Novu suits startup, small business, smb buyers looking for marketing automation.

What are the best alternatives to Novu?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Novu deployed?+

Novu is available as a cloud (SaaS) product, with web access.