1. PushEngage
PushEngage · Bengaluru · Marketing automation · 4.6/5
Web push notifications built by an Indian team.
Free plan
Free plan available
Compared with Novu
- Built in India (Bengaluru)
Marketing automation · Alternatives
Best Novu alternatives in India (2026)
Novu is a marketing automation product from Novu, Tel Aviv, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 5 are built in India.
Quick answer
The closest alternatives to Novu are PushEngage (Free plan), Reelo (Free plan), Twilio Segment (Free plan), Hightouch (Free plan) and Apollo.io (Free plan). PushEngage is the top-ranked option with a free plan.
Why businesses look for a Novu alternative
Indian support and GST
Novu is built in Israel. 5 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Novu does not list an Android app. 1 alternatives do.
Novu alternatives compared
Ranked by how closely each product matches Novu's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Novu (current) | Free plan | Yes | Web | No | 4.2/5 | — |
| 1 | PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 2 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 3 |  Twilio Segment | Free plan | Yes | Web | No | 4.4/5 | |
| 4 |  Hightouch | Free plan | Yes | Web | No | 4.3/5 | |
| 5 |  Apollo.io | Free plan | Yes | Web | No | 4.3/5 | |
| 6 |  Yesware | Free plan | Yes | Web | No | 4.3/5 | |
| 7 |  Mixmax | Free plan | Yes | Web | No | 4.3/5 | |
| 8 |  CleverTap | Free plan | Yes | Web, Android, iOS | Yes | 4.8/5 | |
| 9 |  Snov.io | Free plan | Yes | Web | No | 4.3/5 | |
| 10 |  SuprSend | Free plan | Yes | Web | Yes | 4.4/5 | |
| 11 |  Fyno | Free plan | Yes | Web | Yes | 4.4/5 | |
| 12 |  Brevo Conversations | Free plan | Yes | Web | No | 4.3/5 | |
| 13 |  Agora | Free plan | Yes | Web | No | 4.3/5 | |
| 14 |  PubNub | Free plan | Yes | Web | No | 4.3/5 | |
| 15 |  Pusher | Free plan | Yes | Web | No | 4.3/5 | |
| 16 |  Stream | Free plan | Yes | Web | No | 4.3/5 | |
| 17 |  Daily.co | Free plan | Yes | Web | No | 4.3/5 | |
| 18 |  Sendbird | Free plan | Yes | Web | No | 4.3/5 | |
| 19 |  Ably | Free plan | Yes | Web | No | 4.2/5 | |
| 20 |  Courier | Free plan | Yes | Web | No | 4.2/5 |
Top 10 Novu alternatives in detail
2. Reelo
Reelo · Ahmedabad · Marketing automation · 4.6/5
Customer engagement and loyalty for restaurants and retail.
Free plan
Free plan available
Compared with Novu
- Built in India (Ahmedabad)
3. Twilio Segment
Twilio · San Francisco · Marketing automation · 4.4/5
Customer data platform for collecting and routing data.
Free plan
Free plan available
Free plan
Free plan available
5. Apollo.io
Apollo · San Francisco · Marketing automation · 4.3/5
B2B database with sequences and dialler.
Free plan
Free plan available
6. Yesware
Yesware (Vendasta) · Boston · Marketing automation · 4.3/5
Email tracking and templates for sales.
Free plan
Free plan available
Free plan
Free plan available
8. CleverTap
CleverTap · Mountain View · Marketing automation · 4.8/5
Mobile marketing and analytics platform for app-first businesses.
Free plan
Free plan available
Compared with Novu
- Also available on Android, iOS
- Built in India (Mountain View)
Key features
- Customer data platform and big-data analytics
- Behavioural analysis and customer insights
- Advanced analytics and actionable intelligence
- Real-time behavioural segmentation
- Automated segments (Pro and above)
Free plan
Free plan available
10. SuprSend
SuprSend · Bengaluru · Marketing automation · 4.4/5
Notification infrastructure built in Bengaluru.
Free plan
Free plan available
Compared with Novu
- Built in India (Bengaluru)
Novu alternatives by what you need
Free Novu alternatives
Indian alternatives to Novu
How to choose a Novu alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Novu alternatives — FAQs
What is the best alternative to Novu in 2026?+
The closest matches to Novu on App Advisor are PushEngage (Free plan), Reelo (Free plan), Twilio Segment (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Novu, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Novu?+
Yes. 20 of the 20 alternatives listed have a free plan or are free: PushEngage (Free plan), Reelo (Free plan), Twilio Segment (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Novu?+
Yes. 5 alternatives are built in India, including PushEngage (Free plan), Reelo (Free plan), CleverTap (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Novu vs PushEngage: which is better?+
PushEngage is the closest match to Novu in our catalogue. Key differences: Built in India (Bengaluru). Compare them side by side before you book a demo.
How were these Novu alternatives chosen?+
Every product listed sits in marketing automation or a category Novu also covers, and Novu's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Novu alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
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