Oracle Eloqua

by Oracle · Austin, United States · Since 1999

Enterprise B2B marketing automation.

Marketing automation Workflow automation & integrationEnterprise ready

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.3; transparency & India fit

What is Oracle Eloqua?

Oracle Eloqua is marketing automation from Oracle, based in Austin, United States and has been building software since 1999. Enterprise B2B marketing automation.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, Oracle Eloqua also covers workflow automation & integration.

What works well

+27 years in business — a mature, stable product
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

AI analysis of Oracle Eloqua

Analysing Oracle Eloqua — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Oracle Eloqua features

Category-standard capabilities plus what Oracle Eloqua adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management

Oracle Eloqua pricing

Entry price

On request

Quoted per organisation after a discovery call

How Oracle Eloqua charges. Oracle prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on oracle.com.

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: Oracle
Headquarters: Austin, United States
Founded: 1999
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

Free plan

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Oracle Eloqua — frequently asked questions

What is Oracle Eloqua?+

Oracle Eloqua is marketing automation by Oracle. Enterprise B2B marketing automation.

How much does Oracle Eloqua cost?+

Oracle Eloqua does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Oracle Eloqua offer a free trial or free plan?+

Oracle Eloqua does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Oracle Eloqua made in India?+

No. Oracle Eloqua is developed by Oracle in Austin, United States, though it is used by Indian businesses.

Who is Oracle Eloqua best suited for?+

Oracle Eloqua suits mid-market, enterprise buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to Oracle Eloqua?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Oracle Eloqua deployed?+

Oracle Eloqua is available as a cloud (SaaS) product, with web access.