ORI

by ORI · Gurugram, Haryana · Since 2017

Conversational AI for sales and support.

Live chat & chatbot software AI tools AI voice agentsAI poweredMade in India

Starting price: Outcome-based pricing; Consumption fee plus success fee on uplift; no public rates
Free trial / plan: 7-day pilot; Production pilot against a signed baseline
Deployment: Cloud; Web
App Advisor rating: 4.3; transparency & India fit

What is ORI?

ORI (Oriserve) is an Indian conversational AI company that has been building for contact centres since 2016. It is bootstrapped and profitable, and is led by co-founders Anurag Jain (CEO) and Maaz Ansari (CRO). It is not a website live-chat widget in the Intercom or Tawk sense. It runs AI voice and chat agents, mostly over phone calls and WhatsApp, for collections, insurance renewals, lead qualification, retention and routine support. Customers named on its site include Airtel, Vi, Tata AIG, HDB Financial, Muthoot Fincorp, Aditya Birla Capital, IndiGo, Tata Play and ASUS India.

The product suits large Indian BFSI, telecom, DTH and consumer brands that make lakhs of outbound or inbound calls a month. ORI says it handles more than 1 million calls a day, supports more than 10 Indian languages including Hinglish and Gujarati, and can switch language mid-call. It is tuned for 8 kHz phone-line audio. Beyond the AI agents, the platform includes an AI-native dialler with redial rules and compliance windows, a console where a human specialist takes over the same call, and QA that records, transcribes and scores every conversation.

The weak spots are reach and maturity for smaller buyers. There is no self-serve signup, no published rate card and no free trial, and ORI's own case studies are all large enterprises. Its trust page says SOC 2 and ISO 42001 are still on the roadmap. The real-time agent copilot and self-learning loop were marked as in build for August 2026. A 10-person D2C brand that wants a chatbot on its website will find tools such as Gallabox, Interakt or Freshchat easier to buy.

Pricing is outcome-based rather than per seat. You pay a consumption fee per minute or per interaction, plus a success fee only on measured uplift above a baseline that both sides sign before the first call, such as recovery rate, save rate or renewals. A 7-day production pilot on one portfolio comes first, and ORI says you can walk away if the number does not move. Minimums, per-minute rates and the success-fee share are not published and are agreed per engagement, so get them in writing.

What works well

+Built for Indian phone calls, with 10+ languages, Hinglish and mid-call language switching
+Outcome-based pricing: the success fee applies only to uplift above a baseline both sides signed
+A 7-day production pilot on your real portfolio before any wider commitment
+AI-native dialler that blocks calls outside consent and contact-hour rules
+Every AI and human call is recorded, transcribed and scored, not just a QA sample
+ISO 27001:2022 certified, with customer data held in India by default
+Connects to LeadSquared, Salesforce, Zoho, Exotel, Ozonetel, Knowlarity, Freshdesk and Zendesk

What to watch out for

−No published per-minute rate, minimum volume or success-fee percentage
−No self-serve signup or free trial, so small teams cannot try it on their own
−SOC 2 and ISO 42001 are listed as roadmap items, not certifications held
−Mainly a voice and WhatsApp contact-centre platform, not a website live-chat widget
−Real-time agent copilot and the self-learning loop were still in build as of the latest update

Best suited for: NBFCs, lenders and collection agencies running large early-bucket recovery calling · Insurers and telecom or DTH operators that need renewal, retention and save calls at scale · Contact centres that want AI to handle routine calls with human takeover on the same call · Enterprises that prefer paying for measured outcomes over buying agent seats

ORI at a glance

Analysing ORI — pricing, features, reviews and alternatives…

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ORI features

Researched from ORI's official product pages · updated October 2026.

AI agents

Voice and chat agents from one shared brain
Turn detection and barge-in
Mid-call language switching across 10+ Indian languages
Answers grounded in knowledge base and live CRM data
In-call payment links, bookings and record updates

Use cases

Collections with repayment plans and payment capture
Insurance and subscription renewals
Lead qualification and scoring with transfer to reps
Retention and save calls
Routine customer support

Dialler and handoff

AI-native dialler with campaign logic
Redial rules
Consent and contact-hour compliance windows
Human specialist takeover on the same call

Quality and security

Every call recorded, transcribed and scored
Data resident in India by default
Encryption at rest and in transit
Role-based access with full access logging
Tokenised card capture

AI capabilities

AI voice and chat agents for collections, renewals, sales, retention and support
Speech recognition tuned for Indian accents and noisy 8 kHz line audio
Answers grounded in your knowledge base and live CRM data
In-call actions such as payment links, appointment booking and record updates
Automatic scoring of every call for QA

ORI pricing (INR)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full ORI pricing breakdown

• Consumption fee billed per minute or per interaction handled by the AI; no idle per-agent licences.
• Success fee charged only on uplift above a baseline agreed in writing before the first call (for example recovery, save or renewal rate).
• Days 1-7: production pilot on one portfolio; ORI says you can walk away if the metric does not move.
• Minimums, rates and success-fee share are scoped per engagement and not published.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Salesforce
Zoho
LeadSquared
Microsoft Dynamics
Ozonetel
Exotel
Knowlarity
Freshdesk
Zendesk
WhatsApp Business API

Security & compliance

ISO 27001:2022, certificate IC-IS-2505161 issued by INTERCERT, valid to 2028
Customer and call data held in India by default on a private cloud footprint
Encryption at rest with managed keys and in transit over HTTPS
MFA, VPC isolation, role-based access and full access logging
Tokenised card capture, with card numbers suppressed from transcripts and recordings

For Indian businesses

Customer and call data is resident in India by default, per ORI's trust centre
Supports 10+ Indian languages in production, including Hinglish and Gujarati
Integrates with Indian telephony providers Exotel, Ozonetel and Knowlarity and with LeadSquared CRM
Indian enterprise clients include Airtel, Vi, Tata AIG, Muthoot Fincorp, HDB Financial and Credgenics, which runs 5-8 lakh calls a day on it

Trust, compliance & who uses ORI

40+ enterprise clients

Customers

2016

In business since

Certifications & compliance

ISO 27001:2022 — Certified by INTERCERT, valid to 2028 Source
DPDP Act — Described as aligned, not certified Source
TRAI telecom rules — Consent and contact-hour rules gate the dialler Source

Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.

ORI timeline — releases & milestones

2016ORI 1.0Starts building conversational AI for Indian contact centresSource
2022ORI 2.0Current outcome execution platform beginsSource

Is ORI the best choice for you?

Best choice if you are…

NBFCs, lenders and collection agencies running large early-bucket recovery calling
Insurers and telecom or DTH operators that need renewal, retention and save calls at scale
Contact centres that want AI to handle routine calls with human takeover on the same call
Enterprises that prefer paying for measured outcomes over buying agent seats

Look elsewhere if you are…

Small businesses that want a cheap chatbot widget on their website
Teams that need a published monthly plan and instant self-serve signup
Buyers whose security review requires a SOC 2 report today

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (6) · updated October 2026

ORI screenshots

Specifications

Category: Live chat & chatbot software, AI tools, AI voice agents
Vendor: ORI
Headquarters: Gurugram, Haryana
Founded: 2017
Pricing model: Quote-based
Starting price: Outcome-based pricing · Consumption fee plus success fee on uplift; no public rates
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: Yes

₹2,399/mo

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ORI — frequently asked questions

How much does ORI (Oriserve) cost?+

ORI does not publish a rate card. It charges a consumption fee per minute or per interaction handled by the AI, plus a success fee on measured uplift above a baseline that you and ORI sign before the first call. Minimums, per-minute rates and the success-fee share are agreed per engagement, so ask for all three in writing, along with the GST treatment.

Does ORI offer a free trial?+

ORI has no self-serve free trial. Instead it runs a 7-day production pilot on one of your real portfolios, using your scripts and data, after agreeing a baseline metric. ORI says that if the number does not move, you can walk away. You can also request a live AI call or book a demo from the Oriserve website before you scope a pilot.

Is ORI a live chat tool for my website?+

Not really. ORI's focus is AI voice and chat agents for contact centres, especially outbound and inbound phone calls and WhatsApp, for collections, renewals, sales and support. It includes an AI dialler and a human takeover console. If you only need a website chat widget for a small team, tools such as Freshchat, Tawk.to or Gallabox are simpler to buy.

Which Indian languages does ORI support?+

ORI says it runs more than 10 Indian languages in production, including Hindi, English, Hinglish, Gujarati and other regional languages. Its voice agents can switch language mid-call, and its speech recognition is tuned for Indian accents, noisy call centres and 8 kHz phone-line audio, which matters for collections and renewal calling in smaller towns.

Is ORI's platform secure and is data kept in India?+

ORI's trust centre lists ISO 27001:2022 certification, issued by INTERCERT and valid to 2028. Customer and call data is held in India by default, encrypted at rest and in transit, with MFA, VPC isolation and role-based access. SOC 2 and ISO 42001 are on its roadmap but not yet held, which large BFSI buyers should note.

How does ORI handle DPDP and TRAI calling rules?+

ORI says its platform is aligned with India's DPDP data-protection law and with telecom contact rules. Its dialler checks consent status and contact-hour windows, so a non-compliant call cannot be placed. Card details are tokenised and suppressed from transcripts and recordings. Ask ORI for its security pack and data-processing agreement during onboarding.

What CRMs and telephony does ORI integrate with?+

ORI names Salesforce, Zoho, LeadSquared and Microsoft Dynamics for CRM, and Exotel, Ozonetel and Knowlarity for telephony. Freshdesk and Zendesk cover ticketing, and it also works over the WhatsApp Business API. It also connects to core banking, loan management and policy systems, though ORI describes its list as examples rather than a complete catalogue.

How long does it take to go live with ORI?+

ORI's published process starts with a signed baseline on day 0, followed by a 7-day production pilot from day 1 on your real portfolio. Uplift is then measured against the baseline before scaling. The full rollout time depends on your CRM and telephony integrations and on compliance reviews, so plan for those after the pilot week.

How does ORI compare with other Indian voice AI vendors?+

ORI's main differences are pricing tied to outcomes above a signed baseline, a built-in compliant dialler, and human takeover on the same call, with 100% call QA. It has been running since 2016 and serves clients such as Airtel and Tata AIG. Compare its success-fee terms, language accuracy on your own call recordings and security certifications against other shortlisted vendors.

Who uses ORI in India?+

ORI's website names Airtel, Vi, Tata AIG, IndiaFirst Life, HDB Financial, Muthoot Fincorp, Aditya Birla Capital, Royal Enfield, IndiGo, Tata Play, DishTV, ACT Fibernet and ASUS India. In its case studies, Tata AIG reports a 59.78% auto-renewal rate across 8,662 customers, and Credgenics runs 5-8 lakh calls a day across 16+ lending brands.

How much does ORI cost?+

ORI publishes its plans at https://oriserve.com/outcome-pricing. Check that page for current prices, as plans change.

Is ORI secure and compliant?+

ORI's official site states SOC 2, ISO 27001, PCI DSS compliance.

What is ORI?+

ORI is live chat & chatbot software by ORI, an Indian company from Gurugram. Conversational AI for sales and support.

How much does ORI cost?+

ORI publishes: Outcome-based pricing · Consumption fee plus success fee on uplift; no public rates. Confirm current plans and taxes on the official pricing page.

Does ORI offer a free trial or free plan?+

ORI does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is ORI made in India?+

Yes. ORI is built by ORI, headquartered in Gurugram, Haryana.

Who is ORI best suited for?+

ORI suits mid-market, enterprise buyers looking for live chat & chatbot software with ai tools and ai voice agents.

What are the best alternatives to ORI?+

Popular alternatives in live chat & chatbot software include Zoho SalesIQ, Freshchat, AiSensy. Use App Advisor's compare tool to see them side by side.

How is ORI deployed?+

ORI is available as a cloud (SaaS) product, with web access.