1. IndiaMART
IndiaMART InterMESH · Noida · Lead generation & B2B data tools · 4.8/5
India's largest B2B marketplace and lead source for manufacturers and traders.
Free plan
Free plan available
Compared with Privy
- Built in India (Noida)
Lead generation & B2B data tools · Alternatives
Best Privy alternatives in India (2026)
Privy is a lead generation & b2b data tools product from Privy (Attentive), Boston, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 7 are built in India.
Quick answer
The closest alternatives to Privy are IndiaMART (Free plan), TradeIndia (Free plan), Justdial (Free plan), Sulekha (Free plan) and ExportersIndia (Free plan). IndiaMART is the top-ranked option with a free plan.
Why businesses look for a Privy alternative
Indian support and GST
Privy is built in United States. 7 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Privy alternatives compared
Ranked by how closely each product matches Privy's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Privy (current) | Free plan | Yes | Web | No | 4.3/5 | — |
| 1 | IndiaMART | Free plan | Yes | Web | Yes | 4.8/5 | |
| 2 |  TradeIndia | Free plan | Yes | Web | Yes | 4.8/5 | |
| 3 |  Justdial | Free plan | Yes | Web | Yes | 4.8/5 | |
| 4 |  Sulekha | Free plan | Yes | Web | Yes | 4.8/5 | |
| 5 |  ExportersIndia | Free plan | Yes | Web | Yes | 4.8/5 | |
| 6 |  Alibaba.com | Free plan | Yes | Web | No | 4.6/5 | |
| 7 |  Lusha | Free plan | Yes | Web | No | 4.5/5 | |
| 8 |  AeroLeads | Free plan | Yes | Web | Yes | 4.6/5 | |
| 9 |  RocketReach | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  Kaspr | Free plan | Yes | Web | No | 4.5/5 | |
| 11 |  Datanyze | Free plan | Yes | Web | No | 4.5/5 | |
| 12 |  LeadIQ | Free plan | Yes | Web | No | 4.5/5 | |
| 13 |  SalesQL | Free plan | Yes | Web | No | 4.4/5 | |
| 14 |  Skrapp | Free plan | Yes | Web | No | 4.4/5 | |
| 15 |  Voila Norbert | Free plan | Yes | Web | No | 4.4/5 | |
| 16 |  Wiza | Free plan | Yes | Web | No | 4.4/5 | |
| 17 |  FindThatLead | Free plan | Yes | Web | No | 4.4/5 | |
| 18 |  Leadfeeder (Dealfront) | Free plan | Yes | Web | No | 4.4/5 | |
| 19 |  Albacross | Free plan | Yes | Web | No | 4.4/5 | |
| 20 |  Udaan | Free | Yes | Web | Yes | 4.8/5 |
Top 10 Privy alternatives in detail
2. TradeIndia
Infocom Network · New Delhi · Lead generation & B2B data tools · 4.8/5
B2B marketplace for Indian exporters and suppliers.
Free plan
Free plan available
Compared with Privy
- Built in India (New Delhi)
3. Justdial
Justdial (Reliance) · Mumbai · Lead generation & B2B data tools · 4.8/5
Local search and lead generation for services and retail.
Free plan
Free plan available
Compared with Privy
- Built in India (Mumbai)
Key features
- Free business listing
- Featured listings
- Banner ads
- Lead packages
- Business login dashboard (My Business)
4. Sulekha
Sulekha · Chennai · Lead generation & B2B data tools · 4.8/5
Local services marketplace and leads.
Free plan
Free plan available
Compared with Privy
- Built in India (Chennai)
5. ExportersIndia
Weblink.In · New Delhi · Lead generation & B2B data tools · 4.8/5
B2B directory for exporters.
Free plan
Free plan available
Compared with Privy
- Built in India (New Delhi)
6. Alibaba.com
Alibaba Group · Hangzhou · Lead generation & B2B data tools · 4.6/5
Global B2B sourcing marketplace.
Free plan
Free plan available
7. Lusha
Lusha · Tel Aviv · Lead generation & B2B data tools · 4.5/5
Contact data extension and prospecting.
Free plan
Free plan available
8. AeroLeads
AeroLeads · Bengaluru · Lead generation & B2B data tools · 4.6/5
Email and phone finder built in Bengaluru.
Free plan
Free plan available
Compared with Privy
- Built in India (Bengaluru)
9. RocketReach
RocketReach · Bellevue · Lead generation & B2B data tools · 4.5/5
Email and phone finder.
Free plan
Free plan available
10. Kaspr
Kaspr (Cognism) · Paris · Lead generation & B2B data tools · 4.5/5
LinkedIn contact data extension.
Free plan
Free plan available
Privy alternatives by what you need
How to choose a Privy alternative
- Check data coverage for Indian companies specifically; global databases are thin below enterprise level here.
- Verify consent and privacy handling under India's DPDP Act before bulk outreach.
- Route leads into your CRM automatically — a lead tool without CRM sync becomes another spreadsheet.
Privy alternatives — FAQs
What is the best alternative to Privy in 2026?+
The closest matches to Privy on App Advisor are IndiaMART (Free plan), TradeIndia (Free plan), Justdial (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Privy, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Privy?+
Yes. 20 of the 20 alternatives listed have a free plan or are free: IndiaMART (Free plan), TradeIndia (Free plan), Justdial (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Privy?+
Yes. 7 alternatives are built in India, including IndiaMART (Free plan), TradeIndia (Free plan), Justdial (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Privy vs IndiaMART: which is better?+
IndiaMART is the closest match to Privy in our catalogue. Key differences: Built in India (Noida). Compare them side by side before you book a demo.
How were these Privy alternatives chosen?+
Every product listed sits in lead generation & b2b data tools or a category Privy also covers, and Privy (Attentive)'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Privy alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
IndiaMART alternativesTradeIndia alternativesJustdial alternativesSulekha alternativesExportersIndia alternativesAlibaba.com alternativesLusha alternativesAeroLeads alternativesRocketReach alternativesKaspr alternativesDatanyze alternativesLeadIQ alternativesAll lead generation & b2b data tools alternativesBrowse all alternatives