Rule

by Rule Communication Nordic AB · Stockholm, Sweden · Since 2007

Email and SMS marketing automation platform for e-commerce and retail.

Email marketing software Workflow automation & integration SMS & OTP platforms

Starting price: Paid plans
Free trial / plan: Free trial
Deployment: Cloud; Web
App Advisor rating: 4.0; transparency & India fit

What is Rule?

Rule is email marketing software from Rule Communication Nordic AB, based in Stockholm, Sweden and has been building software since 2007. Email and SMS marketing automation platform for e-commerce and retail.

Email marketing software sends newsletters and automated sequences, manages lists and reports on opens, clicks and revenue. Deliverability and pricing per contact are what separate products once the editors all look similar.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond email marketing software, Rule also covers workflow automation & integration, sms & otp platforms.

What works well

+Prices published openly on the official pricing page
+Integrations directory on the official site
+States GDPR compliance

What to watch out for

−No free plan on the official pricing page
−No free trial mentioned on the pricing page
−Prices listed in EUR, not Indian rupees

Best suited for: Small business · SMB · Mid-market

Rule at a glance

Analysing Rule — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Rule features

As listed on Rule's official website.

Trusted by 3500+ companies worldwide
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Marketing Automation
Customer journey
API documentation
Workshop
Integrationer & partners
Industries
Concerts and events
Media houses
E-commerce and retail
Non-profit organizations & associations

Rule pricing

Entry price

Paid plans

Published subscription pricing, taxes extra

How Rule charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on rule.io.

Rule screenshots

Specifications

Category: Email marketing software, Workflow automation & integration, SMS & OTP platforms
Vendor: Rule Communication Nordic AB
Headquarters: Stockholm, Sweden
Founded: 2007
Pricing model: Subscription
Starting price: Paid plans
Deployment: Cloud
Platforms: Web
Best for: Small business, SMB, Mid-market
Made in India: No

Free plan

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Rule — frequently asked questions

Where is the Rule login page?+

Rule's login is at https://app.rule.io/, linked from its official website.

How do I sign up for Rule?+

New accounts are created at https://app.rule.io/v5/ on Rule's official site.

How much does Rule cost?+

Rule publishes its plans at https://www.rule.io/pricing/. Check that page for current prices, as plans change.

Is Rule secure and compliant?+

Rule's official site states GDPR compliance.

What is Rule?+

Rule is email marketing software by Rule Communication Nordic AB. Email and SMS marketing automation platform for e-commerce and retail.

How much does Rule cost?+

Rule is a paid product. Check Rule Communication Nordic AB's official pricing page for current plans, or request a quote through App Advisor.

Does Rule offer a free trial or free plan?+

App Advisor's listing records a free trial for Rule. Confirm the current trial terms on Rule Communication Nordic AB's official site.

Is Rule made in India?+

No. Rule is developed by Rule Communication Nordic AB in Stockholm, Sweden.

Who is Rule best suited for?+

Rule suits small business, smb, mid-market buyers looking for email marketing software with workflow automation & integration and sms & otp platforms.

What are the best alternatives to Rule?+

Popular alternatives in email marketing software include Pepipost by Netcore, Zoho Campaigns, listmonk. Use App Advisor's compare tool to see them side by side.

How is Rule deployed?+

Rule is available as a cloud (SaaS) product, with web access.