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Rule
by Rule Communication Nordic AB · Stockholm, Sweden · Since 2007
Email and SMS marketing automation platform for e-commerce and retail.
- Starting price
- On request
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.0
- transparency & India fit
What is Rule?
Rule is email marketing software from Rule Communication Nordic AB, based in Stockholm, Sweden and has been building software since 2007. Email and SMS marketing automation platform for e-commerce and retail.
Email marketing software sends newsletters and automated sequences, manages lists and reports on opens, clicks and revenue. Deliverability and pricing per contact are what separate products once the editors all look similar.
Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond email marketing software, Rule also covers workflow automation & integration, sms & otp platforms.
What works well
- +19 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
What to watch out for
- −No permanently free plan
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Small business · SMB · Mid-market
AI analysis of Rule
Analysing Rule — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Rule features
Category-standard capabilities plus what Rule adds. Verify depth in a demo.
- Drag-and-drop editor and templates
- List management and segmentation
- Automation sequences
- A/B testing
- Deliverability tools (SPF, DKIM, warm-up)
- Transactional email API
- Forms and landing pages
- E-commerce and CRM integrations
Rule pricing
Entry price
On request
Published subscription pricing, taxes extra
How Rule charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on rule.io.
Specifications
- Category
- Email marketing software, Workflow automation & integration, SMS & OTP platforms
- Vendor
- Rule Communication Nordic AB
- Headquarters
- Stockholm, Sweden
- Founded
- 2007
- Pricing model
- Subscription
- Starting price
- On request
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- No
More software like Rule
Alternatives, the same vendor's other products and India-first picks.
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Rule — frequently asked questions
What is Rule?+
Rule is email marketing software by Rule Communication Nordic AB. Email and SMS marketing automation platform for e-commerce and retail.
How much does Rule cost?+
Rule is a paid product. Check Rule Communication Nordic AB's official pricing page for current plans, or request a quote through App Advisor.
Does Rule offer a free trial or free plan?+
App Advisor's listing records a free trial for Rule. Confirm the current trial terms on Rule Communication Nordic AB's official site.
Is Rule made in India?+
No. Rule is developed by Rule Communication Nordic AB in Stockholm, Sweden.
Who is Rule best suited for?+
Rule suits small business, smb, mid-market buyers looking for email marketing software with workflow automation & integration and sms & otp platforms.
What are the best alternatives to Rule?+
Popular alternatives in email marketing software include Pepipost by Netcore, Zoho Campaigns, listmonk. Use App Advisor's compare tool to see them side by side.
How is Rule deployed?+
Rule is available as a cloud (SaaS) product, with web access.
About Rule Communication Nordic AB
Rule Communication Nordic AB · Stockholm, Sweden · Founded 2007 · 1 product in our catalogue
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