Salesforce Marketing Cloud

by Salesforce · San Francisco, United States · Since 1999

Enterprise marketing automation and journeys.

Marketing automation Workflow automation & integrationEnterprise ready

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.3; transparency & India fit

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is marketing automation from Salesforce, based in San Francisco, United States and has been building software since 1999. Enterprise marketing automation and journeys.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, Salesforce Marketing Cloud also covers workflow automation & integration.

What works well

+Free trial available
+Developer API documented on the official site

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

Salesforce Marketing Cloud at a glance

Analysing Salesforce Marketing Cloud — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Salesforce Marketing Cloud features

As listed on Salesforce Marketing Cloud's official website.

Headless Toolkit
AIforce
Agentforce & AI App Development
Data Security & Privacy
Informatica
Analytics
MuleSoft
Flow Automation
Heroku
Americas
Europe, Middle East, and Africa
Asia Pacific

What customers say about Salesforce Marketing Cloud

Testimonials published on Salesforce Marketing Cloud's own website, selected by the vendor. These are not independent reviews.

“Salesforce Shield enabled us to understand with a deeper level of granularity what's happening in the environment and even prevent bad things from happening. Andrea Acciarri Principal, Cyber, Risk & Reg, PwC” Source

“This Contact Center will help us streamline our enrollment process and empower our teams with unified data and AI-driven insights. George Reuter Managing Director of Impact & Innovation, Compass Working Capital” Source

“This Contact Center's ability to intelligently route customers and provide our agents with the right information for each interaction ensures we deliver premium service across every touchpoint of our business. Beth LeClerc VP of Business Systems Architecture & Web Services, Savant Systems” Source

“We're excited for how this Contact Center brings together channels, CRM data, and agentic AI into one contact center solution to deliver consistent, brand-appropriate service across a customer's journey. Nicole Barton VP Customer Engagement, Wolverine Worldwide” Source

Salesforce Marketing Cloud pricing

Entry price

On request

Quoted per organisation after a discovery call

How Salesforce Marketing Cloud charges. Salesforce prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on salesforce.com.

Salesforce Marketing Cloud screenshots

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: Salesforce
Headquarters: San Francisco, United States
Founded: 1999
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

USD 149/month · Lite plan, billed annually

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Compare all Salesforce Marketing Cloud alternatives with pricing →

Salesforce Marketing Cloud — frequently asked questions

Where is the Salesforce Marketing Cloud login page?+

Salesforce Marketing Cloud's login is at https://billing.salesforce.com/login?source=salesforce_nav, linked from its official website.

How do I sign up for Salesforce Marketing Cloud?+

New accounts are created at https://www.salesforce.com/crm/free-trial/ on Salesforce Marketing Cloud's official site.

How much does Salesforce Marketing Cloud cost?+

Salesforce Marketing Cloud publishes its plans at https://www.salesforce.com/agentforce/pricing/. Check that page for current prices, as plans change.

Does Salesforce Marketing Cloud have a free trial?+

Yes. Salesforce Marketing Cloud's official site offers a free trial.

What is Salesforce Marketing Cloud?+

Salesforce Marketing Cloud is marketing automation by Salesforce. Enterprise marketing automation and journeys.

How much does Salesforce Marketing Cloud cost?+

Salesforce Marketing Cloud is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Salesforce Marketing Cloud offer a free trial or free plan?+

Salesforce Marketing Cloud does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Salesforce Marketing Cloud made in India?+

No. Salesforce Marketing Cloud is developed by Salesforce in San Francisco, United States.

Who is Salesforce Marketing Cloud best suited for?+

Salesforce Marketing Cloud suits mid-market, enterprise buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to Salesforce Marketing Cloud?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Salesforce Marketing Cloud deployed?+

Salesforce Marketing Cloud is available as a cloud (SaaS) product, with web access.