Salesforce Marketing Cloud

by Salesforce · San Francisco, United States · Since 1999

Enterprise marketing automation and journeys.

Marketing automation Workflow automation & integrationEnterprise ready

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.3; transparency & India fit

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is marketing automation from Salesforce, based in San Francisco, United States and has been building software since 1999. Enterprise marketing automation and journeys.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, Salesforce Marketing Cloud also covers workflow automation & integration.

What works well

+27 years in business — a mature, stable product
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

AI analysis of Salesforce Marketing Cloud

Analysing Salesforce Marketing Cloud — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Salesforce Marketing Cloud features

Category-standard capabilities plus what Salesforce Marketing Cloud adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management

Salesforce Marketing Cloud pricing

Entry price

On request

Quoted per organisation after a discovery call

How Salesforce Marketing Cloud charges. Salesforce prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on salesforce.com.

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: Salesforce
Headquarters: San Francisco, United States
Founded: 1999
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

Free plan

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Salesforce Marketing Cloud — frequently asked questions

What is Salesforce Marketing Cloud?+

Salesforce Marketing Cloud is marketing automation by Salesforce. Enterprise marketing automation and journeys.

How much does Salesforce Marketing Cloud cost?+

Salesforce Marketing Cloud does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Salesforce Marketing Cloud offer a free trial or free plan?+

Salesforce Marketing Cloud does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Salesforce Marketing Cloud made in India?+

No. Salesforce Marketing Cloud is developed by Salesforce in San Francisco, United States, though it is used by Indian businesses.

Who is Salesforce Marketing Cloud best suited for?+

Salesforce Marketing Cloud suits mid-market, enterprise buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to Salesforce Marketing Cloud?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Salesforce Marketing Cloud deployed?+

Salesforce Marketing Cloud is available as a cloud (SaaS) product, with web access.