1. WebEngage
WebEngage · Mumbai · Marketing automation · 4.4/5
Full-stack retention and marketing automation.
On request
Quote-based
Compared with Salesforce Marketing Cloud
- Built in India (Mumbai)
Marketing automation · Alternatives
Best Salesforce Marketing Cloud alternatives in India (2026)
Salesforce Marketing Cloud is a marketing automation product from Salesforce, San Francisco, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 3 have a free plan, 10 are built in India, and 8 start cheaper or free.
Quick answer
The closest alternatives to Salesforce Marketing Cloud are WebEngage (On request), Marketo Engage (On request), Oracle Eloqua (On request), Dotdigital (On request) and Wishpond (On request). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Why businesses look for a Salesforce Marketing Cloud alternative
The price isn't published
Salesforce quotes Salesforce Marketing Cloud per organisation. 5 of the 20 alternatives below publish a starting price, so you can budget before a sales call.
There is no free plan
Salesforce Marketing Cloud has no free tier. 3 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Salesforce Marketing Cloud is built in United States. 10 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Salesforce Marketing Cloud alternatives compared
Ranked by how closely each product matches Salesforce Marketing Cloud's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Salesforce Marketing Cloud (current) | On request | No | Web | No | 4.3/5 | — |
| 1 | WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 2 |  Marketo Engage | On request | No | Web | No | 4.3/5 | |
| 3 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 4 |  Dotdigital | On request | No | Web | No | 4.2/5 | |
| 5 |  Wishpond | On request | No | Web | No | 3.9/5 | |
| 6 |  Zoho Marketing Automation | Free plan | Yes | Web | Yes | 4.8/5 | |
| 7 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 8 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 9 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 10 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 11 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 12 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 13 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 14 |  Braze | On request | No | Web | No | 4.2/5 | |
| 15 |  Hansel by Netcore | On request | No | Web | Yes | 4.3/5 | |
| 16 |  Iterable | On request | No | Web | No | 4.2/5 | |
| 17 |  Vizury | On request | No | Web | Yes | 4.3/5 | |
| 18 |  iZooto | On request | No | Web | Yes | 4.3/5 | |
| 19 |  Hansa Cequity | On request | No | Web | Yes | 4.3/5 | |
| 20 |  Convertcart | On request | No | Web | Yes | 4.3/5 |
Top 10 Salesforce Marketing Cloud alternatives in detail
2. Marketo Engage
Adobe · San Jose · Marketing automation · 4.3/5
Enterprise B2B marketing automation.
On request
Quote-based
On request
Quote-based
On request
Quote-based
5. Wishpond
Wishpond Technologies Ltd. · Marketing automation · 3.9/5
Marketing platform bundling landing pages, pop-ups, contests and email automation for SMBs.
On request
Quote-based
6. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
Free plan available
Compared with Salesforce Marketing Cloud
- Has a free plan — Salesforce Marketing Cloud does not
- Built in India (Chennai)
7. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with Salesforce Marketing Cloud
- Has a free plan — Salesforce Marketing Cloud does not
- Built in India (San Mateo)
₹3,200/mo
Free trial
Compared with Salesforce Marketing Cloud
- Publishes a price (₹3,200/mo); Salesforce Marketing Cloud is quote-only
₹4,000/mo
Free trial
Compared with Salesforce Marketing Cloud
- Publishes a price (₹4,000/mo); Salesforce Marketing Cloud is quote-only
₹5,000/mo
Free trial
Compared with Salesforce Marketing Cloud
- Publishes a price (₹5,000/mo); Salesforce Marketing Cloud is quote-only
Salesforce Marketing Cloud alternatives by what you need
Cheaper than Salesforce Marketing Cloud
Free Salesforce Marketing Cloud alternatives
Indian alternatives to Salesforce Marketing Cloud
How to choose a Salesforce Marketing Cloud alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Salesforce Marketing Cloud alternatives — FAQs
What is the best alternative to Salesforce Marketing Cloud in 2026?+
The closest matches to Salesforce Marketing Cloud on App Advisor are WebEngage (On request), Marketo Engage (On request), Oracle Eloqua (On request). They are ranked by how closely their category, pricing model, platforms and target business size match Salesforce Marketing Cloud, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Salesforce Marketing Cloud?+
Yes. 3 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Salesforce Marketing Cloud?+
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Salesforce Marketing Cloud?+
Yes. 10 alternatives are built in India, including WebEngage (On request), Zoho Marketing Automation (Free plan), Freshmarketer (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Salesforce Marketing Cloud vs WebEngage: which is better?+
WebEngage is the closest match to Salesforce Marketing Cloud in our catalogue. Key differences: Built in India (Mumbai). Compare them side by side before you book a demo.
How were these Salesforce Marketing Cloud alternatives chosen?+
Every product listed sits in marketing automation or a category Salesforce Marketing Cloud also covers, and Salesforce's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
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