RecommendedMade in India
Starts at
Pay as you go
Setu
by Setu (Pine Labs) · Bengaluru, Karnataka · Since 2018
UPI, account aggregator and bill-pay APIs for developers.
Payment gateways & UPIMade in India
- Starting price
- On request
- Ask for a quote
- Free trial / plan
- Not advertised
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.2
- transparency & India fit
What is Setu?
Setu is payment gateways & upi from Setu (Pine Labs), an Indian company headquartered in Bengaluru, Karnataka and has been building software since 2018. UPI, account aggregator and bill-pay APIs for developers.
Payment gateways let you collect money online through UPI, cards, net banking, wallets and EMI, and settle it to your bank. In India the gateway choice affects success rates, settlement speed and the fees you pay on every rupee, so it deserves more attention than the sign-up flow suggests.
Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Because it is built in India, GST, INR pricing and local support hours are native rather than bolted on.
What works well
- +Built in India with GST-ready workflows and local support hours
What to watch out for
- −Pricing is not published — expect a sales conversation before you see costs
- −No permanently free plan
Best suited for: Mid-market · Enterprise
AI analysis of Setu
Analysing Setu — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Setu features
Category-standard capabilities plus what Setu adds. Verify depth in a demo.
- UPI, cards, net banking, wallets and EMI
- Payment links and pages without a website
- Recurring payments and e-mandates
- Payouts and vendor payments
- Smart routing for higher success rates
- Settlement cycles (T+1, instant)
- Plugins for Shopify, WooCommerce and apps
- Dashboards, refunds and dispute management
- INR pricing and India-based support
Setu pricing
Entry price
On request
Quoted per organisation after a discovery call
How Setu charges. Setu (Pine Labs) prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.
Read from the vendor's official website. Prices change — confirm on setu.co.
Specifications
- Category
- Payment gateways & UPI
- Vendor
- Setu (Pine Labs)
- Headquarters
- Bengaluru, Karnataka
- Founded
- 2018
- Pricing model
- Quote-based
- Starting price
- On request
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- Yes
More software like Setu
Alternatives, the same vendor's other products and India-first picks.
Compare all Setu alternatives with pricing →
Setu — frequently asked questions
What is Setu?+
Setu is payment gateways & upi by Setu (Pine Labs), an Indian company from Bengaluru. UPI, account aggregator and bill-pay APIs for developers.
How much does Setu cost?+
Setu does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does Setu offer a free trial or free plan?+
Setu does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is Setu made in India?+
Yes. Setu is built by Setu (Pine Labs), headquartered in Bengaluru, Karnataka.
Who is Setu best suited for?+
Setu suits mid-market, enterprise buyers looking for payment gateways & upi.
What are the best alternatives to Setu?+
Popular alternatives in payment gateways & upi include PayU, Razorpay, Paytm Payment Gateway. Use App Advisor's compare tool to see them side by side.
How is Setu deployed?+
Setu is available as a cloud (SaaS) product, with web access.
About Setu (Pine Labs)
Setu (Pine Labs) · Bengaluru, Karnataka · Founded 2018 · 1 product in our catalogue · Indian company
Get an instant demo