Setu

by Setu (Pine Labs) · Bengaluru, Karnataka · Since 2018

UPI, account aggregator and bill-pay APIs for developers.

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.2; transparency & India fit

What is Setu?

Setu is payment gateways & upi from Setu (Pine Labs), an Indian company headquartered in Bengaluru, Karnataka and has been building software since 2018. UPI, account aggregator and bill-pay APIs for developers.

Payment gateways let you collect money online through UPI, cards, net banking, wallets and EMI, and settle it to your bank. In India the gateway choice affects success rates, settlement speed and the fees you pay on every rupee, so it deserves more attention than the sign-up flow suggests.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Because it is built in India, GST, INR pricing and local support hours are native rather than bolted on.

What works well

+Developer API documented on the official site

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan

Best suited for: Mid-market · Enterprise

Setu at a glance

Analysing Setu — pricing, features, reviews and alternatives…

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Setu features

As listed on Setu's official website.

AI assisted bill payments
Verification & onboarding APIs
Switchboard
Bundled BAV
eSign & eStamp
Aadhaar app based verification
Account Aggregator
AI-Powered Bank Statement Analyzer
GrowthX
Infinite VPA
Static QR
Dynamic QR

Setu pricing

Entry price

On request

Quoted per organisation after a discovery call

How Setu charges. Setu (Pine Labs) prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on setu.co.

Setu screenshots

Specifications

Category: Payment gateways & UPI
Vendor: Setu (Pine Labs)
Headquarters: Bengaluru, Karnataka
Founded: 2018
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: Yes

Pay as you go

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Setu — frequently asked questions

What is Setu?+

Setu is payment gateways & upi by Setu (Pine Labs), an Indian company from Bengaluru. UPI, account aggregator and bill-pay APIs for developers.

How much does Setu cost?+

Setu is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Setu offer a free trial or free plan?+

Setu does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Setu made in India?+

Yes. Setu is built by Setu (Pine Labs), headquartered in Bengaluru, Karnataka.

Who is Setu best suited for?+

Setu suits mid-market, enterprise buyers looking for payment gateways & upi.

What are the best alternatives to Setu?+

Popular alternatives in payment gateways & upi include PayU, Razorpay, Paytm Payment Gateway. Use App Advisor's compare tool to see them side by side.

How is Setu deployed?+

Setu is available as a cloud (SaaS) product, with web access.