Tars

by Tars · Bengaluru, Karnataka · Since 2015

Conversational landing page bots.

Live chat & chatbot software AI chatbotsMade in India

Starting price: $499; per month for Premium; yearly billing advertised at 17% off
Free trial / plan: Freemium; 50 conversations per month
Deployment: Cloud; Web
App Advisor rating: 4.6; transparency & India fit

What is Tars?

Tars began in 2015-16 as a no-code tool for conversational landing pages and lead-capture chatbots, and it has since been rebuilt as an AI agent platform for customer support and sales. Started by two founders and trading as Tars Technologies Inc, it says it serves 800+ brands and has automated more than 60 million conversations. In India it suits marketing teams, edtech, insurance, healthcare and real estate businesses that want one agent answering on the website, WhatsApp, SMS and email.

The product is stronger than a typical chatbot builder in testing and measurement. You build flows in a drag-and-drop editor with 2,000+ templates, feed a knowledge base from PDFs, websites or Google Drive, and then run synthetic test conversations scored by an LLM judge before going live. Versioned publishing with rollback, topic clustering and sentiment analytics make it workable for a team that reviews agent quality every week rather than launching once and forgetting.

The catch for Indian buyers is cost and currency. Pricing is in US dollars only: a Freemium tier capped at 50 conversations a month, Premium from $499 a month, and quoted Enterprise. Live chat seats are a $600 per year add-on, and the dedicated support service costs $5,000 a year per agent. At current rates Premium alone is above Rs 40,000 a month before any GST on imported services, which is steep next to Indian WhatsApp-first tools like Interakt or Gallabox.

Our advice: start on Freemium to test whether the agent can actually answer from your documents, then move to Premium only if conversation volume and lead value justify it. Enterprise is where HIPAA, SSO and configurable data retention live, so regulated businesses should plan for a quote rather than self-serve. The site publishes no India office, INR billing or Indian data centre, so check invoicing and data location with sales first.

What works well

+Freemium plan allows 50 conversations a month with five knowledge bases at no cost
+Built-in AI evaluation runs synthetic test chats with LLM-judge scoring before launch
+One agent covers web, WhatsApp, SMS, email and voice in a single conversation thread
+Catalogue of 820+ prebuilt tools, including Razorpay, Stripe, HubSpot, Salesforce and Zendesk
+Versioned publishing with rollback reduces the risk of breaking a live agent
+Premium plan includes ISO and SOC 2 compliance and twelve months of data retention
+Mobile SDKs for React Native, Swift and Kotlin allow embedding in your own apps

What to watch out for

−Premium starts at $499 a month, expensive for small Indian businesses
−Billing is in US dollars only with no INR plans published
−Live chat agent seats cost an extra $600 per year each
−HIPAA, SSO and role-based access control are reserved for the Enterprise tier
−No India office, Indian data centre or GST invoicing is mentioned on the website
−Freemium keeps only one month of conversation data, too short for reporting

Best suited for: Mid-size companies automating support and lead qualification across web and WhatsApp · Insurance, healthcare and edtech teams that need tested, measurable AI answers · Marketing teams replacing static landing-page forms with conversational flows · Product teams embedding an AI agent in mobile apps via SDK

Tars at a glance

Analysing Tars — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Tars features

Researched from Tars's official product pages · updated October 2026.

Agent builder

No-code drag-and-drop flow editor
2,000+ templates
Test environment with versioned publishing
Rollback to earlier versions

Knowledge and AI

Knowledge base from PDFs, websites and Google Drive
Scheduled re-crawling
Semantic, keyword or hybrid search
Generative UI with cards, forms, tables and file upload

Channels and engagement

Web, WhatsApp, SMS, email and voice
Live chat handoff in the same thread
Outbound campaigns and drip sequences
Mobile SDKs for React Native, Swift and Kotlin

Testing and analytics

Synthetic test conversations
LLM-judge evaluators
Topic clusters and sentiment analytics
Goal, team performance and custom reports

Tars pricing (USD)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full Tars pricing breakdown

Freemium

50 conversations per month
Basic LLM models
5 knowledge bases
Community support
1 month data retention

Premium

$499/month

Monthly or yearly

Conversation tiers from 500 to 10,000
Advanced LLM models
20 knowledge bases
Live chat support
ISO and SOC 2 compliance, 12 months retention

Enterprise

Custom quote

Configurable volume and unlimited knowledge bases
Custom integrations and dedicated account manager
SSO and role-based access control
HIPAA, ISO and SOC 2; configurable retention

Other pricing options & add-ons

Live Chat seat
Premium and Enterprise
$600/year per seat
Professional support services
Premium only
$5,000/year per agent

• Prices shown in US dollars only.
• Premium price varies by conversation tier; tier prices are not all listed.
• No free trial is mentioned; the Freemium plan serves as the test option.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Zendesk
Salesforce
HubSpot
WhatsApp Business API
Slack
Google Drive
Google Calendar
Notion
Airtable
Google Analytics
Zapier
Stripe
Razorpay

Security & compliance

PII encryption at rest
Role-based access with Admin, Member, Viewer, Billing and Auditor roles (Enterprise)
SSO on Enterprise
Configurable data retention and exportable audit records
Bring-your-own model key on paid plans

For Indian businesses

Razorpay is listed among payment integrations, useful for collecting payments inside a chat
WhatsApp is supported through Meta's Cloud API, the main customer channel for most Indian businesses
All public prices are in US dollars; there are no INR plans on the pricing page
The website names no Indian office or Indian data centre

Support, resources & partner network

Support & learning

Community support and help guides on Freemium
Live chat support on Premium
Dedicated account manager and white-glove onboarding on Enterprise
Docs, video tutorials and a Discord community

Documentation Tool catalogue Pricing

Trust, compliance & who uses Tars

800+ brands

Customers

10+

Countries

2016

In business since

Certifications & compliance

SOC 2 Source
ISO 27001 Source
GDPR Source
HIPAA — Enterprise plans only Source

Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.

Is Tars the best choice for you?

Best choice if you are…

Mid-size companies automating support and lead qualification across web and WhatsApp
Insurance, healthcare and edtech teams that need tested, measurable AI answers
Marketing teams replacing static landing-page forms with conversational flows
Product teams embedding an AI agent in mobile apps via SDK

Look elsewhere if you are…

Small shops wanting a WhatsApp chatbot under Rs 5,000 a month
Buyers who need INR billing and Indian data residency by default
Teams wanting a full helpdesk with ticketing rather than an agent builder

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (5) · updated October 2026

Tars video

Collision Devices TARS - Epic Fuzz and Filter in One Pedal

Specifications

Category: Live chat & chatbot software, AI chatbots
Vendor: Tars
Headquarters: Bengaluru, Karnataka
Founded: 2015
Pricing model: Subscription
Starting price: $499 · per month for Premium; yearly billing advertised at 17% off
Deployment: Cloud
Platforms: Web
Best for: Small business, SMB, Mid-market
Made in India: Yes

₹2,399/mo

View

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Tars — frequently asked questions

How much does Tars cost?+

Tars has three plans priced in US dollars. Freemium is $0 with 50 conversations a month. Premium starts at $499 a month, with conversation tiers from 500 to 10,000, and yearly billing is advertised at 17% off. Enterprise is quoted. Live chat seats cost $600 per year each, and professional support is $5,000 per year per agent.

Is there a free plan for Tars?+

Yes. Tars Freemium costs nothing and includes 50 conversations a month, basic LLM models, five knowledge bases, help guides, community support and data encryption. Conversation data is kept for only one month. It is enough to test whether a Tars agent can answer from your documents, but not for running live support at any real volume.

Does Tars charge in INR or add GST?+

Tars publishes prices only in US dollars and its pricing page shows no INR plans. Indian companies should expect a foreign-currency card or wire payment, and GST under reverse charge may apply on imported software services. Ask Tars sales about invoicing details before you sign, because the website does not mention GST invoices or rupee billing.

Does Tars work with WhatsApp?+

Yes. Tars deploys the same AI agent on WhatsApp through Meta's Cloud API, alongside web chat, SMS, email and voice, and keeps one conversation thread across channels. Meta's per-conversation charges are separate from the Tars subscription, so Indian businesses running high WhatsApp volumes should budget both costs together when comparing Tars with local WhatsApp tools.

How does Tars compare with Interakt or Gallabox?+

Tars is an AI agent builder with knowledge bases, LLM-based testing and analytics, priced from $499 a month for Premium. Interakt and Gallabox are Indian WhatsApp-first tools billed in rupees at much lower entry prices, focused on broadcasts and shared inboxes. Choose Tars when answer quality across several channels matters more than low monthly cost.

Is Tars secure and compliant?+

Tars states compliance with SOC 2, ISO 27001 and GDPR, with HIPAA available on Enterprise plans. It encrypts personal data at rest, supports configurable data retention and exportable audit records, and offers SSO plus role-based access on Enterprise. The website does not state an Indian data centre, so confirm hosting region if residency matters.

Does Tars have a mobile app?+

Tars does not promote a standalone app for managing agents; it is a web platform. It does provide mobile SDKs for React Native, Swift and Kotlin, so you can embed a Tars agent inside your own Android or iOS app. Agents can also be shared through deployment links and QR codes for mobile users.

How long does it take to set up a Tars agent?+

A basic Tars agent can be built from one of its 2,000+ templates in the no-code editor, connected to a knowledge base of PDFs or web pages, and tested with synthetic conversations. Simple FAQ or lead-capture agents can go live quickly; Enterprise customers get white-glove onboarding for custom integrations and larger rollouts.

What integrations does Tars support?+

Tars lists more than 820 prebuilt tools, and custom ones can be built with its CodeKit developer kit. Named integrations include Zendesk, Salesforce, HubSpot, Slack, Google Drive, Google Calendar, Notion, Airtable, Google Analytics, Zapier, Stripe and Razorpay. Webhooks and scoped API keys cover systems that are not in the catalogue.

Does Tars include live chat with human agents?+

Tars supports handing a conversation from the AI agent to a human inside the same thread, but live chat is an add-on for Premium and Enterprise plans at $600 per seat per year. Freemium users cannot add human agents. Budget seats for every support person who will take over chats from the Tars agent.

What is Tars?+

Tars is live chat & chatbot software by Tars, an Indian company from Bengaluru. Conversational landing page bots.

How much does Tars cost?+

Tars publishes: $499 · per month for Premium; yearly billing advertised at 17% off. Confirm current plans and taxes on the official pricing page.

Does Tars offer a free trial or free plan?+

App Advisor's listing records a free trial for Tars. Confirm the current trial terms on Tars's official site.

Is Tars made in India?+

Yes. Tars is built by Tars, headquartered in Bengaluru, Karnataka.

Who is Tars best suited for?+

Tars suits small business, smb, mid-market buyers looking for live chat & chatbot software with ai chatbots.

What are the best alternatives to Tars?+

Popular alternatives in live chat & chatbot software include Zoho SalesIQ, Freshchat, AiSensy. Use App Advisor's compare tool to see them side by side.

How is Tars deployed?+

Tars is available as a cloud (SaaS) product, with web access.