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Userlens

by Userlens · , Finland

Customer adoption agent that sends usage-based nudges for B2B SaaS and PLG teams

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Starting price
$100
Free trial / plan
Free plan
Start without a card
Deployment
Cloud
Web
App Advisor rating
4.2
transparency & India fit

What is Userlens?

Userlens is a customer adoption and retention engine for product-led growth and product teams, and Lumi is its adoption agent. It connects your backend database and product analytics, builds profiles of every account and person, and sends personal email or Slack nudges grounded in each person's own usage. A human approves each campaign's goal, audience, tone and guardrails, and a scoreboard shows whether the intended adoption behavior moved. It is built for B2B SaaS product and PLG teams.

Lumi works by bringing together backend data such as Postgres with behavior from tools such as PostHog, Mixpanel or Amplitude. You create reusable definitions for activation, engagement and account health, and Lumi builds living profiles of every account and person. Frequency caps, quiet hours, never-contact flags and skip-if-unsure rules are enforced before anything is sent, with a kill switch for oversight. Example campaigns cover trial conversion, feature launches and retention.

Pricing is profile-based and listed in dollars, and a profile is one person or one company known to Userlens. Free is $0 per month with 100 profiles, 300 personalized emails per month and 1 active campaign. Starter is $100 per month with 10,000 profiles, 10,000 personalized emails per month and 5 active campaigns. Growth starts at $1,000 per month, billed annually, with expanded volume and priority support. Enterprise has custom volume.

Before buying, check how your volume maps to profiles, since plans are sized by the number of people and companies Lumi understands and guides. Free and Starter list PostHog and database integrations, while additional data integrations appear under Growth. Growth volume is described as expanded rather than numbered, so ask for the exact limits. Security and governance controls are listed under Enterprise. The terms are governed by the laws of Finland.

What works well

  • +A Free plan at $0 per month covers 100 profiles, 300 personalized emails per month and 1 active campaign.
  • +A human approves the campaign's goal, audience, tone and guardrails, and a kill switch and scoreboard keep oversight clear.
  • +Frequency caps, quiet hours, never-contact flags and skip-if-unsure rules are enforced before anything is sent.
  • +Combines backend data such as Postgres with behavior from PostHog, Mixpanel or Amplitude.
  • +Success is measured in product behavior, not opens or clicks.
  • +Sends nudges by email or Slack and uses a scoreboard to show whether the intended adoption behavior moved.

What to watch out for

  • −Prices are listed in dollars and sized by profiles, with Growth starting at $1,000 per month, billed annually.
  • −The Free plan is limited to 100 profiles, 300 personalized emails per month and 1 active campaign.
  • −Growth volume is described only as expanded, so exact profile and email limits are not stated.
  • −Security and governance controls are listed under Enterprise, which has custom volume.

Best suited for: B2B SaaS product and PLG teams that want usage-based guidance sent to customers.

Userlens at a glance

Analysing Userlens — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Userlens features

Researched from Userlens's official product pages · updated October 2026.

Data and profiles

  • Connect backend data with product analytics
  • Reusable definitions for activation, engagement and account health
  • Living profiles of every account and person

Campaigns and guidance

  • Campaign brief with goal, audience, tone, exclusions and limits
  • Personal email or Slack nudges
  • Messages written from each user's own behavior
  • Trial conversion, feature launch and retention campaigns

Controls

  • Campaign-level approval with a kill switch
  • Frequency caps, quiet hours and never-contact flags
  • Contact rules for who Lumi may contact
  • Send controls and uncertainty rules

Measurement

  • Scoreboard of adoption behavior
  • Success measured in product behavior, not opens or clicks

Userlens pricing (USD)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full Userlens pricing breakdown

Free

$0

per month

  • 100 profiles (people + companies)
  • 300 personalized emails per month
  • 1 active campaign
  • PostHog integration
  • Database integration

Starter

$100

per month

  • 10,000 profiles (people + companies)
  • 10,000 personalized emails per month
  • 5 active campaigns
  • PostHog integration
  • Database integration

Growth

$1,000

starts at, per month, billed annually

  • Expanded profile and email volume
  • More active campaigns
  • Additional data integrations
  • Priority onboarding
  • Priority support

Enterprise

Custom

custom profile volume

  • Custom profile and email volume
  • Custom campaign limits
  • Security and governance controls
  • Custom integrations
  • Dedicated implementation and support
Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

  • Postgres
  • PostHog
  • Mixpanel
  • Amplitude
  • Snowflake
  • BigQuery
  • Slack

Security & compliance

  • Security and governance controls on Enterprise

Support, resources & partner network

Support & learning

  • Priority onboarding and priority support on Growth
  • Dedicated implementation and support on Enterprise

Trust, compliance & who uses Userlens

Customers named by the vendor

Lemma

Is Userlens the best choice for you?

Best choice if you are…

  • B2B SaaS product and PLG teams that want usage-based guidance sent to customers.
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (4) · updated October 2026

Specifications

Category
Marketing automation, Web analytics & CRO, AI workflow automation
Vendor
Userlens
Headquarters
Finland
Founded
Not published
Pricing model
Freemium
Starting price
Free plan
Deployment
Cloud
Platforms
Web
Best for
Startup, Small business, SMB
Made in India
No

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Userlens — frequently asked questions

What is Userlens?+

Userlens is a customer adoption and retention engine for product-led growth (PLG) and product teams. Lumi, its agent, writes the message and sends the nudge inside an approved campaign.

Does Userlens have a free plan?+

Yes. Free is $0 per month with 100 profiles, 300 personalized emails per month and 1 active campaign.

How much do the paid plans cost?+

Starter is $100 per month with 10,000 profiles. Growth starts at $1,000 per month, billed annually. Enterprise has custom volume.

What is a profile?+

A profile is one person or one company known to Userlens.

Which data sources does it connect to?+

Backend data such as Postgres with behavior from tools such as PostHog, Mixpanel or Amplitude. The artwork also names Snowflake and BigQuery.

Does a human approve each message?+

A human approves the goal, audience, tone and guardrails of a campaign, not every individual message. A kill switch and scoreboard keep oversight clear.

What limits protect customers from over-contact?+

Frequency caps, quiet hours, never-contact flags and skip-if-unsure rules are enforced before anything is sent.

Which country's law governs the agreement?+

The agreement is governed by the laws of Finland.

What is Userlens?+

Userlens is marketing automation by Userlens. Customer adoption agent that sends usage-based nudges for B2B SaaS and PLG teams

How much does Userlens cost?+

Userlens has a free plan. Check the vendor's pricing page for current plans.

Does Userlens offer a free trial or free plan?+

Yes — Userlens offers a free plan you can start with.

Is Userlens made in India?+

No. Userlens is developed by Userlens in , Finland.

Who is Userlens best suited for?+

Userlens suits startup, small business, smb buyers looking for marketing automation with web analytics & cro and ai workflow automation.

What are the best alternatives to Userlens?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Userlens deployed?+

Userlens is available as a cloud (SaaS) product, with web access.

About Userlens

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Userlens · , Finland · 1 product in our catalogue

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