Free, independent software advice for Indian businesses
For software companies: reach Indian businesses ready to buy
Marketing automation · Alternatives
Userlens is a marketing automation product from Userlens, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 8 are built in India.
Quick answer
The closest alternatives to Userlens are Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), PushEngage (Free plan), Freshmarketer (Free plan), Reelo (Free plan) and Zoho Campaigns (Free plan). Zoho Marketing Automation is the top-ranked option with a free plan.
Indian support and GST
Userlens is built in Finland. 8 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Reported limitation
Prices are listed in dollars and sized by profiles, with Growth starting at $1,000 per month, billed annually.
Reported limitation
The Free plan is limited to 100 profiles, 300 personalized emails per month and 1 active campaign.
Reported limitation
Growth volume is described only as expanded, so exact profile and email limits are not stated.
Ranked by how closely each product matches Userlens's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Userlens (current) | Free plan | Yes | Web | No | 4.2/5 | — |
| 1 |  Zoho Marketing Automation | From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y… | Yes | Web | Yes | 4.8/5 | |
| 2 |  PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 3 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 4 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 5 |  Zoho Campaigns | Free plan | Yes | Web | Yes | 4.7/5 | |
| 6 |  Mailmodo | USD 149/month · Lite plan, billed annually | Yes | Web | Yes | 4.6/5 | |
| 7 |  Mailercloud | USD 10/month · Premium, 5,000 contacts, billed monthly | Yes | Web | Yes | 4.6/5 | |
| 8 |  Klaviyo | Free plan | Yes | Web | No | 4.6/5 | |
| 9 |  HubSpot Marketing Hub | Free plan | Yes | Web | No | 4.6/5 | |
| 10 |  Omnisend | Free plan | Yes | Web | No | 4.5/5 | |
| 11 |  Twilio Segment | Free plan | Yes | Web | No | 4.4/5 | |
| 12 |  Mailchimp | Free plan | Yes | Web | No | 4.6/5 | |
| 13 |  Brevo | Free plan | Yes | Web | No | 4.6/5 | |
| 14 |  AWeber | Free plan | Yes | Web | No | 4.5/5 | |
| 15 |  Sender | Free plan | Yes | Web | No | 4.5/5 | |
| 16 |  MailerLite | Free plan | Yes | Web | No | 4.5/5 | |
| 17 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 18 |  Hightouch | Free plan | Yes | Web | No | 4.3/5 | |
| 19 |  GetResponse | Free plan | Yes | Web | No | 4.6/5 | |
| 20 |  ConvertKit (Kit) | Free plan | Yes | Web | No | 4.5/5 |
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…
Free plan available
Compared with Userlens
Key features
PushEngage · Bengaluru · Marketing automation · 4.6/5
Web push notifications built by an Indian team.
Free plan
Free plan available
Compared with Userlens
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with Userlens
Reelo · Ahmedabad · Marketing automation · 4.6/5
Customer engagement and loyalty for restaurants and retail.
Free plan
Free plan available
Compared with Userlens
Key features
Zoho Corporation · Chennai · Marketing automation · 4.7/5
Email marketing with CRM sync.
Free plan
Free plan available
Compared with Userlens
Key features
Mailmodo · Bengaluru · Marketing automation · 4.6/5
Interactive AMP email marketing platform built in India.
USD 149/month · Lite plan, billed annually
Free plan available
Compared with Userlens
Key features
Mailercloud · Kochi · Marketing automation · 4.6/5
Affordable email marketing from India.
USD 10/month · Premium, 5,000 contacts, billed monthly
Free plan available
Compared with Userlens
Key features
Free plan
Free plan available
HubSpot · Cambridge · Marketing automation · 4.6/5
Inbound marketing automation with forms, email and workflows.
Free plan
Free plan available
Free plan
Free plan available
The closest matches to Userlens on App Advisor are Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), PushEngage (Free plan), Freshmarketer (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Userlens, then by rating. The best choice depends on your team size and budget.
Yes. 20 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), PushEngage (Free plan), Freshmarketer (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Yes. 8 alternatives are built in India, including Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), PushEngage (Free plan), Freshmarketer (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Zoho Marketing Automation is the closest match to Userlens in our catalogue. Key differences: Built in India (Chennai). Compare them side by side before you book a demo.
Every product listed sits in marketing automation or a category Userlens also covers, and Userlens's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Tell us your team size and budget and we'll send a shortlist of three.
