Quick answer: Kylas is an India-focused sales CRM that lists lead and deal pipelines, lead routing, built-in calling, WhatsApp Business integration and AI-driven automation, with unlimited users on every plan per its pricing page. It suits growing Indian businesses with phone- and WhatsApp-led sales. Compare Freshsales for a global tier model and Cratio CRM for deeper Indian lead-source integrations before you decide.
Who Kylas is for
Kylas's own page says it is designed for growing businesses across manufacturing, digital marketing, IT and ITeS, fintech, edtech, higher education, coaching institutes, healthcare, insurance and travel. It states "5000+ growing businesses have signed up for Kylas" (Kylas' claim).
That list tells you something. These are businesses where a lead arrives from an ad, a form or a call, a rep phones them, a WhatsApp conversation follows, and a deal closes weeks later. If that sounds like your process, the product is built around it.
The sales workflows it automates
Lead capture and routing. Kylas lists "intelligent routing to prevent missed conversions". Practically, that means a new lead gets assigned to a rep automatically, rather than waiting in a shared sheet.
Pipelines. Lead and deal tracking can be customised and automated, with deals moving through stages and prioritised. A manager sees what stage each deal is at.
Calling. The page lists calling solutions with real-time logging and activity tracking. For teams that spend the day on the phone, call logs inside the CRM beat notes in a notebook.
WhatsApp. An inbuilt WhatsApp Business integration lets reps connect with prospects from the CRM. For Indian sales, where WhatsApp is often the main channel, this is a headline feature.
AI features. The page lists call sentiment analysis, a chatbot, lead scoring and note-to-task automation, plus AI-driven workflows for qualification and follow-ups.
Reports and apps. Dashboards show leads, deals, emails and goals, and Android and iOS apps support selling away from the desk. The page lists 350+ marketplace integrations.
Plans, as published
Kylas's pricing page lists three tiers (per the vendor's pricing page, checked October 2026):
| Plan | Cost model | Records | Notable inclusions |
|---|---|---|---|
| Embark | Lifetime free | 1,000 (not expandable) | Unlimited users, 5 GB storage, lead/contact/deal management, mobile app, tasks |
| Elevate | Paid, monthly with quarterly, half-yearly and annual options | 100,000 (expandable) | Unlimited users, 100 GB storage, workflow automation, email/SMS/WhatsApp integration, calendar sync, telephony, 7-day trial |
| Exceed | Custom | 11,00,000 (adjustable) | Unlimited users, 600 GB, phone support, dedicated account manager |
Add-ons are priced from ₹200 to ₹5,000 per month for items such as email templates, workflows and storage, and ₹15,000 to ₹40,000 for consulting. The homepage also states a price of "₹12,999 / month" for 10 users, but The pricing page did not show the Elevate price in the same way, so ask Kylas for a written quote that matches your user count and add-ons before you plan a budget.
The unlimited-users model is unusual. In a per-seat tool, adding a part-time telecaller or a channel partner raises the bill. Here, the cost scales with records and features instead. That suits businesses with many sales and support staff using the system lightly.
A 30-day rollout
Days 1-3: Map your sources. List where leads come from: Meta ads, Google ads, website forms, listings, walk-ins, calls. Decide how each will reach the CRM.
Days 4-8: Build the pipeline. Create the stages and a rule for each. Set required fields so leads are not saved without a phone number and a source.
Days 9-14: Routing and calling. Decide who gets which lead (by city, product or round-robin). Test routing with five dummy leads, and test a logged call.
Days 15-20: Connect WhatsApp. Set up the WhatsApp Business connection and agree on message templates with your team. Keep messages short and helpful.
Days 21-25: Add automation. Start with two workflows: a task on a new lead, and a follow-up reminder after a missed call.
Days 26-30: Review. Check response time to new leads and the share of leads that reach a call. Fix routing before adding more features.
Who Kylas is not for
- Teams that need a large global ecosystem. Kylas lists 350+ integrations, which may be fewer than the biggest global platforms; check your key tools.
- Buyers who want a single published all-in price. Add-on pricing and plan details mean you should get a quote.
- Very small teams that need nothing beyond contacts. The free Embark plan caps at 1,000 records, which can fill quickly if you load a big list.
- Teams that want deep field-service or ERP features. Kylas is a sales CRM.
When to choose an alternative
| If you want | Look at |
|---|---|
| A tiered per-user plan with lead scoring and sequences | Freshsales: $9, $39 and $59 per user per month, billed annually, per its pricing page |
| Strong Indian lead-source connectors | Cratio CRM: its page lists auto-capture from 30+ Indian sources including Facebook Ads, Google Ads, IndiaMART, 99acres and MagicBricks |
| INR per-user pricing and a free 3-user edition | Zoho CRM |
Cratio says it is "Trusted by 1,000+ companies across India" and lists a sales CRM, CRM calling and WhatsApp Business with official API integration; it did not show prices on the vendor's website. For side-by-side reading, see Corefactors, Kylas and Freshsales compared, Zoho CRM vs Freshsales vs Kylas and best CRM software in India. You can also browse Kylas Growth Engine and the CRM software category.
Turning the CRM into growth
Three disciplines matter. Respond to every new lead quickly, because routing and call logging make speed measurable. Keep every deal's next step dated. And review lost leads monthly to see which source brings buyers and which brings browsers. For method, see automated daily follow-up in a CRM and CRM reports that drive growth.
Questions to ask Kylas before you buy
Because plan and add-on prices are spread across pages, send a short list of questions and keep the written reply.
- Records. How many records will we have in year one? Will 100,000 on Elevate be enough, and what does expansion cost?
- Add-ons. Which of the workflow, email template and storage add-ons will our process need, and what is the monthly total?
- WhatsApp. How are WhatsApp messages and templates charged, and what approvals are needed?
- Calling. Which telephony setup does the calling feature use, and what are the per-minute costs?
- Migration. Can you import our current leads and deals, and who does the clean-up?
- Support. Which plan includes phone support? The page lists it on Exceed.
- Exit. In what format can we export our data if we leave?
Then run a two-week pilot with one team. Measure how quickly new leads get a first call, and how many leads have a recorded next step. If those numbers improve, roll out to everyone. If they do not, the problem is process, and no CRM will fix it.
A note on measuring results
Choose two numbers on day one: the time from a lead arriving to the first logged call, and the share of open deals with a dated next step. Kylas lists call logging, dashboards and goal tracking, so both can be read from the CRM itself. Review them weekly for the first two months. If response time is slow, adjust routing or staffing. If next steps are missing, tighten the required fields. Treat the tool as a mirror for your sales habits rather than a cure for them, and you will know within a quarter whether it is worth keeping.
FAQs
Is Kylas CRM free?
Kylas's pricing page lists a lifetime-free Embark plan with unlimited users and 1,000 records, which are not expandable. Paid Elevate adds 100,000 records and advanced features.
Does Kylas integrate with WhatsApp?
The page lists an inbuilt WhatsApp Business integration, and the Elevate plan lists email, SMS and WhatsApp integration. Confirm message-template and cost rules with Kylas.
How many users does Kylas allow?
The pricing page states unlimited users on all three plans. Records and storage are what differ between tiers.
How much does Kylas cost?
The homepage states ₹12,999 per month for 10 users, while the pricing page lists Elevate as paid with several billing options. Ask for a written quote with your add-ons.
Kylas or Freshsales: which is better for India?
Kylas is India-focused with unlimited users and built-in WhatsApp and calling. Freshsales lists USD per-user plans with scoring and sequences on Pro. Trial both with your lead flow.
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