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WhatsApp Business Platform
by Meta · Menlo Park, United States · Since 2018
Official API for medium and large businesses.
- Starting price
- Pay as you go
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.2
- transparency & India fit
What is WhatsApp Business Platform?
WhatsApp Business Platform is whatsapp automation from Meta, based in Menlo Park, United States and has been building software since 2018. Official API for medium and large businesses.
WhatsApp automation tools sit on top of the WhatsApp Business API to run broadcasts, chatbots, catalogue selling and support conversations at scale. This is one of the few categories where Indian vendors genuinely lead the global market, because Indian businesses adopted the channel first.
Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.
What works well
What to watch out for
- −No permanently free plan
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Small business · SMB · Mid-market
AI analysis of WhatsApp Business Platform
Analysing WhatsApp Business Platform — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
WhatsApp Business Platform features
Category-standard capabilities plus what WhatsApp Business Platform adds. Verify depth in a demo.
- Official WhatsApp Business API access
- Broadcasts with template management
- No-code chatbots and flows
- Shared team inbox
- Catalogue and in-chat payments
- Click-to-WhatsApp ads integration
- CRM, Shopify and WooCommerce integrations
- Green tick verification support
WhatsApp Business Platform pricing
Entry price
Pay as you go
Published subscription pricing, taxes extra
How WhatsApp Business Platform charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on business.whatsapp.com.
Specifications
- Category
- WhatsApp automation
- Vendor
- Meta
- Headquarters
- Menlo Park, United States
- Founded
- 2018
- Pricing model
- Subscription
- Starting price
- Pay as you go
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- No
More software like WhatsApp Business Platform
Alternatives, the same vendor's other products and India-first picks.
Compare all WhatsApp Business Platform alternatives with pricing →
WhatsApp Business Platform — frequently asked questions
What is WhatsApp Business Platform?+
WhatsApp Business Platform is whatsapp automation by Meta. Official API for medium and large businesses.
How much does WhatsApp Business Platform cost?+
WhatsApp Business Platform does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does WhatsApp Business Platform offer a free trial or free plan?+
WhatsApp Business Platform typically offers a free trial before you commit to a paid plan.
Is WhatsApp Business Platform made in India?+
No. WhatsApp Business Platform is developed by Meta in Menlo Park, United States, though it is used by Indian businesses.
Who is WhatsApp Business Platform best suited for?+
WhatsApp Business Platform suits small business, smb, mid-market buyers looking for whatsapp automation.
What are the best alternatives to WhatsApp Business Platform?+
Popular alternatives in whatsapp automation include AiSensy, Gupshup, Zoho SalesIQ WhatsApp. Use App Advisor's compare tool to see them side by side.
How is WhatsApp Business Platform deployed?+
WhatsApp Business Platform is available as a cloud (SaaS) product, with web access.
About Meta
Meta · Menlo Park, United States · Founded 2004 · 24 products in our catalogue
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