Head to head · Survey & customer feedback tools
Google Forms vs SurveySparrow
Pricing, features, India readiness and rating compared. Google Forms rates highest.
| Compare | Google Forms | SurveySparrow |
|---|---|---|
| Category | Survey & customer feedback tools | Survey & customer feedback tools |
| Vendor | SurveySparrow | |
| Headquarters | Mountain View, United States | Chennai, Tamil Nadu |
| Made in India | No | Yes |
| Starting price | Free | Free plan |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2008 | 2017 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.7 / 5 | 4.7 / 5 |
Google Forms: pros & cons
- +Completely free to use
- +18 years in business — a mature, stable product
- +One of the top-ranked survey & customer feedback tools options in our catalogue
- +Covers more than one software category, reducing the number of tools you run
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Survey builder with logic
- NPS, CSAT and CES templates
- Multi-channel distribution (email, WhatsApp, SMS, QR)
- Employee engagement pulses
- Text analytics and sentiment
- Review generation for Google and marketplaces
SurveySparrow: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Survey builder with logic
- NPS, CSAT and CES templates
- Multi-channel distribution (email, WhatsApp, SMS, QR)
- Employee engagement pulses
- Text analytics and sentiment
- Review generation for Google and marketplaces
Get an instant demo
See Google Forms live, with an App Advisor discount
Frequently asked questions
Which is better, Google Forms or SurveySparrow?+
Google Forms scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Google Forms cheaper than SurveySparrow?+
Google Forms starts at Free and SurveySparrow at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Google Forms to SurveySparrow?+
Most survey & customer feedback tools products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
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