Made in IndiaFree plan
Starts at
Free · paid from ₹416/mo · Basic ₹416/month, yearly billing only
SurveySparrow
by SurveySparrow · Chennai, Tamil Nadu · Since 2017
Conversational surveys and NPS built in Chennai.
- Starting price
- Free plan · paid plans by quote
- Free plan with limits; Basic, Starter and Business billed quarterly or yearly
- Free trial / plan
- Free plan
- 1 user, 3 active surveys, 10 questions per survey
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.7
- transparency & India fit
What is SurveySparrow?
SurveySparrow is a survey and experience-management platform launched in 2017 by founder and CEO Shihab Muhammed. Its legal headquarters is now a San Francisco address, but the product grew out of an Indian team, and the company says it serves 100,000+ customers in 149 countries, with Decathlon and Meesho among the names on its site. Its signature format is the conversational, chat-style survey that shows one question at a time. Response rates on mobile tend to be better with this format than with a long grid form.
For Indian buyers, the most useful detail is data residency. SurveySparrow runs on AWS and lets you choose a primary hosting region, and India (Mumbai) is one of seven options. If you don't pick one, it may default to US Virginia, so choose Mumbai when you set up the account if customer or employee data must stay in India. The security page lists SOC 2 Type II, ISO/IEC 27001:2022, GDPR, CCPA, HIPAA and CSA STAR Level 1. AES-256 encryption at rest and quarterly penetration tests are also listed.
The feature set goes well beyond basic forms. It includes NPS with relational and transactional triggers, 360-degree employee assessments, offline kiosk collection through the SurveySparrow Go app, recurring surveys, visual workflows, webhooks and ticket management for closing the loop. The weak point is how plans are packaged. The free plan is tiny (one user, three active surveys, 10 questions per survey). Paid tiers also cap responses per year: 2,500 on Basic, 15,000 on Starter and 36,000 on Business.
Paid plans are billed quarterly or yearly, never monthly, and yearly billing saves up to 40%. When we checked, the dollar amounts on the pricing page loaded dynamically and did not render, so ask for a written quote before you budget. Extra seats cost $49 per user per month. Basic and Starter include one user and Business includes three, so a five-person CX team will pay noticeably more than the headline price. A 14-day trial with Business features and no card is the sensible way to test it.
What works well
- +India (Mumbai) is an AWS hosting region you can select for data residency
- +Conversational one-question-at-a-time surveys work well on phone screens
- +Security page lists SOC 2 Type II and ISO/IEC 27001:2022 certification
- +SurveySparrow Go app collects responses offline and syncs them later
- +14-day trial includes Business-plan features without asking for a card
- +Workflows, webhooks and ticketing let teams act on detractor feedback quickly
- +Students get 50% off and NGOs 15% off through official discount programmes
What to watch out for
- −Free plan allows only 3 active surveys, 10 questions each and one user
- −No monthly billing; paid plans are quarterly or yearly commitments only
- −Additional users cost $49 per user per month on top of the plan
- −Base plan prices did not display on the official pricing page when checked
- −Custom branding and webhooks are held back until the Business tier
- −Trustpilot reviewers repeatedly complain about features locked behind paid add-ons
Best suited for: Indian D2C and consumer brands running NPS and CSAT on mobile-heavy audiences · HR teams that need 360-degree assessments and recurring pulse surveys · Field teams collecting feedback offline at stores, events or rural sites · Companies that must keep survey data in an India data centre
SurveySparrow at a glance
Analysing SurveySparrow — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
SurveySparrow features
Researched from SurveySparrow's official product pages · updated October 2026.
Survey types
- Conversational forms
- NPS with relational and transactional triggers
- 360-degree assessments
- Offline surveys
- Video-background surveys
- Quizzes with auto-scoring
- Payment collection via Stripe
Distribution
- Email, social, web link, QR code and Slack sharing
- Embedded surveys
- Website chatbot surveys
- Multi-language surveys with language dropdown
- Custom domains and branded emails
Analytics
- Shareable executive dashboards
- Real-time reports with filters
- Cross-tabulation via Compare
- Bell curve competency scoring
Automation
- Visual workflows
- APIs and webhooks
- Recurring surveys
- Ticket management for follow-up
AI capabilities
- AI survey generation in the SurveySparrow Go mobile app
SurveySparrow pricing (USD)
SourceEvery edition as published by the vendor · free trial: 14-day free trial with Business-plan features, limited to 50 responses, no credit card; downgrades to Free afterwards. Prices exclude GST unless stated. Full SurveySparrow pricing breakdown
Free
$0
Forever free
- 1 user
- 3 active classic surveys and 1 CX survey
- 10 questions per survey
- 1,000 contacts and 200 emails
Basic
Not shown on pricing page
Quarterly or yearly
- 2,500 responses, 1 user
- 100 active classic surveys
- Display and skip logic, partial responses
- Slack plus 5 integrations, 500 API calls/day
- 24x5 email support
Starter
Not shown on pricing page
Quarterly or yearly
- 15,000 responses, 1 user
- Email embedding and survey translation
- Post-completion redirects
- HubSpot plus 10 integrations
Business
Not shown on pricing page
Quarterly or yearly
- 36,000 responses, 3 users
- Custom branding and advanced question types
- Workflows and webhooks
- Zendesk plus 12 integrations, 24x5 chat support
Enterprise
Custom quote
Contact sales
- Unlimited classic surveys
- CSS customisation and auto-translation to 130+ languages
- Key driver analysis and custom dashboard widgets
- HIPAA compliance, Power BI integration, dedicated CSM
Other pricing options & add-ons
Additional user
$49 /user/month
Additional responses or API calls
Contact sales
Student discount
50% off
NGO discount
15% off
- • Plan amounts load dynamically on the pricing page and were not displayed when checked on 2026-10-17; request a written quote.
- • Billing is quarterly or yearly; yearly billing saves up to 40%.
- • Plans auto-renew; yearly plans have no cancellation fee and cancellation takes effect at the end of the cycle.
- • Cards accepted; cheque, wire and ACH via support@surveysparrow.com. GST treatment is not stated on the pricing page.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Slack
- HubSpot
- Zendesk
- Power BI (Enterprise)
- Stripe
- Google Workspace add-on
Security & compliance
- AES-256 encryption at rest with AWS KMS; TLS in transit
- Continuous replication with daily backups kept for 7 days
- Penetration tests and vulnerability assessments every three months
- MFA required for production access; application logs kept for one year
For Indian businesses
- India (Mumbai) is a selectable AWS data-hosting region; default may be US Virginia if none is chosen.
- Meesho, an Indian e-commerce company, is shown among SurveySparrow customers.
- The pricing page quotes plans and add-on seats in US dollars, not rupees, and does not mention GST invoices.
What reviewers say about SurveySparrow
Scores published on independent review sites — follow the links for the full reviews.
What users say about SurveySparrow
Positives
- +Many reviewers find the survey builder easy to learn
- +Surveys look clean and work well on phones
- +Sharing across email, web and social is frequently praised
- +Reporting and export options get positive mentions
Common complaints
- −Key features sit behind higher tiers or paid add-ons
- −The entry paid tier feels restrictive to several users
- −Some report billing or refund trouble after cancelling
- −Support slow to answer non-upgrade tickets, per a few reviewers
Summarised from public reviews on Trustpilot · checked 2026-10-17.
Trust, compliance & who uses SurveySparrow
100,000+
Customers
149
Countries
2017
In business since
Certifications & compliance
- SOC 2 Type II Source
- ISO/IEC 27001:2022 Source
- GDPR Source
- HIPAA — Listed on security page; included with Enterprise Source
- CSA STAR Level 1 — Self-assessment Source
Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.
Is SurveySparrow the best choice for you?
Best choice if you are…
- Indian D2C and consumer brands running NPS and CSAT on mobile-heavy audiences
- HR teams that need 360-degree assessments and recurring pulse surveys
- Field teams collecting feedback offline at stores, events or rural sites
- Companies that must keep survey data in an India data centre
Look elsewhere if you are…
- Someone who needs one quick free form; Google Forms costs nothing and has no response caps
- Large research teams needing advanced statistical analysis; compare Qualtrics
- Buyers who insist on month-to-month billing
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (7) · updated October 2026
- https://surveysparrow.com/pricing/
- https://surveysparrow.com/features/
- https://surveysparrow.com/legal/security
- https://surveysparrow.com/legal/data-hosting-policy/
- https://surveysparrow.com/about-us/
- https://support.surveysparrow.com/hc/en/articles/4943329564-building-and-sharing-surveys-on-the-move-with-the-surveysparrow-go-app/
- https://www.trustpilot.com/review/surveysparrow.com
SurveySparrow screenshots
Specifications
- Category
- Survey & customer feedback tools
- Vendor
- SurveySparrow
- Headquarters
- Chennai, Tamil Nadu
- Founded
- 2017
- Pricing model
- Freemium
- Starting price
- Free plan · paid plans by quote · Free plan with limits; Basic, Starter and Business bi…
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- Yes
More software like SurveySparrow
Alternatives, the same vendor's other products and India-first picks.
SurveySparrow vs Zoho SurveySurveySparrow vs Google FormsSurveySparrow vs SurveyMonkeySurveySparrow vs Microsoft FormsSurveySparrow vs Zonka Feedback
Compare all SurveySparrow alternatives with pricing →SurveySparrow — frequently asked questions
How much does SurveySparrow cost in India?+
SurveySparrow prices its plans in US dollars, not rupees. The Free plan costs nothing, and Basic, Starter and Business are billed quarterly or yearly, with yearly saving up to 40%. When we checked in October 2026, the plan amounts did not display on the official pricing page, so ask sales for a written quote. Extra users cost $49 per user per month, and Enterprise is quoted individually.
Is there a free plan on SurveySparrow?+
Yes. SurveySparrow has a forever-free plan for one user with three active classic surveys, one CX survey, 10 questions per survey, 1,000 contacts and 200 emails. It is fine for testing a quick feedback form. Any serious NPS or employee survey programme will need Basic or higher, because the free plan has no API access and only a small response allowance.
Does SurveySparrow offer a free trial?+
Yes. SurveySparrow gives a 14-day free trial with Business-plan features and no credit card required. The trial is capped at 50 responses, so treat it as a feature test, not a live rollout. When the trial ends, the account drops to the Free plan unless you buy a paid subscription, and any surveys over the free limits become inactive.
Can SurveySparrow store data in India?+
Yes. SurveySparrow hosts on Amazon Web Services and lets customers choose a primary hosting region. India (Mumbai) is one of seven listed regions, along with USA, Canada, EU, UK, UAE and Australia. If no region is chosen, SurveySparrow may use US Virginia by default, so Indian companies with data-residency needs should select Mumbai at sign-up.
Is SurveySparrow secure and certified?+
SurveySparrow's security page lists SOC 2 Type II, ISO/IEC 27001:2022, GDPR, CCPA, HIPAA, Cyber Essentials and CSA STAR Level 1 self-assessment. Data at rest is encrypted with AES-256 using AWS Key Management Service and protected in transit with TLS. Penetration tests run every quarter, and production access requires multi-factor authentication. Ask for the SOC 2 report under NDA if procurement needs it.
Does SurveySparrow have a mobile app?+
Yes. SurveySparrow Go is available on Google Play and the Apple App Store. You can build surveys from templates or with AI, share them by link or QR code, and watch responses arrive. Its offline mode turns a phone or tablet into a kiosk that stores responses and syncs them when you reconnect. SurveySparrow says offline collection is for paid subscribers.
SurveySparrow vs Google Forms: which should an Indian business use?+
Google Forms is free and has no response caps, so it suits occasional internal forms. SurveySparrow is worth paying for when you need NPS tracking, chat-style mobile surveys, offline kiosks, workflows that create tickets for unhappy customers, or India data residency with SOC 2 and ISO 27001 coverage. For a one-off event registration form, Google Forms is enough.
SurveySparrow vs Qualtrics: how do they compare?+
Qualtrics targets large enterprises that need deep research and statistical tools, usually at a much higher annual contract value. SurveySparrow covers NPS, CSAT, 360 reviews and conversational surveys with simpler self-serve plans and a 14-day trial. Mid-sized Indian companies usually find SurveySparrow easier to set up. Qualtrics fits research-heavy enterprises with dedicated analysts.
How many responses do SurveySparrow plans include?+
SurveySparrow's official pricing table lists 2,500 responses on Basic, 15,000 on Starter and 36,000 on Business, with Enterprise set by contract. The Free plan allows 75 responses per quarter in the table, though the FAQ on the same page says 50 per month. Extra responses are sold through sales, so estimate your yearly survey volume before you pick a tier.
Does SurveySparrow charge GST and accept Indian payment methods?+
SurveySparrow's pricing page does not say anything about GST or GST invoices. It lists card payments with Visa, Mastercard, Amex, Discover and Diners Club, and says cheque, wire transfer and ACH can be arranged by writing to support@surveysparrow.com. Indian buyers who need GST-compliant invoices should confirm the billing entity and tax treatment with sales before buying.
Where is the SurveySparrow login page?+
SurveySparrow's login is at https://app.surveysparrow.com/login, linked from its official website.
How much does SurveySparrow cost?+
SurveySparrow publishes its plans at https://surveysparrow.com/pricing-get-quote/. It offers a free plan. Check that page for current prices, as plans change.
Does SurveySparrow have a free trial?+
Yes. SurveySparrow's official site offers a free trial of 14 days.
What is SurveySparrow?+
SurveySparrow is survey & customer feedback tools by SurveySparrow, an Indian company from Chennai. Conversational surveys and NPS built in Chennai.
How much does SurveySparrow cost?+
SurveySparrow publishes: Free plan · paid plans by quote · Free plan with limits; Basic, Starter and Business bi…. Confirm current plans and taxes on the official pricing page.
Does SurveySparrow offer a free trial or free plan?+
Yes — SurveySparrow offers a free plan you can start with.
Is SurveySparrow made in India?+
Yes. SurveySparrow is built by SurveySparrow, headquartered in Chennai, Tamil Nadu.
Who is SurveySparrow best suited for?+
SurveySparrow suits startup, small business, smb buyers looking for survey & customer feedback tools.
What are the best alternatives to SurveySparrow?+
Popular alternatives in survey & customer feedback tools include Zoho Survey, Google Forms, SurveyMonkey. Use App Advisor's compare tool to see them side by side.
How is SurveySparrow deployed?+
SurveySparrow is available as a cloud (SaaS) product, with web access.
About SurveySparrow
SurveySparrow · Chennai, Tamil Nadu · Founded 2017 · 1 product in our catalogue · Indian company
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