Head to head · SMS & OTP platforms
Gupshup vs Brevo
Pricing, features, India readiness and rating compared. Gupshup rates highest.
| Compare | Gupshup | Brevo |
|---|---|---|
| Category | SMS & OTP platforms | Marketing automation |
| Vendor | Gupshup | Brevo (Sendinblue) |
| Headquarters | Mumbai, Maharashtra | Paris, France |
| Made in India | Yes | No |
| Starting price | Pay as you go | Free plan |
| Free plan | No | Yes |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2004 | 2012 |
| Best for | Small business, SMB, Mid-market | Startup, Small business, SMB |
| App Advisor rating | 4.7 / 5 | 4.6 / 5 |
Gupshup: pros & cons
- +Built in India with GST-ready workflows and local support hours
- +22 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −No permanently free plan
Key features
- DLT header and template management
- Transactional and promotional routes
- OTP APIs with fallback to voice
- RCS business messaging
- Delivery reports and analytics
- Unicode and vernacular support
Brevo: pros & cons
- +Free plan available to evaluate at zero cost
- +14 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
Get an instant demo
See Gupshup live, with an App Advisor discount
Frequently asked questions
Which is better, Gupshup or Brevo?+
Gupshup scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. Brevo has a free plan, which matters if you want to try before paying. The right choice depends on your workflow — request demos of both.
Is Gupshup cheaper than Brevo?+
Gupshup starts at Pay as you go and Brevo at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Gupshup to Brevo?+
Most sms & otp platforms products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.