RecommendedMade in India
Starts at
Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST
Gupshup
by Gupshup · Mumbai, Maharashtra · Since 2004
Conversational messaging across SMS, WhatsApp and RCS.
- Starting price
- $0.001 per message (Gupshup fee)
- Plus WhatsApp message charges billed at actuals
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.7
- transparency & India fit
What is Gupshup?
Gupshup is a Mumbai-founded conversational messaging platform. Its self-serve WhatsApp Business API lets businesses send template and session messages, run Click-to-WhatsApp ad conversations and handle WhatsApp voice calls through APIs.
Self-serve WhatsApp pricing is published in US dollars: Gupshup adds a fixed platform fee of $0.001 per message on top of WhatsApp's own message charges, which are billed at actuals. The page lists no subscription fee, and enterprise pricing is quoted by sales.
What works well
- +Transparent per-message platform fee ($0.001) published on the vendor site
- +Vendor states no subscription fees or volume commitments on self-serve WhatsApp
- +Media messages above 64KB carry no Gupshup fee
- +Click-to-WhatsApp ad conversations free for the first 72 hours
What to watch out for
- −Prices published in USD only, not INR
- −WhatsApp (Meta) message charges are extra and billed at actuals
- −Enterprise and SMS pricing not published; contact sales
- −API-first product; teams wanting a ready inbox may prefer a subscription tool
Best suited for: Developers and ISVs building on the WhatsApp Business API · High-volume senders who want usage-based pricing without a subscription
Gupshup at a glance
Analysing Gupshup — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Gupshup features
Researched from Gupshup's official product pages · updated September 2026.
WhatsApp Business API
- Template and session messaging
- Media messaging
- WhatsApp Business calling (business- and user-initiated)
- Click-to-WhatsApp ads support
Platform
- Official Meta Business Solution Provider
- Coverage in 100+ countries (vendor claim)
- Developer documentation and APIs
- 24/7 global support (vendor claim)
- Free WhatsApp chat widget and QR code generators
Gupshup pricing (USD)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Gupshup pricing breakdown
Self-serve WhatsApp API
$0.001 per message
Usage-based; WhatsApp fees billed at actuals
- Template message (outgoing): $0.0010
- Session message (incoming/outgoing): $0.0010
- Media above 64KB: free
- Voice calls: $0.0001 per second
- No subscription fee or volume commitment (vendor statement)
Enterprise
Contact sales
- Custom pricing for large-volume and multi-channel use
- • WhatsApp service conversations and user-initiated calls are listed as free by WhatsApp
- • Click-to-WhatsApp ad conversations are free for the first 72 hours
- • SMS pricing is not published on a self-serve pricing page; contact sales
- • GST treatment not stated
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Trust, compliance & who uses Gupshup
Customers named by the vendor
100,000+ brands supported and 3,500+ ISV partners (vendor claim)
Is Gupshup the best choice for you?
Best choice if you are…
- Developers and ISVs building on the WhatsApp Business API
- High-volume senders who want usage-based pricing without a subscription
Look elsewhere if you are…
- Non-technical small teams wanting a flat monthly plan with a shared inbox — compare WATI, Interakt or AiSensy
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (3) · updated September 2026
Gupshup screenshots
Gupshup video
Wati vs Gupshup (2026) | Which One is Better?
Specifications
- Category
- SMS & OTP platforms, WhatsApp automation
- Vendor
- Gupshup
- Headquarters
- Mumbai, Maharashtra
- Founded
- 2004
- Pricing model
- Subscription
- Starting price
- Pay as you go
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
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Gupshup — frequently asked questions
What is Gupshup WhatsApp API pricing?+
Gupshup charges a fixed platform fee of $0.001 per template or session message. WhatsApp's own message charges are billed separately at actuals.
Does Gupshup charge a monthly subscription?+
Gupshup's self-serve WhatsApp page says there are no subscription fees or volume commitments. You pay per message.
Does Gupshup publish prices in INR?+
No. The self-serve WhatsApp pricing page lists prices in US dollars only.
What is Gupshup SMS pricing?+
Gupshup does not publish SMS rates on a self-serve pricing page. Contact its sales team for a quote.
How much does WhatsApp calling cost on Gupshup?+
Gupshup's fee for voice calls is $0.0001 per second. WhatsApp's own calling charges apply on top, and user-initiated calls are listed as free.
Are Click-to-WhatsApp ad conversations free?+
Yes. Gupshup's pricing page says conversations started from Meta Click-to-WhatsApp ads are free for the first 72 hours.
Does Gupshup offer a free trial?+
Gupshup's pricing page does not mention a free trial or free credits.
What is Gupshup?+
Gupshup is sms & otp platforms by Gupshup, an Indian company from Mumbai. Conversational messaging across SMS, WhatsApp and RCS.
How much does Gupshup cost?+
Gupshup is a paid product. Check Gupshup's official pricing page for current plans, or request a quote through App Advisor.
Does Gupshup offer a free trial or free plan?+
App Advisor's listing records a free trial for Gupshup. Confirm the current trial terms on Gupshup's official site.
Is Gupshup made in India?+
Yes. Gupshup is built by Gupshup, headquartered in Mumbai, Maharashtra.
Who is Gupshup best suited for?+
Gupshup suits small business, smb, mid-market buyers looking for sms & otp platforms with whatsapp automation.
What are the best alternatives to Gupshup?+
Popular alternatives in sms & otp platforms include MSG91, Exotel, SMSCountry. Use App Advisor's compare tool to see them side by side.
How is Gupshup deployed?+
Gupshup is available as a cloud (SaaS) product, with web access.
Guides that mention Gupshup
Pay-As-You-Go CPaaS India: SMS, OTP, Voice PricesMSG91 and Fast2SMS publish SMS from ₹0.25 to ₹0.11; Plivo voice is ₹0.38/min; Twilio lists USD rates. Exotel and Kaleyra don't publish prices.Best SMS & OTP Gateway in India 2026: Price per SMSCompare the best SMS and OTP gateways in India: MSG91, Fast2SMS, Exotel, 2Factor, Twilio and more, with official per-SMS prices and DLT rules explained.
About Gupshup
Gupshup · Mumbai, Maharashtra · Founded 2004 · 3 products in our catalogue · Indian company
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