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App Advisor

Best crm software for real estate business in India

Generic crm software will technically work for a real estate business. It will also make you fight it every day. Here is what actually matters in this industry, and which products handle it.

What makes a real estate business different

These are the things that break a generic tool. If a vendor cannot answer for them, the demo is not worth booking.

Sales cycles run for months, so lead nurturing matters more than lead capture

Site visits are the key conversion event and need scheduling, reminders and follow-up

Channel partners and brokers need their own attribution and payout tracking

Booking, agreement and registration each carry a separate paperwork trail

Marketing spend is heavy, so cost-per-qualified-lead has to be visible

Your checklist before you buy

Take this list into every demo. Ask the vendor to show you each one working, not describe it.

  • Long-cycle lead nurturing and drip campaigns
  • Site-visit scheduling and follow-up automation
  • Channel-partner and broker management with payouts
  • Booking-to-registration document tracking
  • Campaign-level cost per qualified lead

CRM software worth shortlisting

Ranked by our analysis score, with products the vendor positions for real estate business shown first. Pricing and features are read from each vendor’s own official website.

19.5

Sales CRM with deep customisation and a very large integration ecosystem.

Made in IndiaFree planCloud
  • Targets 5 buyer segments
  • Built in India

Starts at

Free

28.5

Open-source business suite you can start with one free app.

Free planCloudOn-premise
  • 21 years in business
  • Targets 3 buyer segments

Starts at

Free

38.1

Sales execution built for high-volume inside-sales teams.

Made in IndiaFree trialCloud
  • Built in India
  • 15 years in business

Starts at

₹2,500/user/month

47.9

Sales CRM with built-in phone, email and chat.

Made in IndiaFree trialCloud
  • Targets 4 buyer segments
  • Built in India

Starts at

$9/user/month

57.8

Free CRM that scales into a paid sales, marketing and service suite.

Free planCloud
  • Targets 4 buyer segments
  • 20 years in business

Starts at

Free

67.0

WhatsApp shared inbox and no-code chatbots for sales teams.

Made in IndiaFree trialCloud
  • Built in India
  • Targets 2 buyer segments

Starts at

₹2,399/month

76.9

Flat-fee Indian CRM with unlimited users instead of per-seat pricing.

Made in IndiaFree planCloud
  • Built in India
  • Targets 3 buyer segments

Starts at

Free

86.1

Enterprise sales CRM with the deepest customisation and partner ecosystem.

Free trialCloud
  • 27 years in business
  • Targets 2 buyer segments

Starts at

$25/user/month

95.6

CRM for mid-market sales, marketing and service teams.

Made in IndiaCloud
  • Built in India
  • Targets 2 buyer segments

Starts at

On request

CRM software for real estate business — common questions

What should a real estate business look for in crm software?

The non-negotiables are long-cycle lead nurturing and drip campaigns, site-visit scheduling and follow-up automation, channel-partner and broker management with payouts, booking-to-registration document tracking, campaign-level cost per qualified lead. Most vendors in this category cover the basics well; where they differ is whether these industry-specific requirements are built in or bolted on. Ask for a live demo of each one before you sign anything.

How much does crm software cost for a real estate business in India?

Entry plans typically start between ₹300 and ₹1,500 per user per month, and several vendors offer a free tier for very small teams. Published pricing for each product is shown on its page, read from the vendor's own website. Actual pricing is set by the vendor and is often negotiable at volume — App Advisor does not sell software and takes no payment for it.

Do I need industry-specific crm software, or will a general tool do?

Below roughly ten users a good general-purpose tool is usually fine, and cheaper. Above that, the industry-specific requirements start costing real hours every week — at which point a purpose-built product pays for itself. The honest answer depends on your volume, so use our advisor rather than guessing.

Is GST compliance handled?

Every Indian product in our catalogue that claims GST support has that claim recorded from its official site, with the source URL shown. Verify e-invoicing and e-way bill support specifically if your turnover crosses the mandatory thresholds — those are separate features from basic GST invoicing, and vendors are not always clear about the difference.

Other software for real estate business

See the full software guide for real estate businesses