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Finance & Accounting · Payment gateways & UPI

Best Payment Link Software in India (2026)

Not every business selling or collecting payments has a full website checkout - a lot of sales happen over the phone, through WhatsApp, or in person where a card machine isn't practical. Asking a customer to transfer money manually leaves no clean record and often gets delayed or forgotten.

90 products compared50 made in India11 with a free planfrom ₹5/mo

Payment Link Software products

PayU logo

PayU India

4.7App Advisor rating

Payment gateway with EMI, BNPL and enterprise integrations.

RecommendedMade in India

Starts at

Pay as you go

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Razorpay logo

Razorpay

4.7App Advisor rating

Payment gateway, payment links, payouts and business banking for Indian businesses.

RecommendedFeaturedMade in India

Starts at

Pay as you go

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Paytm Payment Gateway logo

Paytm

4.7App Advisor rating

Gateway with Paytm wallet, UPI and card acceptance.

Made in India

Starts at

Pay as you go

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Cashfree Payments logo

Cashfree Payments

4.7App Advisor rating

Payment gateway and payouts with high UPI success rates.

RecommendedMade in India

Starts at

Pay as you go

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Instamojo Payments logo

Instamojo

4.6App Advisor rating

Simple payment gateway and links for micro businesses.

Made in India

Starts at

Pay as you go

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Atom Technologies logo

Atom Technologies (NTT DATA)

4.6App Advisor rating

Payment gateway and bill collection for enterprises.

Made in India

Starts at

Pay as you go

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Easebuzz logo

Easebuzz

4.6App Advisor rating

Payment gateway and collections for education, SMEs and enterprises.

Made in India

Starts at

Pay as you go

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Airpay logo

Airpay Payment Services

4.6App Advisor rating

Omnichannel payments with gateway and POS.

Made in India

Starts at

Pay as you go

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Zaakpay logo

Zaakpay (MobiKwik)

4.6App Advisor rating

Payment gateway from MobiKwik.

Made in India

Starts at

Pay as you go

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BharatPe logo

BharatPe

4.6App Advisor rating

Interoperable UPI QR and merchant loans.

Made in IndiaFree

Starts at

Free

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NPCI UPI logo

NPCI

4.5App Advisor rating

The Unified Payments Interface itself, operated by NPCI.

Made in IndiaFree

Starts at

Free

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Mswipe logo

Mswipe Technologies

4.5App Advisor rating

POS terminals and payment acceptance for merchants.

Made in India

Starts at

Pay as you go

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Paytm Soundbox logo

Paytm

4.5App Advisor rating

Audio payment confirmation device for merchants.

Made in IndiaBest value

Starts at

₹125/mo

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Skydo logo

Skydo

4.5App Advisor rating

International payment collection for Indian exporters with FIRA.

NewMade in India

Starts at

Pay as you go

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PayPal logo

PayPal

4.4App Advisor rating

Cross-border payments for Indian exporters and freelancers.

Starts at

Pay as you go

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Salt by Salt.pe logo

Salt

4.4App Advisor rating

Cross-border payments and virtual accounts for Indian businesses.

NewMade in India

Starts at

Pay as you go

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BRISKPE logo

BriskPe

4.4App Advisor rating

Cross-border payment collection for SMEs and freelancers.

NewMade in India

Starts at

Pay as you go

View
BillDesk logo

IndiaIdeas.com

4.4App Advisor rating

Enterprise payment and bill-pay platform used by banks and utilities.

Made in IndiaEnterprise ready

Starts at

On request

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Worldline India logo

Worldline

4.4App Advisor rating

Payment processing, POS and gateway services.

Made in India

Starts at

On request

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SabPaisa logo

SabPaisa

4.4App Advisor rating

RBI-authorised payment aggregator offering payment gateway, payment links, forms and eNACH.

Made in IndiaFree plan

Starts at

On request

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See all 90 payment gateways & upi products

Payment link software lets a business generate a shareable link for a specific amount, send it over WhatsApp, SMS or email, and get paid through whatever method the customer prefers - card, UPI, wallet - without needing a website or POS terminal. That makes it easy to collect payment for one-off sales, services or invoices while keeping a clear, trackable record of every transaction.

What is payment link software?

It's software that generates a unique, shareable link for a specific payment amount, which a customer can open and pay through their preferred method - card, UPI, net banking, or a wallet - without the business needing a website checkout or physical payment terminal. Links are typically sent via WhatsApp, SMS or email and can be tied to a specific invoice, order or service, so the business gets a clear record of what the payment was for. It's especially useful for service businesses, freelancers and small sellers who take orders over the phone or in person without a formal online store.

Key features to look for

  • Multi-channel link sharing - WhatsApp, SMS and email, since customers prefer different channels
  • Customisable payment amount and description - links tied clearly to what's being paid for
  • Multiple payment method support - card, UPI, net banking, wallets, for maximum customer convenience
  • Link expiry and reusability settings - control whether a link is one-time use or valid for a period
  • Automatic payment confirmation - notifies both business and customer once payment is completed
  • Reconciliation dashboard - tracks paid, pending and expired links in one place
  • Invoice or receipt generation - automatically produces a record once payment is received
  • Bulk link generation - useful for businesses sending many payment requests, like recurring service billing

What Indian businesses should check

Check whether WhatsApp is a supported sharing channel specifically, since it's the channel most customers respond to fastest for informal or service-based transactions. Confirm the fee structure per transaction, since payment link services sometimes carry a percentage fee that adds up for businesses processing many small payments. Ask about settlement timelines to your bank account, since this affects cash flow for small businesses relying heavily on payment links. If your business needs GST-compliant receipts automatically generated after payment, check that this is supported rather than requiring separate invoicing software.

How to choose (and what to ask in a demo)

Ask to generate and send a real payment link during the demo through WhatsApp specifically, since that's likely your primary sharing channel, and check how the confirmation flow works on both ends. Check the fee structure against your typical transaction size, since a flat fee versus a percentage fee matters differently depending on whether you collect small or large amounts. Ask about link management - can you see and follow up on pending or expired links easily, or does tracking require manual checking? Finally, confirm whether the tool integrates with your invoicing or accounting software so payment records don't need separate manual entry.

At a glance

BudgetEntry pricing starts at ₹5/month in this list.

India fit50 of 90 are built in India, with GST and rupee billing handled natively.

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Payment Link Software — frequently asked questions

What is payment link software used for?+

It generates shareable links that let customers pay a specific amount through their preferred method, without needing a website checkout, useful for phone, WhatsApp or in-person sales.

Can payment links be sent through WhatsApp?+

Yes, most payment link tools support sharing via WhatsApp alongside SMS and email, and WhatsApp tends to get the fastest response from Indian customers.

Do payment links expire?+

Many tools let you set an expiry period or make a link one-time use, though this is usually configurable rather than a fixed rule across all providers.

Are there fees for using payment link software?+

Most providers charge a transaction fee, either flat or percentage-based, so compare fee structures against your typical transaction size before choosing a provider.

Is payment link software useful for service businesses without a website?+

Yes, it's particularly useful for freelancers, consultants and service businesses that take orders informally and need a simple, trackable way to collect payment.

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