Amazon Seller Central

by Amazon · Bengaluru, Karnataka · Since 2013

Sell on Amazon India.

E-commerce platforms & website buildersFree plan

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.4; transparency & India fit

What is Amazon Seller Central?

Amazon Seller Central is e-commerce platforms & website builders from Amazon, based in Bengaluru, India and has been building software since 2013. Sell on Amazon India.

E-commerce platforms let you build and run an online store — catalogue, checkout, payments, shipping and marketing — and sync with marketplaces. Global platforms dominate D2C; Indian products compete on price, UPI checkout and WhatsApp commerce.

A free plan is available, with paid plans for growing teams.

What works well

+Free plan available to evaluate at zero cost
+13 years in business — a mature, stable product

What to watch out for

−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Amazon Seller Central

Analysing Amazon Seller Central — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Amazon Seller Central features

Category-standard capabilities plus what Amazon Seller Central adds. Verify depth in a demo.

Storefront themes and mobile checkout
Indian payment gateways and COD
Shipping integrations
Marketplace sync (Amazon, Flipkart, Meesho)
Discounts, coupons and abandoned cart recovery
WhatsApp commerce
Apps and plugins
Analytics and SEO
Free plan to start without a card

Amazon Seller Central pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Amazon Seller Central charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on sellercentral.amazon.in.

Specifications

Category: E-commerce platforms & website builders
Vendor: Amazon
Headquarters: Bengaluru, Karnataka
Founded: 2013
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

Free plan

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Amazon Seller Central — frequently asked questions

What is Amazon Seller Central?+

Amazon Seller Central is e-commerce platforms & website builders by Amazon. Sell on Amazon India.

How much does Amazon Seller Central cost?+

Amazon Seller Central has a free plan. Check the vendor's pricing page for current plans.

Does Amazon Seller Central offer a free trial or free plan?+

Yes — Amazon Seller Central offers a free plan you can start with.

Is Amazon Seller Central made in India?+

No. Amazon Seller Central is developed by Amazon in Bengaluru, India, though it is used by Indian businesses.

Who is Amazon Seller Central best suited for?+

Amazon Seller Central suits startup, small business, smb buyers looking for e-commerce platforms & website builders.

What are the best alternatives to Amazon Seller Central?+

Popular alternatives in e-commerce platforms & website builders include Swiggy Minis, Instamojo Store, Instamojo. Use App Advisor's compare tool to see them side by side.

How is Amazon Seller Central deployed?+

Amazon Seller Central is available as a cloud (SaaS) product, with web access.