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E-commerce platforms & website builders · Alternatives
Amazon Seller Central is an e-commerce platforms & website builders product from Amazon, Bengaluru, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 5 are built in India.
Quick answer
The closest alternatives to Amazon Seller Central are Instamojo Store (Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra), Square Online (Free plan), Magento (Adobe Commerce) (Free plan), Ecwid (Free plan) and Shopware (Free plan). Instamojo Store is the top-ranked option with a free plan.
Indian support and GST
Amazon Seller Central is built in India. 5 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Amazon Seller Central does not list an Android app. 2 alternatives do.
Ranked by how closely each product matches Amazon Seller Central's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Amazon Seller Central (current) | Free plan | Yes | Web | No | 4.4/5 | — |
| 1 |  Instamojo Store | Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra | Yes | Web | Yes | 4.7/5 | |
| 2 |  Square Online | Free plan | Yes | Web | No | 4.6/5 | |
| 3 |  Magento (Adobe Commerce) | Free plan | Yes | Web | No | 4.6/5 | |
| 4 |  Ecwid | Free plan | Yes | Web | No | 4.5/5 | |
| 5 |  Shopware | Free plan | Yes | Web | No | 4.5/5 | |
| 6 |  Mystore ONDC | Free plan | Yes | Web | Yes | 4.5/5 | |
| 7 |  Saleor | Free plan | Yes | Web | No | 4.4/5 | |
| 8 |  Pricefy | Free plan | Yes | Web | No | 4.4/5 | |
| 9 |  WooCommerce | Free | Yes | Web | No | 4.7/5 | |
| 10 |  Payhip | Free plan | Yes | Web | No | 4.3/5 | |
| 11 |  Printful | Free plan | Yes | Web | No | 4.3/5 | |
| 12 |  Printify | Free plan | Yes | Web | No | 4.3/5 | |
| 13 |  PrestaShop | Free | Yes | Web | No | 4.6/5 | |
| 14 |  Big Cartel | Free plan | Yes | Web | No | 4.3/5 | |
| 15 |  Dukaan | Free to start · Paid plan prices not shown publicly; yearly billing up to 60% off | Yes | Web, Android, iOS | Yes | 4.7/5 | |
| 16 |  Sylius | Free plan | Yes | Web | No | 4.3/5 | |
| 17 |  Vendure | Free plan | Yes | Web | No | 4.2/5 | |
| 18 |  Shoopy | Rs 2,499/year · Basic plan, plus 18% GST | Yes | Web, Android, iOS | Yes | 4.7/5 | |
| 19 |  GemPages | Free plan | Yes | Web | No | 4.2/5 | |
| 20 |  Flipkart Seller Hub | Free | Yes | Web | Yes | 4.7/5 |
Instamojo · Bengaluru · E-commerce platforms & website builders · 4.7/5
Online store with payments for Indian SMBs.
Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra
Free plan available
Compared with Amazon Seller Central
Key features
Block · Oakland · E-commerce platforms & website builders · 4.6/5
Online store from Square.
Free plan
Free plan available
Adobe · San Jose · E-commerce platforms & website builders · 4.6/5
Open-source and enterprise e-commerce.
Free plan
Free plan available
Compared with Amazon Seller Central
Lightspeed · Encinitas · E-commerce platforms & website builders · 4.5/5
Add a store to any website.
Free plan
Free plan available
Shopware · Schöppingen · E-commerce platforms & website builders · 4.5/5
Open-source commerce.
Free plan
Free plan available
Compared with Amazon Seller Central
Mystore (Infibeam) · Ahmedabad · E-commerce platforms & website builders · 4.5/5
ONDC-enabled marketplace for sellers.
Free plan
Free plan available
Compared with Amazon Seller Central
Saleor · Wrocław · E-commerce platforms & website builders · 4.4/5
Headless GraphQL commerce.
Free plan
Free plan available
Pricefy · London · E-commerce platforms & website builders · 4.4/5
Competitor price monitoring and dynamic repricing software with product feed management.
Free plan
Free plan available
Automattic · San Francisco · E-commerce platforms & website builders · 4.7/5
Open-source e-commerce plugin for WordPress.
Free
Free plan available
Compared with Amazon Seller Central
Key features
Payhip · London · E-commerce platforms & website builders · 4.3/5
Ecommerce platform for selling digital downloads, online courses, memberships and physical products.
Free plan
Free plan available
The closest matches to Amazon Seller Central on App Advisor are Instamojo Store (Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra), Square Online (Free plan), Magento (Adobe Commerce) (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Amazon Seller Central, then by rating. The best choice depends on your team size and budget.
Yes. 20 of the 20 alternatives listed have a free plan or are free: Instamojo Store (Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra), Square Online (Free plan), Magento (Adobe Commerce) (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Yes. 5 alternatives are built in India, including Instamojo Store (Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra), Mystore ONDC (Free plan), Dukaan (Free to start · Paid plan prices not shown publicly; yearly billing up to 60% off). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Instamojo Store is the closest match to Amazon Seller Central in our catalogue. Key differences: Built in India (Bengaluru). Compare them side by side before you book a demo.
Every product listed sits in e-commerce platforms & website builders or a category Amazon Seller Central also covers, and Amazon's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
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