1. Instamojo Store
Instamojo · Bengaluru · E-commerce platforms & website builders · 4.7/5
Online store with payments for Indian SMBs.
Free plan
Free plan available
Compared with Amazon Seller Central
- Built in India (Bengaluru)
E-commerce platforms & website builders · Alternatives
Best Amazon Seller Central alternatives in India (2026)
Amazon Seller Central is an e-commerce platforms & website builders product from Amazon, Bengaluru, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 19 have a free plan, 10 are built in India.
Quick answer
The closest alternatives to Amazon Seller Central are Instamojo Store (Free plan), Square Online (Free plan), Magento (Adobe Commerce) (Free plan), Ecwid (Free plan) and Shopware (Free plan). Instamojo Store is the top-ranked option with a free plan. Published prices in this list start at ₹3,500/month.
Why businesses look for a Amazon Seller Central alternative
Indian support and GST
Amazon Seller Central is built in India. 10 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Amazon Seller Central does not list an Android app. 2 alternatives do.
Amazon Seller Central alternatives compared
Ranked by how closely each product matches Amazon Seller Central's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Amazon Seller Central (current) | Free plan | Yes | Web | No | 4.4/5 | — |
| 1 | Instamojo Store | Free plan | Yes | Web | Yes | 4.7/5 | |
| 2 |  Square Online | Free plan | Yes | Web | No | 4.6/5 | |
| 3 |  Magento (Adobe Commerce) | Free plan | Yes | Web | No | 4.6/5 | |
| 4 |  Ecwid | Free plan | Yes | Web | No | 4.5/5 | |
| 5 |  Shopware | Free plan | Yes | Web | No | 4.5/5 | |
| 6 |  Mystore ONDC | Free plan | Yes | Web | Yes | 4.5/5 | |
| 7 |  Saleor | Free plan | Yes | Web | No | 4.4/5 | |
| 8 |  Swiggy Minis | Free | Yes | Web | Yes | 4.8/5 | |
| 9 |  WooCommerce | Free | Yes | Web | No | 4.7/5 | |
| 10 |  PrestaShop | Free | Yes | Web | No | 4.6/5 | |
| 11 |  Big Cartel | Free plan | Yes | Web | No | 4.3/5 | |
| 12 |  Dukaan | Free plan | Yes | Web, Android, iOS | Yes | 4.7/5 | |
| 13 |  Shoopy | Free plan | Yes | Web, Android, iOS | Yes | 4.7/5 | |
| 14 |  Flipkart Seller Hub | Free | Yes | Web | Yes | 4.7/5 | |
| 15 |  ONDC | Free | Yes | Web | Yes | 4.6/5 | |
| 16 |  Meesho Supplier Panel | Free | Yes | Web | Yes | 4.6/5 | |
| 17 |  Snapdeal Seller | Free | Yes | Web | Yes | 4.6/5 | |
| 18 |  Medusa | Free | Yes | Web | No | 4.4/5 | |
| 19 |  StoreHippo | ₹3,500/mo | No | Web | Yes | 4.6/5 | |
| 20 |  Walmart Marketplace | Free | Yes | Web | No | 4.4/5 |
Top 10 Amazon Seller Central alternatives in detail
2. Square Online
Block · Oakland · E-commerce platforms & website builders · 4.6/5
Online store from Square.
Free plan
Free plan available
3. Magento (Adobe Commerce)
Adobe · San Jose · E-commerce platforms & website builders · 4.6/5
Open-source and enterprise e-commerce.
Free plan
Free plan available
Compared with Amazon Seller Central
- Open source
4. Ecwid
Lightspeed · Encinitas · E-commerce platforms & website builders · 4.5/5
Add a store to any website.
Free plan
Free plan available
5. Shopware
Shopware · Schöppingen · E-commerce platforms & website builders · 4.5/5
Open-source commerce.
Free plan
Free plan available
Compared with Amazon Seller Central
- Open source
6. Mystore ONDC
Mystore (Infibeam) · Ahmedabad · E-commerce platforms & website builders · 4.5/5
ONDC-enabled marketplace for sellers.
Free plan
Free plan available
Compared with Amazon Seller Central
- Built in India (Ahmedabad)
7. Saleor
Saleor · Wrocław · E-commerce platforms & website builders · 4.4/5
Headless GraphQL commerce.
Free plan
Free plan available
8. Swiggy Minis
Swiggy · Bengaluru · E-commerce platforms & website builders · 4.8/5
Storefront for small brands on Swiggy.
Free
Free plan available
Compared with Amazon Seller Central
- Built in India (Bengaluru)
9. WooCommerce
Automattic · San Francisco · E-commerce platforms & website builders · 4.7/5
Open-source e-commerce plugin for WordPress.
Free
Free plan available
Compared with Amazon Seller Central
- Open source
Key features
- Product and order management
- Runs on WordPress
- Extension marketplace
- WooPayments (38 countries)
- Stripe, PayPal, Square, Braintree, Mollie, Authorize.net
10. PrestaShop
PrestaShop · Paris · E-commerce platforms & website builders · 4.6/5
Open-source e-commerce.
Free
Free plan available
Compared with Amazon Seller Central
- Open source
Amazon Seller Central alternatives by what you need
Lowest published price
Free Amazon Seller Central alternatives
Indian alternatives to Amazon Seller Central
How to choose a Amazon Seller Central alternative
- Add up platform fee, transaction fee, apps and theme costs — the platform subscription is often the smallest line.
- Check COD, UPI and EMI support in checkout; they drive Indian conversion.
- If you sell mostly on marketplaces, a multichannel order tool may matter more than the storefront.
Amazon Seller Central alternatives — FAQs
What is the best alternative to Amazon Seller Central in 2026?+
The closest matches to Amazon Seller Central on App Advisor are Instamojo Store (Free plan), Square Online (Free plan), Magento (Adobe Commerce) (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Amazon Seller Central, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Amazon Seller Central?+
Yes. 19 of the 20 alternatives listed have a free plan or are free: Instamojo Store (Free plan), Square Online (Free plan), Magento (Adobe Commerce) (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Amazon Seller Central?+
Among alternatives that publish a price, StoreHippo starts lowest at ₹3,500/mo. Instamojo Store also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Amazon Seller Central?+
Yes. 10 alternatives are built in India, including Instamojo Store (Free plan), Mystore ONDC (Free plan), Swiggy Minis (Free). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Amazon Seller Central vs Instamojo Store: which is better?+
Instamojo Store is the closest match to Amazon Seller Central in our catalogue. Key differences: Built in India (Bengaluru). Compare them side by side before you book a demo.
How were these Amazon Seller Central alternatives chosen?+
Every product listed sits in e-commerce platforms & website builders or a category Amazon Seller Central also covers, and Amazon's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
Instamojo Store alternativesSquare Online alternativesMagento (Adobe Commerce) alternativesEcwid alternativesShopware alternativesMystore ONDC alternativesSaleor alternativesSwiggy Minis alternativesWooCommerce alternativesPrestaShop alternativesBig Cartel alternativesDukaan alternativesAll e-commerce platforms & website builders alternativesBrowse all alternatives