1. Mystore ONDC
Mystore (Infibeam) · Ahmedabad · E-commerce platforms & website builders · 4.5/5
ONDC-enabled marketplace for sellers.
Free plan
Free plan available
E-commerce platforms & website builders · Alternatives
Best Instamojo Store alternatives in India (2027)
Instamojo Store is an e-commerce platforms & website builders product from Instamojo, Bengaluru, priced at Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 19 have a free plan, 8 are built in India.
Quick answer
The closest alternatives to Instamojo Store are Mystore ONDC (Free plan), Square Online (Free plan), Magento (Adobe Commerce) (Free plan), Ecwid (Free plan) and Shopware (Free plan). Mystore ONDC is the top-ranked option with a free plan. Published prices in this list start at ₹3,500/month.
Why businesses look for a Instamojo Store alternative
A mobile app
Instamojo Store does not list an Android app. 2 alternatives do.
Reported limitation
Lite and Starter charge 5% + ₹3 per physical order, plus 18% GST on that fee
Reported limitation
Digital goods carry an even higher 10% + ₹3 fee on lower plans
Reported limitation
Coupons, SEO options and the WhatsApp widget are locked to the Growth plan
Instamojo Store alternatives compared
Ranked by how closely each product matches Instamojo Store's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Instamojo Store (current) | Free · paid from ₹6,999/yr · Lite ₹0/yr with 5% + ₹3 per order; GST extra | Yes | Web | Yes | 4.7/5 | — |
| 1 | Mystore ONDC | Free plan | Yes | Web | Yes | 4.5/5 | |
| 2 |  Square Online | Free plan | Yes | Web | No | 4.6/5 | |
| 3 |  Magento (Adobe Commerce) | Free plan | Yes | Web | No | 4.6/5 | |
| 4 |  Ecwid | Free plan | Yes | Web | No | 4.5/5 | |
| 5 |  Shopware | Free plan | Yes | Web | No | 4.5/5 | |
| 6 |  Dukaan | Free to start · Paid plan prices not shown publicly; yearly billing up to 60% off | Yes | Web, Android, iOS | Yes | 4.7/5 | vs Instamojo Store |
| 7 |  Saleor | Free plan | Yes | Web | No | 4.4/5 | |
| 8 |  Shoopy | Rs 2,499/year · Basic plan, plus 18% GST | Yes | Web, Android, iOS | Yes | 4.7/5 | vs Instamojo Store |
| 9 |  Flipkart Seller Hub | Free | Yes | Web | Yes | 4.7/5 | vs Instamojo Store |
| 10 |  ONDC | Free | Yes | Web | Yes | 4.6/5 | |
| 11 |  Amazon Seller Central | Free plan | Yes | Web | No | 4.4/5 | |
| 12 |  Meesho Supplier Panel | Free | Yes | Web | Yes | 4.6/5 | |
| 13 |  Snapdeal Seller | Free | Yes | Web | Yes | 4.6/5 | |
| 14 |  Pricefy | Free plan | Yes | Web | No | 4.4/5 | |
| 15 |  WooCommerce | Free | Yes | Web | No | 4.7/5 | |
| 16 |  StoreHippo | Rs 15,000/month · Business plan, excluding GST, plus 1% per order | No | Web | Yes | 4.6/5 | |
| 17 |  Payhip | Free plan | Yes | Web | No | 4.3/5 | |
| 18 |  Printful | Free plan | Yes | Web | No | 4.3/5 | |
| 19 |  Printify | Free plan | Yes | Web | No | 4.3/5 | |
| 20 |  PrestaShop | Free | Yes | Web | No | 4.6/5 |
Top 10 Instamojo Store alternatives in detail
2. Square Online
Block · Oakland · E-commerce platforms & website builders · 4.6/5
Online store from Square.
Free plan
Free plan available
3. Magento (Adobe Commerce)
Adobe · San Jose · E-commerce platforms & website builders · 4.6/5
Open-source and enterprise e-commerce.
Free plan
Free plan available
Compared with Instamojo Store
- Open source
4. Ecwid
Lightspeed · Encinitas · E-commerce platforms & website builders · 4.5/5
Add a store to any website.
Free plan
Free plan available
5. Shopware
Shopware · Schöppingen · E-commerce platforms & website builders · 4.5/5
Open-source commerce.
Free plan
Free plan available
Compared with Instamojo Store
- Open source
6. Dukaan
Dukaan · Bengaluru · E-commerce platforms & website builders · 4.7/5
Mobile-first online store builder for Indian sellers.
Free to start · Paid plan prices not shown publicly; yearly billing up to 60% off
Free plan available
Compared with Instamojo Store
- Also available on Android, iOS
Key features
- Online store builder
- Themes
- Plugins
- Custom domain support (per FAQ)
- Inventory management
7. Saleor
Saleor · Wrocław · E-commerce platforms & website builders · 4.4/5
Headless GraphQL commerce.
Free plan
Free plan available
8. Shoopy
Shoopy · Bengaluru · E-commerce platforms & website builders · 4.7/5
Online store and billing app for small businesses.
Rs 2,499/year · Basic plan, plus 18% GST
Free plan available
Compared with Instamojo Store
- Also available on Android, iOS
Key features
- GST bills at the counter with stock updated per sale
- HSN codes, tax breakdown, GSTIN and e-way bill fields
- Invoices, estimates and purchase orders
- A4, A5 and thermal print formats
- Storefront on your own domain with themes
9. Flipkart Seller Hub
Flipkart · Bengaluru · E-commerce platforms & website builders · 4.7/5
Sell on Flipkart.
Free
Free plan available
Key features
- Online seller registration
- GSTIN and bank account details capture
- Account approval typically within 24–48 hours
- Product listing management
- Order and shipment management
10. ONDC
ONDC · New Delhi · E-commerce platforms & website builders · 4.6/5
Open network for digital commerce.
Free
Free plan available
Instamojo Store alternatives by what you need
Lowest published price
Free Instamojo Store alternatives
How to choose a Instamojo Store alternative
- Add up platform fee, transaction fee, apps and theme costs — the platform subscription is often the smallest line.
- Check COD, UPI and EMI support in checkout; they drive Indian conversion.
- If you sell mostly on marketplaces, a multichannel order tool may matter more than the storefront.
Instamojo Store alternatives — FAQs
What is the best alternative to Instamojo Store in 2027?+
The closest matches to Instamojo Store on App Advisor are Mystore ONDC (Free plan), Square Online (Free plan), Magento (Adobe Commerce) (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Instamojo Store, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Instamojo Store?+
Yes. 19 of the 20 alternatives listed have a free plan or are free: Mystore ONDC (Free plan), Square Online (Free plan), Magento (Adobe Commerce) (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Instamojo Store?+
Among alternatives that publish a price, StoreHippo starts lowest at Rs 15,000/month · Business plan, excluding GST, plus 1% per order. Mystore ONDC also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Instamojo Store?+
Yes. 8 alternatives are built in India, including Mystore ONDC (Free plan), Dukaan (Free to start · Paid plan prices not shown publicly; yearly billing up to 60% off), Shoopy (Rs 2,499/year · Basic plan, plus 18% GST). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Instamojo Store vs Mystore ONDC: which is better?+
Mystore ONDC is the closest match to Instamojo Store in our catalogue. Compare them side by side before you book a demo.
How were these Instamojo Store alternatives chosen?+
Every product listed sits in e-commerce platforms & website builders or a category Instamojo Store also covers, and Instamojo's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
Mystore ONDC alternativesSquare Online alternativesMagento (Adobe Commerce) alternativesEcwid alternativesShopware alternativesDukaan alternativesSaleor alternativesShoopy alternativesFlipkart Seller Hub alternativesONDC alternativesAmazon Seller Central alternativesMeesho Supplier Panel alternativesAll e-commerce platforms & website builders alternativesBrowse all alternatives