Mailchimp

by Intuit Mailchimp · Atlanta, United States · Since 2001

Email marketing and automation for small businesses.

Marketing automation Workflow automation & integration Email marketing softwareFree plan

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.6; transparency & India fit

What is Mailchimp?

Mailchimp is marketing automation from Intuit Mailchimp, based in Atlanta, United States and has been building software since 2001. Email marketing and automation for small businesses.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

A free plan is available, with paid plans for growing teams. Beyond marketing automation, Mailchimp also covers workflow automation & integration, email marketing software.

What works well

+Free plan available to evaluate at zero cost
+25 years in business — a mature, stable product
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Mailchimp

Analysing Mailchimp — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Mailchimp features

Category-standard capabilities plus what Mailchimp adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management
Free plan to start without a card

Mailchimp pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Mailchimp charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on mailchimp.com.

Mailchimp screenshots

Specifications

Category: Marketing automation, Workflow automation & integration, Email marketing software
Vendor: Intuit Mailchimp
Headquarters: Atlanta, United States
Founded: 2001
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

Free plan

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Mailchimp — frequently asked questions

What is Mailchimp?+

Mailchimp is marketing automation by Intuit Mailchimp. Email marketing and automation for small businesses.

How much does Mailchimp cost?+

Mailchimp has a free plan. Check the vendor's pricing page for current plans.

Does Mailchimp offer a free trial or free plan?+

Yes — Mailchimp offers a free plan you can start with.

Is Mailchimp made in India?+

No. Mailchimp is developed by Intuit Mailchimp in Atlanta, United States, though it is used by Indian businesses.

Who is Mailchimp best suited for?+

Mailchimp suits startup, small business, smb buyers looking for marketing automation with workflow automation & integration and email marketing software.

What are the best alternatives to Mailchimp?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Mailchimp deployed?+

Mailchimp is available as a cloud (SaaS) product, with web access.