Made in India
Starts at
Pay as you go
Route Mobile
by Route Mobile · Mumbai, Maharashtra · Since 2004
Omnichannel CPaaS with SMS, WhatsApp and RCS.
- Starting price
- Custom quote
- per-message pricing by volume and channel
- Free trial / plan
- Not advertised
- Deployment
- Cloud
- Web, Android & iOS
- App Advisor rating
- 4.5
- transparency & India fit
What is Route Mobile?
Route Mobile is a Mumbai-headquartered CPaaS company founded in 2004 and listed on the BSE (543228) and NSE (ROUTE). Since May 2024 it has been majority-owned by Belgium's Proximus Group, which also owns BICS and Telesign, and in December 2024 Gautam Badalia took over as CEO while founder Rajdipkumar Gupta became Managing Director. This is not a self-serve bulk SMS panel for a local shop. It is carrier-grade messaging infrastructure used by banks, e-commerce firms, travel aggregators and social platforms, with 280+ direct operator connections and reach to 900+ networks.
The scale numbers are real and published: 106.8 billion billable transactions in FY22-23, around 8.9 billion a month, 3,000+ active billable clients, 19 data centres and 6 SMSCs, with 720+ employees across 20+ offices. Channels cover A2P SMS with short codes, OTP and number lookup, plus WhatsApp (Route Mobile is a verified Meta Business Partner), RCS, Viber, Google Business Messages, Instagram, Messenger and Telegram. Voice runs through VoicEX and a CCaaS product, email through the acquired SendClean platform, and identity through Truecaller verified business identity, Verified Calls and Brandi5. For telecom operators it sells SMS firewall and analytics products from its 365squared acquisition.
The weak side for a smaller Indian business is buying friction. Route Mobile publishes no rate card for SMS, WhatsApp or RCS; even its own RCS FAQ says costs depend on volume and asks you to contact sales. There is no stated free trial or sign-up-and-send credit. You will still need your own DLT entity, header and template registrations for India SMS, as with any provider. Expect a sales conversation, a contract and a minimum commitment conversation rather than a card payment.
Our advice: shortlist Route Mobile if you send lakhs of OTPs or transactional alerts a month, need international delivery on direct routes, or want SMS, WhatsApp and RCS fallback from one contracted vendor with CRM connectors for Salesforce, Zoho, HubSpot, Freshworks or LeadSquared. A D2C brand sending a few thousand WhatsApp campaign messages a month will usually get faster onboarding and transparent pricing from a self-serve WhatsApp tool, and can revisit Route Mobile once volumes justify negotiated rates.
What works well
- +Direct connections to 280+ operators and reach to 900+ networks help OTP delivery
- +Single contract covers SMS, WhatsApp, RCS, Viber, voice and email channels
- +Verified Meta Business Partner status for WhatsApp Business Platform onboarding
- +Listed company with public financial disclosures, now backed by Proximus Group
- +RCS messages can fall back to SMS automatically when a handset lacks RCS
- +Truecaller verified business identity and Verified Calls help reduce spoofing complaints
- +Ready connectors for Salesforce, Zoho, HubSpot, Freshworks, LeadSquared and MoEngage
What to watch out for
- −No public price list for SMS, WhatsApp or RCS; every rate needs a sales quote
- −No published free trial or starter credits for testing before signing a contract
- −Built for high-volume enterprises, so small senders may find onboarding slow
- −Product range is very wide, which makes it harder to know which plan you need
- −No independent review rating we could verify on G2 or app stores
Best suited for: Banks, fintechs and insurers sending high volumes of OTP and transactional SMS · E-commerce and travel companies wanting SMS, WhatsApp and RCS from one vendor · Enterprises needing international A2P delivery over direct operator routes · Telecom operators looking for SMS firewall, hub and analytics products
Route Mobile at a glance
Analysing Route Mobile — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Route Mobile features
Researched from Route Mobile's official product pages · updated October 2026.
Messaging
- A2P SMS
- 2-way messaging
- Short codes
- OTP delivery
- Mail2SMS
- Number lookup
Enhanced business messaging
- WhatsApp Business Platform
- RCS Business Messaging with SMS fallback
- Viber
- Google Business Messages
- Facebook Messenger, Instagram and Telegram
Identity and verification
- Brandi5
- Verified Messages
- Verified Calls
- Truecaller verified business identity
Voice, email and omnichannel
- VoicEX cloud telephony
- CCaaS contact centre
- Email via SendClean
- OCEAN omnichannel platform
- OmniCent payments
Telecom operator products
- Route Shield SMS firewall
- Route Hub
- SMSC as a Solution
- 365 ECM, Detect and Analytics
Route Mobile pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Route Mobile pricing breakdown
Enterprise messaging
Quote on request
per message or conversation
- A2P SMS, OTP, short codes and number lookup
- WhatsApp, RCS, Viber and other chat channels
- Pricing depends on volume, route and destination
- • Route Mobile publishes no rate card; its RCS FAQ says costs vary by provider, volume and requirements and asks buyers to contact sales
- • WhatsApp conversation fees charged by Meta are separate from the platform fee
- • GST treatment is not stated publicly; Indian B2B services normally attract 18% GST
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Salesforce
- Zoho
- HubSpot
- Zendesk Sell
- Freshworks
- LeadSquared
- WebEngage
- MoEngage
Security & compliance
- Infrastructure certified to ISO 27001 for information security
- Truecaller verified business identity and Verified Calls
- Route Shield SMS firewall for operators
For Indian businesses
- Headquartered in Mumbai and listed on BSE (543228) and NSE (ROUTE)
- India A2P SMS through any provider requires DLT registration of entity, headers and templates under TRAI rules
- Member of Indian industry bodies including IAMAI, CII and the Bombay Chamber
- Connectors exist for Indian-built CRMs and marketing tools such as Zoho, Freshworks, LeadSquared, WebEngage and MoEngage
Trust, compliance & who uses Route Mobile
3,000+ active billable clients
Customers
20+ offices worldwide
Countries
2004
In business since
Certifications & compliance
- ISO 27001 — Stated for Route Mobile's infrastructure Source
Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.
Route Mobile timeline — releases & milestones
Is Route Mobile the best choice for you?
Best choice if you are…
- Banks, fintechs and insurers sending high volumes of OTP and transactional SMS
- E-commerce and travel companies wanting SMS, WhatsApp and RCS from one vendor
- Enterprises needing international A2P delivery over direct operator routes
- Telecom operators looking for SMS firewall, hub and analytics products
Look elsewhere if you are…
- Small businesses wanting a self-serve panel with prepaid rupee packs
- Teams that need published per-message prices before talking to sales
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (5) · updated October 2026
- https://www.routemobile.com/
- https://routemobile.com/company-profile/
- https://www.routemobile.com/rcs-business-messaging/
- https://routemobile.com/press-release/route-mobile-re-designates-mr-rajdipkumar-gupta-as-managing-director-and-appoints-gautam-badalia-as-chief-executive-officer/
- https://www.proximus.com/news/2024/20240508-proximus-set-to-become-a-world-leading-player-in-digital-communications.html
Route Mobile screenshots
Specifications
- Category
- SMS & OTP platforms, WhatsApp automation
- Vendor
- Route Mobile
- Headquarters
- Mumbai, Maharashtra
- Founded
- 2004
- Pricing model
- Quote-based
- Starting price
- Custom quote · per-message pricing by volume and channel
- Deployment
- Cloud
- Platforms
- Web, Android, iOS
- Best for
- Mid-market, Enterprise
- Made in India
- Yes
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Route Mobile — frequently asked questions
How much does Route Mobile charge for SMS in India?+
Route Mobile does not publish an SMS rate card. Per-message prices for transactional, OTP and promotional SMS are quoted by its sales team based on monthly volume, route and destination. Expect GST at 18% on top of any India invoice. Ask for a written quote that separates DLT-registered domestic rates from international routes, since the gap between them is large.
Does Route Mobile offer a free trial?+
Route Mobile does not advertise a free trial or free starter credits on its website. Access starts with a sales enquiry, after which accounts are set up under a commercial agreement. If you need to test delivery speed for OTPs, ask the Route Mobile sales team for a test allocation before signing, and compare it against your current provider on the same templates.
Is Route Mobile a Meta partner for WhatsApp Business API?+
Yes. Route Mobile describes itself as a verified Meta Business Partner and offers access to the WhatsApp Business Platform alongside RCS, Viber, Instagram, Messenger and Telegram messaging. WhatsApp conversation charges from Meta apply in addition to Route Mobile's platform fees, and pricing is quoted rather than published, so confirm both components in writing.
Who owns Route Mobile now?+
Route Mobile is majority-owned by Belgium's Proximus Group, which completed its acquisition on 8 May 2024 through its subsidiary Proximus Opal. Route Mobile remains listed on the BSE and NSE and headquartered in Mumbai. In December 2024 Gautam Badalia became CEO and founder Rajdipkumar Gupta was re-designated as Managing Director.
Route Mobile vs Gupshup or Kaleyra: which should I pick?+
Route Mobile is strongest when you need very high-volume SMS and OTP delivery over direct operator routes, plus WhatsApp and RCS from one contract. Gupshup is better known for conversational WhatsApp bots, while Kaleyra competes on enterprise SMS and voice. None publishes a full rate card, so run a delivery-rate test on your own OTP templates before choosing.
Does Route Mobile support RCS messaging in India?+
Route Mobile offers RCS Business Messaging with branded sender profiles, images, carousels, suggested replies and action buttons, plus automatic fallback to SMS when the recipient's phone does not support RCS. Availability depends on operator support in each country. Pricing for RCS is quoted based on volume, according to Route Mobile's own RCS FAQ page.
Which CRMs does Route Mobile integrate with?+
Route Mobile lists partner integrations with Salesforce, Zoho, HubSpot, Zendesk Sell, Freshworks, LeadSquared, WebEngage and MoEngage. This lets sales and marketing teams trigger SMS or WhatsApp messages from their existing CRM workflows. For custom applications, Route Mobile provides APIs across messaging, voice, email and verification channels.
Is Route Mobile secure and compliant?+
Route Mobile states that its infrastructure is ISO 27001 certified for information security. It also provides Truecaller verified business identity and Verified Calls to cut spoofing, and sells the Route Shield SMS firewall to operators. As a listed company it files regular disclosures with the BSE and NSE, which helps procurement and vendor-risk reviews.
How big is Route Mobile?+
Route Mobile reports 106.8 billion billable transactions in FY22-23, about 8.9 billion transactions a month, and over 3,000 active billable clients. It runs 19 data centres and 6 SMSCs, has 280+ direct operator connections and reach to 900+ networks, and employs 720+ people across more than 20 offices worldwide.
How long does Route Mobile onboarding take?+
Route Mobile does not publish an onboarding timeline. In practice, India SMS go-live depends mostly on your DLT registrations for entity, sender headers and templates, which you must complete regardless of provider. WhatsApp onboarding depends on Meta business verification. Plan for a sales and contracting step before technical integration through Route Mobile's APIs or CRM connectors.
What is Route Mobile?+
Route Mobile is sms & otp platforms by Route Mobile, an Indian company from Mumbai. Omnichannel CPaaS with SMS, WhatsApp and RCS.
How much does Route Mobile cost?+
Route Mobile publishes: Custom quote · per-message pricing by volume and channel. Confirm current plans and taxes on the official pricing page.
Does Route Mobile offer a free trial or free plan?+
Route Mobile does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is Route Mobile made in India?+
Yes. Route Mobile is built by Route Mobile, headquartered in Mumbai, Maharashtra.
Who is Route Mobile best suited for?+
Route Mobile suits mid-market, enterprise buyers looking for sms & otp platforms with whatsapp automation.
What are the best alternatives to Route Mobile?+
Popular alternatives in sms & otp platforms include Gupshup, MSG91, Exotel. Use App Advisor's compare tool to see them side by side.
How is Route Mobile deployed?+
Route Mobile is available as a cloud (SaaS) product, with web, Android and iOS apps.
Guides that mention Route Mobile
RCS Business Messaging in India (2027 Guide)RCS business messaging in India: how it works, DLT rules, verified INR rates for SMS and WhatsApp, and which RCS API providers to shortlist for 2027.WhatsApp Business API Providers in India (2026 Guide)Official WhatsApp Business API vs bulk senders, how API pricing works, a choosing checklist and 24 Made-in-India WhatsApp API providers compared.
About Route Mobile
Route Mobile · Mumbai, Maharashtra · Founded 2004 · 1 product in our catalogue · Indian company
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