Made in India
Starts at
Pay as you go
SMSGatewayHub
by SMSGatewayHub · Mumbai, Maharashtra · Since 2010
Bulk SMS and OTP gateway.
SMS & OTP platformsMade in India
- Starting price
- Rs 0.165 / SMS
- Bulk SMS at best volume slab, excl. 18% GST
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.6
- transparency & India fit
What is SMSGatewayHub?
SMSGatewayHub is a prepaid messaging gateway run by SMSGATEWAYHUB Technologies Pvt Ltd from Indore, Madhya Pradesh. It started as a bulk SMS and OTP provider and now sells WhatsApp Business API, RCS, voice OBD calls, missed call numbers, cloud IVR and bulk email from the same INR wallet. The typical buyer is an Indian startup, D2C store, coaching institute, clinic or software agency that needs DLT-compliant transactional SMS and login OTPs without signing an annual contract.
The strongest part of the offer is the developer side. The SMS API supports HTTP GET, JSON and XML POST as well as SMPP, sends live delivery-report callbacks, and the company publishes free MIT-licensed SDKs for Node.js, Python, PHP, Java, .NET, Go and Ruby. A WooCommerce plugin, an Excel plugin and a white-label reseller panel are also available. OTP traffic runs on a separate transactional route that reaches DND numbers around the clock, and the account can fall back to voice, WhatsApp or missed-call verification when an SMS is slow.
Pricing is pay-as-you-go. The pricing page lists bulk SMS from Rs 0.165 and OTP SMS from Rs 0.185 per message at the best volume slab, voice calls from Rs 0.14, email from Rs 0.07 and WhatsApp API from Rs 999 a month plus Meta's conversation charges. All rates exclude 18% GST, which is added at recharge, and a GST invoice comes with every top-up. You are charged only for delivered messages and there is no setup fee. The catch is that the slab thresholds themselves are not published, so a small sender should ask for a written rate card before recharging, because the headline rate applies only at high volume.
Independent feedback is thin. Its Trustpilot page had only 16 reviews when we checked, split between praise for DLT help and fast support and a handful of 2023 complaints about unannounced outages and reseller balances being reset. For OTP-critical apps, test delivery speed on Jio, Airtel and Vi with the 1,000 free trial credits, and keep a second provider such as MSG91 or Fast2SMS configured as a backup.
What works well
- +Published starting rates of Rs 0.165 per bulk SMS and Rs 0.185 per OTP SMS, with DLT scrubbing charges already included
- +Charges only for delivered messages, with no setup fee and no monthly minimum on SMS
- +Free MIT-licensed SDKs in seven languages plus HTTP and SMPP access for high-throughput senders
- +OTP route with voice, WhatsApp and missed-call fallback from the same account and API key
- +DLT team helps register Principal Entity, sender IDs and templates, which saves first-time senders days
- +1,000 free SMS credits on the OTP trial to test real delivery before paying
- +Phone and WhatsApp support listed as 24x7 on all days, with a separate DLT support line
What to watch out for
- −Volume slab thresholds are not published, so the lowest headline rate may not apply to small senders
- −Only 16 Trustpilot reviews at our check, so there is little independent evidence on reliability
- −Older Trustpilot complaints mention outages without notice and reseller balances being reset to zero
- −WhatsApp plan names and per-plan features are on a separate page, making the total WhatsApp cost hard to compare
- −The site shows both ISO 27001:2013 and ISO 9001:2015 & 27001 claims, so ask for the current certificate
Best suited for: Indian apps and websites that need DLT-compliant login and payment OTPs through an API · WooCommerce and D2C stores sending order, COD confirmation and delivery updates by SMS or WhatsApp · Agencies and resellers that want a white-label SMS panel to sell under their own brand · Businesses that want SMS, WhatsApp, voice and email billed from one prepaid INR wallet
SMSGatewayHub at a glance
Analysing SMSGatewayHub — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
SMSGatewayHub features
Researched from SMSGatewayHub's official product pages · updated October 2026.
Bulk and transactional SMS
- Transactional, service and promotional routes
- DLT-registered sender IDs and templates
- Live delivery reports
- 2-way messaging, long code and short code
OTP and verification
- Dedicated OTP route reaching DND numbers
- 2-6 second typical delivery with failover
- Voice OTP with DTMF
- Missed-call verification fallback
Developer API
- HTTP REST with GET, JSON and XML POST
- SMPP connectivity
- DLR callbacks and status API
- SDKs in seven languages
WhatsApp Business API
- Multi-agent team inbox
- Drag-and-drop chatbot builder
- Media and carousel broadcasts
- Number health and quality monitor
Other channels
- RCS messaging
- Voice OBD calls
- Cloud IVR
- Bulk email and email verification
SMSGatewayHub pricing (INR)
SourceEvery edition as published by the vendor · free trial: 1,000 free SMS credits for testing. Prices exclude GST unless stated. Full SMSGatewayHub pricing breakdown
Bulk SMS
From Rs 0.165 per SMS
Prepaid, pay as you go
- Transactional, service and promotional headers
- DLT scrubbing charge included
- Charged only on delivery
OTP SMS
From Rs 0.185 per SMS
Prepaid, pay as you go
- High-priority route reaching DND 24x7
- Voice, WhatsApp and missed-call fallback
- 1,000 free trial credits
WhatsApp Business API
From Rs 999 per month
Monthly plus Meta conversation charges
- Shared team inbox
- No-code chatbot builder
- Template broadcasts with read tracking
Other pricing options & add-ons
Voice SMS / OBD
From Rs 0.14 per call
Bulk Email
From Rs 0.07 per email
Cloud IVR
From Rs 0.99 per minute
Missed Call
From Rs 800 per plan
- • All rates exclude 18% GST; a GST invoice is issued on every recharge.
- • Per-message rates fall with volume, but slab thresholds are not published.
- • No setup or onboarding fee; failed messages are not charged.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Implementing SMSGatewayHub
SourceWays to implement
- Self-serve signup
- Assisted DLT registration
A few days, mostly for DLT approval of sender IDs and templates
- 1Create an account and use trial credits
- 2Register Principal Entity, sender ID and templates on DLT
- 3Map template IDs in the panel
- 4Integrate the API, SDK or plugin
- 5Recharge the prepaid wallet
Need a certified partner in India to set up SMSGatewayHub?Implementation help
Integrations, security & India
Integrations
- WooCommerce plugin
- WordPress SMS add-ons
- Excel plugin
- IndiaMART lead forwarding to WhatsApp
- TradeIndia lead forwarding to WhatsApp
- Webhooks and lead forms
- Claude AI connector
- SDKs for Node.js, Python, PHP, Java, .NET, Go and Ruby
Security & compliance
- Cloudflare SSL/TLS and web application firewall on the API
- IP-based access restriction for API keys
- ISO 27001 certification claimed on the website
For Indian businesses
- Registered office is in Indore, Madhya Pradesh, under SMSGATEWAYHUB Technologies Pvt Ltd.
- All prices are in INR and exclude 18% GST, with a GST tax invoice issued on every recharge.
- Helps with TRAI DLT registration: Principal Entity, 6-character sender IDs and transactional OTP templates with the -T suffix.
- Transactional OTPs reach DND numbers 24x7, as long as the template has no promotional wording.
- WhatsApp API can pull leads straight from IndiaMART and TradeIndia, common lead sources for Indian SMEs.
What reviewers say about SMSGatewayHub
Scores published on independent review sites — follow the links for the full reviews.
What users say about SMSGatewayHub
Positives
- +Several reviewers credit named support staff for walking them through setup
- +DLT and sender ID registration help comes up repeatedly
- +Users mention an easy dashboard with real-time delivery reports
- +Resellers praise pricing and stability during high-volume sends
Common complaints
- −Two 2023 reviews describe service outages with no advance notice
- −Some users found support or sales staff unresponsive
- −A reseller reported balances reset to zero and old records lost after a server change
Summarised from public reviews on Trustpilot · checked 2026-10-21.
Support, resources & partner network
Support & learning
- Phone and WhatsApp support listed as 24x7, all days
- Toll-free sales line 1800-102-1822
- Dedicated DLT support line and email
- Separate accounts and billing contact
Trust, compliance & who uses SMSGatewayHub
Certifications & compliance
- TRAI DLT — Messages are sent through DLT-registered headers and templates; rates include DLT scrubbing charges. Source
Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.
Is SMSGatewayHub the best choice for you?
Best choice if you are…
- Indian apps and websites that need DLT-compliant login and payment OTPs through an API
- WooCommerce and D2C stores sending order, COD confirmation and delivery updates by SMS or WhatsApp
- Agencies and resellers that want a white-label SMS panel to sell under their own brand
- Businesses that want SMS, WhatsApp, voice and email billed from one prepaid INR wallet
Look elsewhere if you are…
- Teams that need a full marketing automation suite with segmentation and journeys; look at a CRM or a tool like MoEngage
- Senders who mainly need international SMS at scale, where global CPaaS providers publish clearer per-country rates
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (6) · updated October 2026
SMSGatewayHub screenshots
Specifications
- Category
- SMS & OTP platforms
- Vendor
- SMSGatewayHub
- Headquarters
- Mumbai, Maharashtra
- Founded
- 2010
- Pricing model
- Subscription
- Starting price
- Rs 0.165 / SMS · Bulk SMS at best volume slab, excl. 18% GST
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
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Compare all SMSGatewayHub alternatives with pricing →SMSGatewayHub — frequently asked questions
How much does SMSGatewayHub cost per SMS in India?+
SMSGatewayHub lists bulk SMS from Rs 0.165 per message and OTP SMS from Rs 0.185 per message at its best volume slab. These rates include DLT scrubbing charges but exclude 18% GST. The company does not publish the slab thresholds, so the rate you get depends on how much you recharge. Ask sales for a written rate card at your expected monthly volume before buying credits.
Is GST charged on SMSGatewayHub recharges?+
Yes. SMSGatewayHub prices exclude 18% GST, which is added to the invoice when you recharge your wallet. A GST tax invoice is issued for every recharge, so a GST-registered business can claim input tax credit. Remember to add the 18% when comparing its per-SMS rate with providers that quote GST-inclusive prices.
Does SMSGatewayHub have a free trial?+
SMSGatewayHub offers 1,000 free SMS credits on its OTP product so you can test delivery before paying, along with free DLT guidance and ready OTP templates. There is no permanent free plan; after the trial you recharge a prepaid INR wallet. Use the trial to check OTP delivery time on Jio, Airtel and Vi numbers, which matters more than the per-SMS price.
Do I need DLT registration to use SMSGatewayHub?+
Yes. TRAI rules require every business SMS sender in India to register on a DLT platform as a Principal Entity, along with sender IDs and message templates. SMSGatewayHub has a separate DLT support team that helps with registration and can convert and re-register templates. OTP templates go in the transactional category so they carry the -T suffix and reach DND numbers.
How fast are OTPs from SMSGatewayHub?+
SMSGatewayHub says OTPs typically arrive in 2 to 6 seconds, using multi-operator routing with automatic failover and a stated 99.9% uptime SLA. If an SMS is slow or fails, the same account can resend the code by voice call or WhatsApp, or switch to missed-call verification. Test with real numbers during the trial, since delivery varies by operator and time of day.
Does SMSGatewayHub offer WhatsApp Business API?+
Yes. SMSGatewayHub sells WhatsApp Business API from Rs 999 a month plus Meta's per-conversation charges, with no setup fee. It includes a shared team inbox, a no-code chatbot builder, template broadcasts with read tracking and a number health monitor. WhatsApp, SMS and email draw from one INR wallet, and one API key can fall back between channels.
Which developer tools does SMSGatewayHub provide?+
SMSGatewayHub offers an HTTP REST API using GET, JSON POST or XML POST, plus SMPP for high-throughput senders. Delivery reports arrive through live callbacks or status checks. Free MIT-licensed SDKs are available for Node.js, Python, PHP, Java, .NET, Go and Ruby, and there are WooCommerce, WordPress and Excel plugins for teams that do not want to write code.
SMSGatewayHub vs MSG91: which should I choose?+
Both SMSGatewayHub and MSG91 are Indian, DLT-compliant SMS and OTP providers with APIs and WhatsApp. SMSGatewayHub publishes low headline per-SMS rates, includes DLT scrubbing in the price and offers a white-label reseller panel. MSG91 has a larger public developer community and more documentation. Many Indian apps run one as primary and the other as an OTP backup.
Is SMSGatewayHub data secure?+
SMSGatewayHub states that its API runs behind Cloudflare SSL/TLS and a web application firewall, and supports IP-based restrictions on API access, so a leaked key cannot be used from an unknown server. Its website claims ISO 27001 certification, though it shows different standard versions in different places. Ask the company for its current certificate if your security team needs it.
Where is SMSGatewayHub based and how do I get support?+
SMSGatewayHub is run by SMSGATEWAYHUB Technologies Pvt Ltd, with its registered office in Indore, Madhya Pradesh. The company lists phone and WhatsApp support as available 24x7 on all days, a toll-free sales number 1800-102-1822, and separate contacts for DLT support and billing. That makes it easier to fix template or billing issues without waiting on general support.
Where is the SMSGatewayHub login page?+
SMSGatewayHub's login is at https://www.smsgatewayhub.com/Account/Login, linked from its official website.
How do I sign up for SMSGatewayHub?+
New accounts are created at https://www.smsgatewayhub.com/register on SMSGatewayHub's official site.
How much does SMSGatewayHub cost?+
SMSGatewayHub publishes its plans at https://www.smsgatewayhub.com/bulk-sms-pricing-transactional-route. Check that page for current prices, as plans change.
Does SMSGatewayHub have a free trial?+
Yes. SMSGatewayHub's official site offers a free trial.
Is SMSGatewayHub secure and compliant?+
SMSGatewayHub's official site states ISO 27001, SOC 2, ISO 9001 compliance.
What is SMSGatewayHub?+
SMSGatewayHub is sms & otp platforms by SMSGatewayHub, an Indian company from Mumbai. Bulk SMS and OTP gateway.
How much does SMSGatewayHub cost?+
SMSGatewayHub publishes: Rs 0.165 / SMS · Bulk SMS at best volume slab, excl. 18% GST. Confirm current plans and taxes on the official pricing page.
Does SMSGatewayHub offer a free trial or free plan?+
App Advisor's listing records a free trial for SMSGatewayHub. Confirm the current trial terms on SMSGatewayHub's official site.
Is SMSGatewayHub made in India?+
Yes. SMSGatewayHub is built by SMSGatewayHub, headquartered in Mumbai, Maharashtra.
Who is SMSGatewayHub best suited for?+
SMSGatewayHub suits small business, smb, mid-market buyers looking for sms & otp platforms.
What are the best alternatives to SMSGatewayHub?+
Popular alternatives in sms & otp platforms include Gupshup, MSG91, Exotel. Use App Advisor's compare tool to see them side by side.
How is SMSGatewayHub deployed?+
SMSGatewayHub is available as a cloud (SaaS) product, with web access.
About SMSGatewayHub
SMSGatewayHub · Mumbai, Maharashtra · Founded 2010 · 1 product in our catalogue · Indian company
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