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Lead generation & B2B data tools · Alternatives
Sumo is a lead generation & b2b data tools product from Sumo, Austin, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 7 are built in India.
Quick answer
The closest alternatives to Sumo are IndiaMART (Rs 4,000/month · Mini Dynamic Catalog, excluding taxes), TradeIndia (Free listing · packages from ₹74,999 · SME Biz Connect package; term not stated), Justdial (Free plan), Sulekha (Free plan) and ExportersIndia (Free plan). IndiaMART is the top-ranked option with a free plan. Published prices in this list start at ₹2,499/month.
Indian support and GST
Sumo is built in United States. 7 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Ranked by how closely each product matches Sumo's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Sumo (current) | Free plan | Yes | Web | No | 4.3/5 | — |
| 1 |  IndiaMART | Rs 4,000/month · Mini Dynamic Catalog, excluding taxes | Yes | Web | Yes | 4.8/5 | |
| 2 |  TradeIndia | Free listing · packages from ₹74,999 · SME Biz Connect package; term not stated | Yes | Web | Yes | 4.8/5 | |
| 3 |  Justdial | Free plan | Yes | Web | Yes | 4.8/5 | |
| 4 |  Sulekha | Free plan | Yes | Web | Yes | 4.8/5 | |
| 5 |  ExportersIndia | Free plan | Yes | Web | Yes | 4.8/5 | |
| 6 |  Alibaba.com | Free plan | Yes | Web | No | 4.6/5 | |
| 7 |  Lusha | Free plan | Yes | Web | No | 4.5/5 | |
| 8 |  AeroLeads | Free plan | Yes | Web | Yes | 4.6/5 | |
| 9 |  RocketReach | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  Kaspr | Free plan | Yes | Web | No | 4.5/5 | |
| 11 |  Datanyze | Free plan | Yes | Web | No | 4.5/5 | |
| 12 |  LeadIQ | Free plan | Yes | Web | No | 4.5/5 | |
| 13 |  EasyLeadz | ₹2,499/mo | Yes | Web | Yes | 4.5/5 | |
| 14 |  SalesQL | Free plan | Yes | Web | No | 4.4/5 | |
| 15 |  Skrapp | Free plan | Yes | Web | No | 4.4/5 | |
| 16 |  Voila Norbert | Free plan | Yes | Web | No | 4.4/5 | |
| 17 |  Wiza | Free plan | Yes | Web | No | 4.4/5 | |
| 18 |  FindThatLead | Free plan | Yes | Web | No | 4.4/5 | |
| 19 |  Leadfeeder (Dealfront) | Free plan | Yes | Web | No | 4.4/5 | |
| 20 |  Albacross | Free plan | Yes | Web | No | 4.4/5 |
IndiaMART InterMESH · Noida · Lead generation & B2B data tools · 4.8/5
India's largest B2B marketplace and lead source for manufacturers and traders.
Rs 4,000/month · Mini Dynamic Catalog, excluding taxes
Free plan available
Compared with Sumo
Key features
Infocom Network · New Delhi · Lead generation & B2B data tools · 4.8/5
B2B marketplace for Indian exporters and suppliers.
Free listing · packages from ₹74,999 · SME Biz Connect package; term not stated
Free plan available
Compared with Sumo
Key features
Justdial (Reliance) · Mumbai · Lead generation & B2B data tools · 4.8/5
Local search and lead generation for services and retail.
Free plan
Free plan available
Compared with Sumo
Key features
Sulekha · Chennai · Lead generation & B2B data tools · 4.8/5
Local services marketplace and leads.
Free plan
Free plan available
Compared with Sumo
Weblink.In · New Delhi · Lead generation & B2B data tools · 4.8/5
B2B directory for exporters.
Free plan
Free plan available
Compared with Sumo
Alibaba Group · Hangzhou · Lead generation & B2B data tools · 4.6/5
Global B2B sourcing marketplace.
Free plan
Free plan available
Lusha · Tel Aviv · Lead generation & B2B data tools · 4.5/5
Contact data extension and prospecting.
Free plan
Free plan available
AeroLeads · Bengaluru · Lead generation & B2B data tools · 4.6/5
Email and phone finder built in Bengaluru.
Free plan
Free plan available
Compared with Sumo
RocketReach · Bellevue · Lead generation & B2B data tools · 4.5/5
Email and phone finder.
Free plan
Free plan available
Kaspr (Cognism) · Paris · Lead generation & B2B data tools · 4.5/5
LinkedIn contact data extension.
Free plan
Free plan available
The closest matches to Sumo on App Advisor are IndiaMART (Rs 4,000/month · Mini Dynamic Catalog, excluding taxes), TradeIndia (Free listing · packages from ₹74,999 · SME Biz Connect package; term not stated), Justdial (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Sumo, then by rating. The best choice depends on your team size and budget.
Yes. 20 of the 20 alternatives listed have a free plan or are free: IndiaMART (Rs 4,000/month · Mini Dynamic Catalog, excluding taxes), TradeIndia (Free listing · packages from ₹74,999 · SME Biz Connect package; term not stated), Justdial (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Among alternatives that publish a price, EasyLeadz starts lowest at ₹2,499/mo. IndiaMART also has a free plan. Prices are read from each vendor's website and exclude GST.
Yes. 7 alternatives are built in India, including IndiaMART (Rs 4,000/month · Mini Dynamic Catalog, excluding taxes), TradeIndia (Free listing · packages from ₹74,999 · SME Biz Connect package; term not stated), Justdial (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
IndiaMART is the closest match to Sumo in our catalogue. Key differences: Built in India (Noida). Compare them side by side before you book a demo.
Every product listed sits in lead generation & b2b data tools or a category Sumo also covers, and Sumo's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
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