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Tanla

by Tanla Platforms · Hyderabad, Telangana · Since 1999

CPaaS and DLT platform provider.

SMS & OTP platformsMade in India
Visit website
Starting price
Price on request
Pay per message, quoted by sales
Free trial / plan
Not advertised
Deployment
Cloud
Web
App Advisor rating
4.4
transparency & India fit

What is Tanla?

Tanla Platforms is a Hyderabad-headquartered CPaaS company. Banks, telecom operators and large consumer brands use it to send SMS, WhatsApp, RCS, Truecaller, voice and email messages at volume. Tanla's about page claims more than 35% of India's CPaaS market and over 2,000 enterprise customers. Most Indian businesses meet Tanla in one of two ways: through a bulk messaging contract, or indirectly through Trubloq, the blockchain-based DLT system that many Indian operators use to register sender headers, templates and consent under TCCCPR 2018.

Tanla is strongest when message volume and regulatory risk are both high. Its Wisely platform puts all the channels behind one API. Wisely ATP and the Anti-Spam and Anti-Scam products screen links and sender reputation, and Wisely Consent manages opt-ins. For a bank sending crores of OTPs and alerts, that combination of delivery and spam control is the real reason to pick Tanla over a cheaper reseller.

Tanla is a poor fit for a small shop that wants to buy 10,000 promotional SMS credits online tonight. No product page publishes a price, there is no self-serve signup with a rate card, and every channel page leads to a demo or contact form. The SMS page says billing is pay per message with no long-term contract, but you only find out the actual per-message rate in a sales conversation.

In practice, an Indian SME looking at Tanla should first finish its own DLT entity and template registration, then ask Tanla sales for per-message rates for transactional, service and promotional SMS, plus WhatsApp conversation pricing. Compare those quotes with mid-market providers such as MSG91 or Gupshup. Tanla makes most sense once your monthly volume is in the lakhs.

What works well

  • +One Wisely API covers SMS, WhatsApp, RCS, Truecaller Business Messaging, voice and email
  • +Trubloq DLT handles header, template and consent registers for TCCCPR 2018 compliance in India
  • +Anti-phishing screening checks sender reputation, message intent and call-to-action links before delivery
  • +The SMS page states pay-per-message billing with no long-term contract
  • +Tanla is a large, established vendor with over 2,000 enterprise customers, according to its own figures
  • +The WhatsApp API supports buttons, list messages, multi-agent inboxes and pre-approved templates

What to watch out for

  • −No rates are published for any channel, so every price needs a sales quote
  • −There is no self-serve signup with instant credits for small senders
  • −The products are built for enterprises, so small businesses may find onboarding heavy
  • −Product pages name no specific security certifications such as ISO 27001 or SOC 2
  • −There are many overlapping brand names (Wisely, Wise Albert, Channel.ai, Enterprise.ai), which makes the lineup confusing to evaluate

Best suited for: Banks, fintechs and telcos sending high volumes of OTP, alert and transactional SMS · Enterprises that need spam and scam screening built into their messaging · Brands that want SMS, WhatsApp and RCS from one contract and API · Operators and large senders that need DLT consent and template management

Tanla at a glance

Analysing Tanla — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Tanla features

Researched from Tanla's official product pages · updated October 2026.

Messaging channels

  • SMS
  • WhatsApp Business API
  • RCS Business Messaging
  • Truecaller Business Messaging
  • Voice
  • Email

Trubloq DLT

  • Enterprise and telemarketer register
  • Header register
  • Content and consent template register
  • Scrubbing platform
  • Complaint management
  • NLP-based compliance module

Security and anti-fraud

  • Wisely ATP anti-phishing
  • Anti-Spam and Anti-Scam
  • Malicious link takedown
  • Wisely Consent management

WhatsApp tools

  • Interactive buttons and lists
  • Chatbot auto-replies
  • Rich media
  • Multi-agent support
  • Verified business profile

Platform

  • Wisely unified API
  • Real-time delivery analytics
  • Role-based dashboard
  • Surbo chatbot builder

Tanla pricing (INR)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full Tanla pricing breakdown

SMS

Quote per message

  • Pay per message, no long-term contract
  • Two-way messaging with inbound numbers
  • Real-time delivery and engagement tracking

WhatsApp Business API

Quote

  • Buttons, quick replies and list messages
  • Multi-agent support
  • Pre-approved templates and analytics

Trubloq DLT / Anti-Spam

Quote

  • Header, template and consent registers
  • Scrubbing platform for compliance
  • Complaint management module
  • • No prices are published on tanla.com. The SMS page states pay-per-message billing with no long-term contract.
  • • Expect 18% GST on Indian invoices. Confirm this in your quote.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

  • SMS
  • WhatsApp Business API
  • RCS Business Messaging
  • Truecaller Business Messaging
  • Voice
  • Email
  • Surbo chatbot

Security & compliance

  • The SMS page lists end-to-end encryption, described as using dual encryption standards
  • AI and ML screening of sender reputation, intent and links (Wisely ATP)
  • Takedown partnerships with browsers, OTT platforms and domain takedown providers to neutralise malicious links
  • Role-based dashboard access and blockchain audit trails

For Indian businesses

  • Headquartered in Hyderabad, according to Tanla's about page
  • Trubloq is a DLT platform for India's TCCCPR 2018 rules on unsolicited commercial communication, with enterprise, telemarketer, header, template and consent registers
  • The Trubloq page says it serves 3 of the 4 top telcos in India
  • Tanla claims over 35% of India's CPaaS market and received a Best Made-in-India Telecom Innovation Award

Is Tanla the best choice for you?

Best choice if you are…

  • Banks, fintechs and telcos sending high volumes of OTP, alert and transactional SMS
  • Enterprises that need spam and scam screening built into their messaging
  • Brands that want SMS, WhatsApp and RCS from one contract and API
  • Operators and large senders that need DLT consent and template management

Look elsewhere if you are…

  • Small businesses that want prepaid bulk SMS packs bought online
  • Teams that want a visible price list before talking to sales
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (5) · updated October 2026

Tanla screenshots

Specifications

Category
SMS & OTP platforms
Vendor
Tanla Platforms
Headquarters
Hyderabad, Telangana
Founded
1999
Pricing model
Quote-based
Starting price
Price on request · Pay per message, quoted by sales
Deployment
Cloud
Platforms
Web
Best for
Mid-market, Enterprise
Made in India
Yes

More software like Tanla

Alternatives, the same vendor's other products and India-first picks.

MSG91 logo

Walkover Web Solutions · SMS & OTP platforms

4.7App Advisor rating
RecommendedMade in India

Starts at

Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST

View
Compare all Tanla alternatives with pricing →

Tanla — frequently asked questions

What does Tanla SMS cost in India?+

Tanla does not publish SMS rates on tanla.com. Its SMS page says billing is pay per message with no long-term contract, but the per-message price is quoted by sales and depends on volume and route (transactional, service or promotional). Ask for written quotes for each route, plus GST at 18%, and compare them with other Indian CPaaS providers before you sign.

Does Tanla have a free plan or free trial?+

No free plan or public free trial is listed on Tanla's product pages. Each channel page, including SMS and WhatsApp Business API, leads to a demo or contact request. Enterprise buyers usually get test credits or a pilot during sales discussions, but Tanla does not advertise one, so you need to request it directly when you book the demo.

What is Trubloq and do I need it?+

Trubloq is Tanla's blockchain-based DLT platform for India's TCCCPR 2018 regulations. It maintains registers of enterprises, telemarketers, sender headers, message templates and customer consent, and scrubs messages for compliance. Indian businesses sending commercial SMS must register on an operator's DLT portal. Some operators run theirs on Trubloq, and Tanla says it serves 3 of India's top 4 telcos.

Which channels does Tanla support?+

Under its Channel.ai brand, Tanla offers SMS, WhatsApp Business API, RCS Business Messaging, Truecaller Business Messaging, voice and email. The Wisely platform puts these behind one API, and Surbo adds chatbot automation. This lets a business run OTP over SMS and support conversations over WhatsApp with the same vendor and reporting.

Tanla vs Gupshup or MSG91: which should I choose?+

Tanla targets large enterprises and telcos, with spam and scam protection and DLT infrastructure as its key strengths. MSG91 suits smaller teams that want self-serve signup and visible pricing. Gupshup is strong on WhatsApp conversational tools. If you send lakhs of messages a month in a regulated sector like banking, Tanla is worth quoting. For small volumes, a self-serve provider is quicker to start with.

Is Tanla's messaging secure?+

Tanla's SMS page lists end-to-end encryption and AI-based anti-phishing screening of sender reputation, intent and links. It also lists takedown partnerships for malicious domains and blockchain audit trails. The product pages do not name certifications such as ISO 27001 or SOC 2, so enterprises with vendor-risk checklists should ask Tanla for its certificates during procurement.

Does Tanla offer WhatsApp Business API?+

Yes. Tanla's WhatsApp Business API supports interactive buttons, quick replies, list messages, rich media, chatbots, multi-agent support, pre-approved templates and delivery analytics. Onboarding involves API integration, business profile verification and template setup. Tanla does not publish prices for this channel either, so ask for conversation-based rates when you request a demo.

How long does it take to start sending through Tanla?+

Tanla says its SMS integration uses API keys and endpoints with documentation and support. In India, your timeline mostly depends on finishing DLT registration of your entity, headers and templates, plus contract signing. WhatsApp also needs Meta business verification. Plan on a few weeks for an enterprise rollout rather than same-day sending.

Where is Tanla based and is it Indian?+

Yes. Tanla Platforms is an Indian company headquartered in Hyderabad, according to its about page. It says it serves over 2,000 enterprises and works with more than 20 telcos and technology partners worldwide. Tanla also operates outside India, for example anti-spam work in Indonesia and the UAE.

What is Tanla?+

Tanla is sms & otp platforms by Tanla Platforms, an Indian company from Hyderabad. CPaaS and DLT platform provider.

How much does Tanla cost?+

Tanla Platforms publishes: Price on request · Pay per message, quoted by sales. Confirm current plans and taxes on the official pricing page.

Does Tanla offer a free trial or free plan?+

Tanla does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Tanla made in India?+

Yes. Tanla is built by Tanla Platforms, headquartered in Hyderabad, Telangana.

Who is Tanla best suited for?+

Tanla suits mid-market, enterprise buyers looking for sms & otp platforms.

What are the best alternatives to Tanla?+

Popular alternatives in sms & otp platforms include Gupshup, MSG91, Exotel. Use App Advisor's compare tool to see them side by side.

How is Tanla deployed?+

Tanla is available as a cloud (SaaS) product, with web access.

About Tanla Platforms

Tanla Platforms logo

Tanla Platforms · Hyderabad, Telangana · Founded 1999 · 1 product in our catalogue · Indian company

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