Starts at
Pay as you go
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by Tanla Platforms · Hyderabad, Telangana · Since 1999
CPaaS and DLT platform provider.
Tanla Platforms is a Hyderabad-headquartered CPaaS company. Banks, telecom operators and large consumer brands use it to send SMS, WhatsApp, RCS, Truecaller, voice and email messages at volume. Tanla's about page claims more than 35% of India's CPaaS market and over 2,000 enterprise customers. Most Indian businesses meet Tanla in one of two ways: through a bulk messaging contract, or indirectly through Trubloq, the blockchain-based DLT system that many Indian operators use to register sender headers, templates and consent under TCCCPR 2018.
Tanla is strongest when message volume and regulatory risk are both high. Its Wisely platform puts all the channels behind one API. Wisely ATP and the Anti-Spam and Anti-Scam products screen links and sender reputation, and Wisely Consent manages opt-ins. For a bank sending crores of OTPs and alerts, that combination of delivery and spam control is the real reason to pick Tanla over a cheaper reseller.
Tanla is a poor fit for a small shop that wants to buy 10,000 promotional SMS credits online tonight. No product page publishes a price, there is no self-serve signup with a rate card, and every channel page leads to a demo or contact form. The SMS page says billing is pay per message with no long-term contract, but you only find out the actual per-message rate in a sales conversation.
In practice, an Indian SME looking at Tanla should first finish its own DLT entity and template registration, then ask Tanla sales for per-message rates for transactional, service and promotional SMS, plus WhatsApp conversation pricing. Compare those quotes with mid-market providers such as MSG91 or Gupshup. Tanla makes most sense once your monthly volume is in the lakhs.
What works well
What to watch out for
Best suited for: Banks, fintechs and telcos sending high volumes of OTP, alert and transactional SMS · Enterprises that need spam and scam screening built into their messaging · Brands that want SMS, WhatsApp and RCS from one contract and API · Operators and large senders that need DLT consent and template management
Analysing Tanla — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Researched from Tanla's official product pages · updated October 2026.
Messaging channels
Trubloq DLT
Security and anti-fraud
WhatsApp tools
Platform
Every edition as published by the vendor. Prices exclude GST unless stated. Full Tanla pricing breakdown
SMS
Quote per message
WhatsApp Business API
Quote
Trubloq DLT / Anti-Spam
Quote
Integrations
Security & compliance
For Indian businesses
Best choice if you are…
Look elsewhere if you are…
Alternatives, the same vendor's other products and India-first picks.
Starts at
Pay as you go
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Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST
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Business phone packs from ₹9,999 · SMS from ₹0.18
Starts at
Pay as you go
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Rs 0.165 / SMS · Bulk SMS at best volume slab, excl. 18% GST
Starts at
Free plan
Tanla does not publish SMS rates on tanla.com. Its SMS page says billing is pay per message with no long-term contract, but the per-message price is quoted by sales and depends on volume and route (transactional, service or promotional). Ask for written quotes for each route, plus GST at 18%, and compare them with other Indian CPaaS providers before you sign.
No free plan or public free trial is listed on Tanla's product pages. Each channel page, including SMS and WhatsApp Business API, leads to a demo or contact request. Enterprise buyers usually get test credits or a pilot during sales discussions, but Tanla does not advertise one, so you need to request it directly when you book the demo.
Trubloq is Tanla's blockchain-based DLT platform for India's TCCCPR 2018 regulations. It maintains registers of enterprises, telemarketers, sender headers, message templates and customer consent, and scrubs messages for compliance. Indian businesses sending commercial SMS must register on an operator's DLT portal. Some operators run theirs on Trubloq, and Tanla says it serves 3 of India's top 4 telcos.
Under its Channel.ai brand, Tanla offers SMS, WhatsApp Business API, RCS Business Messaging, Truecaller Business Messaging, voice and email. The Wisely platform puts these behind one API, and Surbo adds chatbot automation. This lets a business run OTP over SMS and support conversations over WhatsApp with the same vendor and reporting.
Tanla targets large enterprises and telcos, with spam and scam protection and DLT infrastructure as its key strengths. MSG91 suits smaller teams that want self-serve signup and visible pricing. Gupshup is strong on WhatsApp conversational tools. If you send lakhs of messages a month in a regulated sector like banking, Tanla is worth quoting. For small volumes, a self-serve provider is quicker to start with.
Tanla's SMS page lists end-to-end encryption and AI-based anti-phishing screening of sender reputation, intent and links. It also lists takedown partnerships for malicious domains and blockchain audit trails. The product pages do not name certifications such as ISO 27001 or SOC 2, so enterprises with vendor-risk checklists should ask Tanla for its certificates during procurement.
Yes. Tanla's WhatsApp Business API supports interactive buttons, quick replies, list messages, rich media, chatbots, multi-agent support, pre-approved templates and delivery analytics. Onboarding involves API integration, business profile verification and template setup. Tanla does not publish prices for this channel either, so ask for conversation-based rates when you request a demo.
Tanla says its SMS integration uses API keys and endpoints with documentation and support. In India, your timeline mostly depends on finishing DLT registration of your entity, headers and templates, plus contract signing. WhatsApp also needs Meta business verification. Plan on a few weeks for an enterprise rollout rather than same-day sending.
Yes. Tanla Platforms is an Indian company headquartered in Hyderabad, according to its about page. It says it serves over 2,000 enterprises and works with more than 20 telcos and technology partners worldwide. Tanla also operates outside India, for example anti-spam work in Indonesia and the UAE.
Tanla is sms & otp platforms by Tanla Platforms, an Indian company from Hyderabad. CPaaS and DLT platform provider.
Tanla Platforms publishes: Price on request · Pay per message, quoted by sales. Confirm current plans and taxes on the official pricing page.
Tanla does not advertise a free plan; ask the vendor for a trial or a guided demo.
Yes. Tanla is built by Tanla Platforms, headquartered in Hyderabad, Telangana.
Tanla suits mid-market, enterprise buyers looking for sms & otp platforms.
Popular alternatives in sms & otp platforms include Gupshup, MSG91, Exotel. Use App Advisor's compare tool to see them side by side.
Tanla is available as a cloud (SaaS) product, with web access.

Tanla Platforms · Hyderabad, Telangana · Founded 1999 · 1 product in our catalogue · Indian company
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