1. Smile.io
Smile.io · Kitchener · Loyalty & rewards programs · 4.5/5
Loyalty and referrals for Shopify.
Free plan
Free plan available
Loyalty & rewards programs · Alternatives
Best Zoho Thrive alternatives in India (2026)
Zoho Thrive is a loyalty & rewards programs product from Zoho Corporation, Chennai, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 12 have a free plan, 11 are built in India.
Quick answer
The closest alternatives to Zoho Thrive are Smile.io (Free plan), LoyaltyLion (Free plan), Yotpo Loyalty (Free plan), Voucherify (Free plan) and ReferralHero (Free plan). Smile.io is the top-ranked option with a free plan. Published prices in this list start at ₹4,000/month.
Why businesses look for a Zoho Thrive alternative
A mobile app
Zoho Thrive does not list an Android app. 4 alternatives do.
Zoho Thrive alternatives compared
Ranked by how closely each product matches Zoho Thrive's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Zoho Thrive (current) | Free plan | Yes | Web | Yes | 4.5/5 | — |
| 1 | Smile.io | Free plan | Yes | Web | No | 4.5/5 | |
| 2 |  LoyaltyLion | Free plan | Yes | Web | No | 4.5/5 | |
| 3 |  Yotpo Loyalty | Free plan | Yes | Web | No | 4.5/5 | |
| 4 |  Voucherify | Free plan | Yes | Web | No | 4.4/5 | |
| 5 |  ReferralHero | Free plan | Yes | Web | No | 4.3/5 | |
| 6 |  Nector | Free plan | Yes | Web, Android, iOS | Yes | 4.5/5 | |
| 7 |  Flits | Free plan | Yes | Web, Android, iOS | Yes | 4.5/5 | |
| 8 |  BillFree | ₹16,999/yr | Yes | Web, Android | Yes | 4.2/5 | |
| 9 |  Magicpin for Business | Pay as you go | No | Web | Yes | 4.5/5 | |
| 10 |  BOGO Loyalty by DotPe | Pay as you go | No | Web | Yes | 4.4/5 | |
| 11 |  PayBack (Zillion) | Free | Yes | Web | No | 4.5/5 | |
| 12 |  BiteSpeed Loyalty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 13 |  Reelo Loyalty | Free plan | Yes | Web | Yes | 4.7/5 | |
| 14 |  Easyrewardz | On request | No | Web | Yes | 4.4/5 | |
| 15 |  Loyalty Juggernaut | On request | No | Web | Yes | 4.4/5 | |
| 16 |  Tremendous | Free | Yes | Web | No | 4.4/5 | |
| 17 |  Kangaroo Rewards | ₹4,000/mo | No | Web | No | 4.3/5 | |
| 18 |  Joy | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | |
| 19 |  Gyftr | On request | No | Web | Yes | 4.2/5 | |
| 20 |  Woohoo (Pine Labs) | On request | No | Web | Yes | 4.2/5 |
Top 10 Zoho Thrive alternatives in detail
2. LoyaltyLion
LoyaltyLion · London · Loyalty & rewards programs · 4.5/5
Loyalty for e-commerce brands.
Free plan
Free plan available
3. Yotpo Loyalty
Yotpo · New York · Loyalty & rewards programs · 4.5/5
Loyalty and referrals in Yotpo.
Free plan
Free plan available
4. Voucherify
Voucherify · Katowice · Loyalty & rewards programs · 4.4/5
API-first promotions and loyalty.
Free plan
Free plan available
5. ReferralHero
ReferralHero · Loyalty & rewards programs · 4.3/5
Referral and waitlist campaign software with rewards, analytics and a free plan.
Free plan
Free plan available
6. Nector
Nector · Bengaluru · Loyalty & rewards programs · 4.5/5
Loyalty and referral app for D2C brands built in India.
Free plan
Free plan available
Compared with Zoho Thrive
- Also available on Android, iOS
7. Flits
Flits · Vadodara · Loyalty & rewards programs · 4.5/5
Customer accounts and loyalty app for Shopify built in India.
Free plan
Free plan available
Compared with Zoho Thrive
- Also available on Android, iOS
8. BillFree
Billfree Labs · Noida · Loyalty & rewards programs · 4.2/5
WhatsApp digital bills, loyalty and CRM for retailers.
₹16,999/yr
Free plan available
Compared with Zoho Thrive
- Also available on Android
Key features
- Bills on WhatsApp and SMS
- Message customisation
- Bill landing page
- Loyalty programs
- Digital coupons
9. Magicpin for Business
Magicpin · Gurugram · Loyalty & rewards programs · 4.5/5
Local discovery and loyalty for retailers.
Pay as you go
Free trial
Compared with Zoho Thrive
- No free plan, unlike Zoho Thrive
10. BOGO Loyalty by DotPe
DotPe · Gurugram · Loyalty & rewards programs · 4.4/5
Loyalty features for DotPe merchants.
Pay as you go
Free trial
Compared with Zoho Thrive
- No free plan, unlike Zoho Thrive
Zoho Thrive alternatives by what you need
Lowest published price
Free Zoho Thrive alternatives
How to choose a Zoho Thrive alternative
- Check POS integration — an offline retailer needs earn/burn at the counter, not just online.
- Model the liability: points have a cost, and the platform should report it.
- For D2C, Shopify-native apps are faster to deploy than enterprise suites.
Zoho Thrive alternatives — FAQs
What is the best alternative to Zoho Thrive in 2026?+
The closest matches to Zoho Thrive on App Advisor are Smile.io (Free plan), LoyaltyLion (Free plan), Yotpo Loyalty (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Zoho Thrive, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Zoho Thrive?+
Yes. 12 of the 20 alternatives listed have a free plan or are free: Smile.io (Free plan), LoyaltyLion (Free plan), Yotpo Loyalty (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Zoho Thrive?+
Among alternatives that publish a price, BiteSpeed Loyalty starts lowest at ₹4,000/mo. Smile.io also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Zoho Thrive?+
Yes. 11 alternatives are built in India, including Nector (Free plan), Flits (Free plan), BillFree (₹16,999/yr). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Zoho Thrive vs Smile.io: which is better?+
Smile.io is the closest match to Zoho Thrive in our catalogue. Compare them side by side before you book a demo.
How were these Zoho Thrive alternatives chosen?+
Every product listed sits in loyalty & rewards programs or a category Zoho Thrive also covers, and Zoho Corporation's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Zoho Thrive alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Smile.io alternativesLoyaltyLion alternativesYotpo Loyalty alternativesVoucherify alternativesReferralHero alternativesNector alternativesFlits alternativesBillFree alternativesMagicpin for Business alternativesBOGO Loyalty by DotPe alternativesPayBack (Zillion) alternativesBiteSpeed Loyalty alternativesAll loyalty & rewards programs alternativesBrowse all alternatives