The best CRM for real estate in India depends on your size. Mid-size and large developers usually choose Sell.Do or LeadSquared, both built for high-volume property leads, site visits and channel partners, with pricing on request. Smaller brokers do well with Zoho CRM (from ₹800/user/month), TeleCRM (₹799/user/month) or Privyr's free plan for solo agents.
A generic sales CRM rarely fits property sales on its own. Here's why, how to choose, and how the main options compare.
Why real estate needs a specialised CRM
Property sales work differently from most B2B or retail sales. As our real estate industry page explains:
- Sales cycles run for months, so nurturing leads matters more than capturing them.
- Site visits are the conversion event and need scheduling, reminders and follow-up.
- Channel partners and brokers need their own attribution and payout tracking.
- Booking, agreement and registration each come with their own paperwork.
- Marketing spend is heavy, so cost per qualified lead has to be visible.
Leads also pour in from property portals, Facebook and Google ads, hoardings with missed-call numbers and walk-ins. A good real estate CRM pulls all of these in automatically and assigns them within minutes, because a lead left overnight has usually already called three other projects.
How to choose a real estate CRM
Start from your business model
- Developer or builder with projects: you need inventory (towers, floors, units), a booking flow, cost sheets and post-sales collections.
- Broker or channel partner: you need fast lead capture, follow-up reminders, WhatsApp sharing of brochures and a simple mobile app.
- Solo agent: you need an app that gets portal leads to your phone instantly.
Must-have features
- Portal and ad integrations for property portals, Meta and Google lead forms.
- Automatic lead assignment by project, location or round-robin.
- Site visit scheduling with reminders to both the buyer and the sales rep.
- Channel partner management with attribution, so disputes over who brought the buyer are settled by data.
- Telephony and call recording for pre-sales teams.
- WhatsApp integration for brochures, location pins and follow-ups.
- Source-wise reporting of cost per lead, per site visit and per booking.
Nice to have
- Inventory and unit blocking
- Payment schedules and demand letters (post-sales)
- e-Signature for booking forms
- A customer portal
Real estate CRM comparison
Prices are taken from the vendors' official pages as fetched in September 2026. Where no price is published, we say "price on request".
| CRM | Best for | Pricing | Real estate strengths |
|---|---|---|---|
| Sell.Do | Developers, large brokerages | Price on request; per active user, minimum 5 users | Built only for real estate; pre- and post-sales; AI add-ons |
| LeadSquared Real Estate | High-volume pre-sales teams | Price on request | Lead distribution, telephony, field visit tracking |
| Zoho CRM for Real Estate | Growing brokers and small builders | Zoho CRM from ₹800/user/month (annual) | Customisable; wide suite; free edition for 3 users |
| TeleCRM | Calling-led broker teams | ₹799/user/month (annual) | Dialer, call recording, lead capture from 15+ sources |
| Privyr | Solo agents and small teams | Free plan (up to 3 members); Pro with 14-day trial | Instant lead alerts on phone, WhatsApp follow-ups |
| Kylas CRM | Budget teams | Free plan; paid on request | Unlimited users |
The options in detail
Sell.Do: purpose-built for developers
Sell.Do's pricing page says every quote is built for the organisation buying it. Pricing is per active user per month with a minimum of 5 users, and it varies with modules (core CRM or the full real estate suite), AI add-ons, communication channels and onboarding scope. It doesn't publish a rate card, so treat it as price on request. Sell.Do also offers a post-sales module for bookings and collections.
Pick it if: you're a developer running several projects with a dedicated pre-sales and sales team.
LeadSquared: speed at volume
LeadSquared runs a real estate edition for teams handling large lead volumes from ads and portals. Its pricing page publishes marketing automation plans from ₹90,000 per account per year (Marketing Pro), but sales CRM pricing is price on request.
Pick it if: you spend heavily on ads and have to call back hundreds of leads a day within minutes.
Zoho CRM: flexible and affordable
Zoho CRM isn't real estate-only, but it can be customised with modules for projects, units and site visits. Zoho's pricing starts with a free edition for 3 users, then Standard at ₹800, Professional at ₹1,400 and Enterprise at ₹2,400 per user per month on annual billing.
Pick it if: you want control over your setup and have someone who can configure it.
TeleCRM: for calling-heavy brokers
TeleCRM costs ₹799 per user per month billed annually (₹1,099 billed quarterly). It includes a 1-click dialer, call recording, leaderboards and up to 10,000 free automations a month. WhatsApp API setup is ₹1,999 one-time.
Pick it if: your brokers work from Android phones and convert over calls.
Privyr: the solo agent's pocket CRM
Privyr's pricing page lists a free forever plan for up to 3 team members with unlimited lead-source integrations and instant lead alerts. Privyr Pro covers up to 20 members with a 14-day free trial, and Ultimate is custom-priced.
Pick it if: you're an independent agent who wants portal leads on your phone within seconds.
WhatsApp is half your CRM
Indian property buyers expect brochures, floor plans, price sheets and location pins on WhatsApp. Whichever CRM you choose, connect it to the WhatsApp Business API through a tool like Interakt, WATI or AiSensy. That lets you send approved templates at scale and log every reply against the lead. See WhatsApp automation for real estate.
Beyond the CRM: the rest of the stack
- Real estate software for inventory, bookings and collections
- Accounting software for project-wise books
- Advertising tools to manage ad spend
- e-Signature for real estate for faster agreements
Common mistakes to avoid
- Buying for features you won't use. A 10-person brokerage doesn't need a developer-grade post-sales suite.
- Ignoring lead response time. Measure minutes from enquiry to first call. It predicts site visits.
- No channel partner rules. Agree on attribution rules before you go live, not after the first dispute.
- Skipping training. Pre-sales reps need 2 to 3 hours of hands-on practice, not a PDF.
FAQ
Which is the best CRM for real estate in India?
For developers, Sell.Do and LeadSquared are the specialist choices. For small and mid-size brokers, Zoho CRM and TeleCRM offer published rupee pricing. Solo agents can start on Privyr's free plan.
How much does a real estate CRM cost in India?
TeleCRM lists ₹799 per user per month and Zoho CRM starts at ₹800 per user per month on annual billing. Sell.Do and LeadSquared don't publish prices, so request a quote. Sell.Do sets a minimum of 5 users.
Can a real estate CRM capture leads from property portals?
Most specialist CRMs integrate with major portals and Meta and Google lead forms. TeleCRM advertises lead capture from 15+ platforms. Always confirm the specific portals you use during the demo.
Do I need a separate CRM for post-sales?
Only developers usually do. Sell.Do offers a separate post-sales module for bookings, payment schedules and collections. Brokers can manage with a sales CRM alone.
Is a free CRM enough for a real estate broker?
For a solo agent or a team of 2 to 3, yes. Privyr's free plan and Zoho CRM's free edition both work. Once you have a pre-sales team and ad spend to track, move to a paid plan.
