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WATI
by WATI (Clare.AI) · Hong Kong, Hong Kong · Since 2020
WhatsApp team inbox and automation with a large Indian customer base.
- Starting price
- ₹999 one-time · plans from ₹2,999/mo
- Growth ₹2,999/month billed monthly; conversation charges extra
- Free trial / plan
- Free trial
- 7-day free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.4
- transparency & India fit
What is WATI?
WATI is a WhatsApp-first customer engagement platform built on the WhatsApp Business API. It combines a shared team inbox, bulk broadcast campaigns, a no-code chatbot builder, Click-to-WhatsApp ad support, Instagram automation and WhatsApp Business Calling, with a Wati AI layer for lead qualification and FAQ handling.
In India WATI sells in rupees: a ₹999 one-time pay-as-you-go starter, then Growth, Pro and Business subscriptions billed monthly, quarterly or annually (Growth starts at ₹2,999/month on monthly billing). WhatsApp conversation charges from Meta are billed on top and vary by country and message type. WATI says it serves 16,000+ customers worldwide.
What works well
- +Low-commitment entry: ₹999 one-time pay-as-you-go plan that returns ₹999 as message credits
- +Published INR pricing with monthly, quarterly and annual billing choices
- +Shared team inbox, broadcasts and no-code chatbots included on every plan
- +AI Co-pilot credits bundled on all subscription tiers, plus AI agents for lead qualification and support
- +7-day free trial, no WhatsApp API setup fee and no cancellation fee
- +Business plan includes a dedicated Customer Success Manager
What to watch out for
- −Meta conversation charges are extra on top of the subscription and vary by message type
- −Growth caps you at 3 users, 15k broadcasts/month and 2 integrations
- −HubSpot needs Pro and Salesforce needs Business; Shopify integration is a paid add-on
- −WATI states it gives no refunds on existing subscriptions or credits
Best suited for: D2C and e-commerce brands running WhatsApp broadcast campaigns · Sales and support teams that want one shared WhatsApp inbox · Businesses running Click-to-WhatsApp ads on Meta · Small teams wanting to test WhatsApp API messaging on a one-time ₹999 plan
WATI: quick answers
The questions people most often search for, answered from WATI's own pages.
- How much does WATI cost?
- WATI offers a single-user pay-as-you-go plan at ₹999 one time, which includes ₹999 of message credits and stays valid for 3 months. For teams it sells Growth, Pro and Business subscriptions, billed monthly, quarterly or annually, each with a 7-day free trial.
- What do WATI's plans include?
- Growth includes 3 users and 15k broadcasts a month; Pro includes 5 users, unlimited broadcasts and extra users at $24/user/month; Business includes 5 users, extra users at $69/user/month and volume discounts on broadcasts.
- Are WhatsApp message charges included?
- No. WATI says per-message charges vary for marketing, utility and authentication templates and by recipient country, on top of the plan fee.
- WATI vs AiSensy or Interakt: which is cheaper?
- Compare the plan fee, included users, and the per-message markup each charges over Meta's rates at your monthly volume. WATI's per-message charges vary by template type and country, so request a quote for your mix.
Sources:wati.io
AI analysis of WATI
Analysing WATI — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
WATI features
Researched from WATI's official product pages · updated September 2026.
Messaging & campaigns
- WhatsApp Business API access
- Bulk broadcast campaigns with personalisation
- Template submission
- Click-to-WhatsApp ads (Meta and Google)
- WhatsApp Business Calling
Team inbox
- Shared inbox for sales and support
- Contact management
- Multi-channel: WhatsApp, Instagram, Facebook, SMS, website chat
Automation
- No-code chatbot builder
- Automation/flow triggers
- Instagram DM and comment automation
- APIs and webhooks
AI capabilities
- AI Co-pilot credits on every subscription plan
- Inbound Intelligence Agent for lead qualification
- AI Support Agent for FAQ resolution
- Bring Your Own AI (BYOA) option
WATI pricing (INR)
SourceEvery edition as published by the vendor · free trial: 7-day free trial. Prices exclude GST unless stated. Full WATI pricing breakdown
Pay-As-You-Go (Single User)
₹999
One-time fee, no recurring subscription
- ₹999 returned as message credits (about 500 messages)
- 3-month account validity
- Self-serve onboarding & support
Growth
₹2,999/month
Billed monthly; ₹2,699/month billed quarterly; ₹2,199/month billed annually
- 3 users included
- 1 connected channel
- 15k broadcasts/month
- 1,000 automation triggers/month
- 2 commerce/CRM integrations
- 10k API calls/month
- 250 AI Co-pilot credits/month
Pro
₹6,499/month
Billed monthly; ₹5,799/month billed quarterly; ₹4,899/month billed annually
- 5 users included
- Unlimited broadcasts
- 2,000 automation triggers/month
- 5 integrations incl. HubSpot
- 200k API calls/month
- 500 AI Co-pilot credits/month
- 24x7 email & chat support
Business
₹18,499/month
Billed monthly; ₹16,799/month billed quarterly; ₹14,799/month billed annually
- 5 users included
- Unlimited broadcasts with volume discounts
- 5,000 automation triggers/month
- Unlimited integrations incl. Salesforce
- 20M API calls/month
- 1,500 AI Co-pilot credits/month
- Dedicated Customer Success Manager
Other pricing options & add-ons
Additional user
Pro / Business respectively; Growth allows no additional users
₹1,299 / ₹2,199 per user/month
Additional WhatsApp number
Pro and Business plans
₹2,499/month
Shopify integration
Add-on
$4.99/month
Automation triggers and AI Co-pilot credits
Top-ups beyond plan allowances
Add-on
Dedicated onboarding / Technical account management
Custom-priced professional services
Custom
- • WhatsApp conversation charges are separate and vary by country and conversation type
- • Annual billing advertised as up to ~25% off; quarterly up to 10% savings
- • No setup fee and no cancellation fee; no refunds on existing subscriptions or credits
- • GST treatment is not stated on the pricing page
- • INR plan prices are those served by WATI's pricing page for India (countryCode=IN)
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Implementing WATI
SourceWays to implement
- Self-serve
- Dedicated onboarding (custom one-time fee)
- Professional services
- 1Start the 7-day trial or ₹999 plan
- 2Connect a WhatsApp Business API number
- 3Submit message templates
- 4Invite team to the shared inbox
- 5Build chatbots and launch broadcasts
Need a certified partner in India to set up WATI?Implementation help
Integrations, security & India
Integrations
- HubSpot (Pro+)
- Salesforce (Business)
- Shopify (paid add-on)
- 100+ apps (vendor claim)
For Indian businesses
- India pricing page lists all plans in INR
- ₹999 pay-as-you-go entry plan aimed at first-time WhatsApp API users
- GST not mentioned on the pricing page
Support, resources & partner network
Support & learning
- Pay-as-you-go: self-serve onboarding and support
- Growth: 24x5 email support in English and Portuguese
- Pro: 24x7 email and chat support
- Business: priority 24x7 email and chat support plus a dedicated Customer Success Manager
- Paid dedicated onboarding, technical account management and professional services available
Trust, compliance & who uses WATI
Customers named by the vendor
16,000+ customers worldwide (vendor claim)
Is WATI the best choice for you?
Best choice if you are…
- D2C and e-commerce brands running WhatsApp broadcast campaigns
- Sales and support teams that want one shared WhatsApp inbox
- Businesses running Click-to-WhatsApp ads on Meta
- Small teams wanting to test WhatsApp API messaging on a one-time ₹999 plan
Look elsewhere if you are…
- Buyers wanting the cheapest India-focused WhatsApp tool — compare Interakt or AiSensy
- Teams needing a full helpdesk or CRM rather than a messaging layer — consider Freshdesk or HubSpot CRM
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (4) · updated September 2026
Specifications
- Category
- WhatsApp automation, Workflow automation & integration, AI chatbots
- Vendor
- WATI (Clare.AI)
- Headquarters
- Hong Kong, Hong Kong
- Founded
- 2020
- Pricing model
- Subscription
- Starting price
- ₹2,499/mo
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- No
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WATI — frequently asked questions
How much does WATI cost?+
WATI offers a single-user pay-as-you-go plan at ₹999 one time, which includes ₹999 of message credits and stays valid for 3 months. For teams it sells Growth, Pro and Business subscriptions, billed monthly, quarterly or annually, each with a 7-day free trial.
What do WATI's plans include?+
Growth includes 3 users and 15k broadcasts a month; Pro includes 5 users, unlimited broadcasts and extra users at $24/user/month; Business includes 5 users, extra users at $69/user/month and volume discounts on broadcasts.
Are WhatsApp message charges included?+
No. WATI says per-message charges vary for marketing, utility and authentication templates and by recipient country, on top of the plan fee.
WATI vs AiSensy or Interakt: which is cheaper?+
Compare the plan fee, included users, and the per-message markup each charges over Meta's rates at your monthly volume. WATI's per-message charges vary by template type and country, so request a quote for your mix.
What is WATI pricing in India?+
Pay-As-You-Go is ₹999 one-time. Growth is ₹2,999/month, Pro ₹6,499/month and Business ₹18,499/month on monthly billing. Annual billing lowers these to ₹2,199, ₹4,899 and ₹14,799 per month. WhatsApp conversation charges are extra.
Does WATI have a free plan or trial?+
No free plan is advertised. There is a 7-day free trial, and the ₹999 pay-as-you-go plan gives the ₹999 back as message credits.
WATI vs Interakt: which should I choose?+
This profile uses only WATI's own pages. WATI's strengths are its multi-channel inbox, Instagram automation, AI agents, and HubSpot/Salesforce integrations on higher tiers. Compare Interakt's published pricing against your user count and message volume before you decide.
Are WhatsApp message charges included in WATI plans?+
No. WATI bills conversations separately, and the rate depends on the country and the message type (marketing, utility, authentication or service).
How many users does each WATI plan include?+
Growth includes 3 users and does not allow more. Pro and Business include 5 users. Extra users cost ₹1,299 per user/month on Pro and ₹2,199 per user/month on Business.
Does WATI integrate with Shopify, HubSpot and Salesforce?+
Yes. HubSpot is included from Pro, Salesforce needs Business, and Shopify is a $4.99/month add-on.
Can I cancel WATI anytime?+
WATI charges no cancellation fee. It also states that existing subscriptions and credits are not refunded.
What is WATI?+
WATI is whatsapp automation by WATI (Clare.AI). WhatsApp team inbox and automation with a large Indian customer base.
How much does WATI cost?+
WATI's published pricing starts at ₹2,499/mo. Plans and taxes vary, so confirm on the official site.
Does WATI offer a free trial or free plan?+
App Advisor's listing records a free trial for WATI. Confirm the current trial terms on WATI (Clare.AI)'s official site.
Is WATI made in India?+
No. WATI is developed by WATI (Clare.AI) in Hong Kong, Hong Kong.
Who is WATI best suited for?+
WATI suits small business, smb, mid-market buyers looking for whatsapp automation with workflow automation & integration and ai chatbots.
What are the best alternatives to WATI?+
Popular alternatives in whatsapp automation include AiSensy, Gupshup, Zoho SalesIQ WhatsApp. Use App Advisor's compare tool to see them side by side.
How is WATI deployed?+
WATI is available as a cloud (SaaS) product, with web access.
Guides that mention WATI
Sell on WhatsApp With a CRM: Setup Guide IndiaSell on WhatsApp with a CRM: API, shared inbox, chat-to-lead flow and a 7-step setup, comparing Interakt, WATI, AiSensy and Gallabox for Indian businesses.MyOperator vs Interakt vs Gallabox: Pricing 2026MyOperator bundles calls + WhatsApp from ₹5,000/mo; Interakt is WhatsApp-first from free to ₹3,799/mo; Gallabox adds AI voice, from ₹2,399/mo.WhatsApp Follow-Up Automation with CRM in IndiaWhatsApp follow-up automation with a CRM: opt-in rules, approved templates, 24-hour window, chat logging and when automated messages annoy buyers.WhatsApp Automation for E-commerce India (2026)Recover abandoned carts, confirm COD orders and send shipping updates on WhatsApp. Compare Gallabox, Wati, AiSensy and Interakt with official prices.
About WATI (Clare.AI)
WATI (Clare.AI) · Hong Kong, Hong Kong · Founded 2020 · 1 product in our catalogue
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