1. Helium 10
Helium 10 · Irvine · Advertising & PPC management · 4.4/5
Amazon seller tools including ads.
Free plan
Free plan available
Advertising & PPC management · Alternatives
Best AdRoll alternatives in India (2026)
AdRoll is an advertising & ppc management product from AdRoll (NextRoll), San Francisco, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 14 have a free plan, 2 are built in India.
Quick answer
The closest alternatives to AdRoll are Helium 10 (Free plan), Google Ads (Free), LinkedIn Campaign Manager (Free), Meta Ads Manager (Free) and Microsoft Advertising (Free). Helium 10 is the top-ranked option with a free plan. Published prices in this list start at ₹1,500/month.
Why businesses look for a AdRoll alternative
Indian support and GST
AdRoll is built in United States. 2 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
AdRoll alternatives compared
Ranked by how closely each product matches AdRoll's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | AdRoll (current) | Free plan | Yes | Web | No | 4.6/5 | — |
| 1 | Helium 10 | Free plan | Yes | Web | No | 4.4/5 | |
| 2 |  Google Ads | Free | Yes | Web | No | 4.7/5 | vs AdRoll |
| 3 |  LinkedIn Campaign Manager | Free | Yes | Web | No | 4.7/5 | vs AdRoll |
| 4 |  Meta Ads Manager | Free | Yes | Web | No | 4.7/5 | vs AdRoll |
| 5 |  Microsoft Advertising | Free | Yes | Web | No | 4.7/5 | vs AdRoll |
| 6 |  Amazon Ads | Free | Yes | Web | No | 4.6/5 | vs AdRoll |
| 7 |  Adbeat | Free plan | Yes | Web | No | 4.2/5 | |
| 8 |  ShareChat Ads | Free | Yes | Web | Yes | 4.5/5 | |
| 9 |  Snapchat Ads | Free | Yes | Web | No | 4.4/5 | |
| 10 |  X Ads | Free | Yes | Web | No | 4.4/5 | |
| 11 |  Pinterest Ads | Free | Yes | Web | No | 4.4/5 | |
| 12 |  Optmyzr | ₹17,000/mo | No | Web | No | 4.4/5 | |
| 13 |  Quora Ads | Free | Yes | Web | No | 4.4/5 | |
| 14 |  Meta Business Suite Ads | Free | Yes | Web | No | 4.3/5 | |
| 15 |  Opteo | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 16 |  Spotify Ad Studio | Free | Yes | Web | No | 4.3/5 | |
| 17 |  AdEspresso | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 18 |  Perpetua | ₹20,000/mo | No | Web | No | 4.3/5 | |
| 19 |  Jungle Scout | ₹4,000/mo | No | Web | No | 4.3/5 | |
| 20 |  Zoho Ads Manager (Zoho Marketing Plus) | ₹1,500/mo | No | Web | Yes | 4.4/5 |
Top 10 AdRoll alternatives in detail
2. Google Ads
Google · Mountain View · Advertising & PPC management · 4.7/5
Search, display, YouTube and shopping advertising platform.
Free
Free plan available
3. LinkedIn Campaign Manager
LinkedIn · Sunnyvale · Advertising & PPC management · 4.7/5
B2B advertising on LinkedIn.
Free
Free plan available
4. Meta Ads Manager
Meta · Menlo Park · Advertising & PPC management · 4.7/5
Facebook and Instagram ad management.
Free
Free plan available
5. Microsoft Advertising
Microsoft · Redmond · Advertising & PPC management · 4.7/5
Search ads on Bing and partners.
Free
Free plan available
6. Amazon Ads
Amazon · Bengaluru · Advertising & PPC management · 4.6/5
Sponsored products and brands on Amazon.
Free
Free plan available
7. Adbeat
Adbeat · Walnut Creek · Advertising & PPC management · 4.2/5
Competitive ad intelligence showing rivals' display, native and programmatic ads and publishers.
Free plan
Free plan available
8. ShareChat Ads
ShareChat · Bengaluru · Advertising & PPC management · 4.5/5
Vernacular social advertising.
Free
Free plan available
Compared with AdRoll
- Built in India (Bengaluru)
Free
Free plan available
Free
Free plan available
AdRoll alternatives by what you need
Lowest published price
Free AdRoll alternatives
Indian alternatives to AdRoll
How to choose a AdRoll alternative
- Use the platforms' native tools until you manage several accounts or channels.
- For marketplace sellers, dedicated Amazon/Flipkart ad tools pay for themselves quickly.
- Check whether reporting reconciles with your actual sales data, not just platform-reported conversions.
AdRoll alternatives — FAQs
What is the best alternative to AdRoll in 2026?+
The closest matches to AdRoll on App Advisor are Helium 10 (Free plan), Google Ads (Free), LinkedIn Campaign Manager (Free). They are ranked by how closely their category, pricing model, platforms and target business size match AdRoll, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to AdRoll?+
Yes. 14 of the 20 alternatives listed have a free plan or are free: Helium 10 (Free plan), Google Ads (Free), LinkedIn Campaign Manager (Free). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to AdRoll?+
Among alternatives that publish a price, Zoho Ads Manager (Zoho Marketing Plus) starts lowest at ₹1,500/mo. Helium 10 also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to AdRoll?+
Yes. 2 alternatives are built in India, including ShareChat Ads (Free), Zoho Ads Manager (Zoho Marketing Plus) (₹1,500/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
AdRoll vs Helium 10: which is better?+
Helium 10 is the closest match to AdRoll in our catalogue. Compare them side by side before you book a demo.
How were these AdRoll alternatives chosen?+
Every product listed sits in advertising & ppc management or a category AdRoll also covers, and AdRoll (NextRoll)'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
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