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by Amplitude · San Francisco, United States · Since 2012
Product analytics and experimentation.
Amplitude is web analytics & cro from Amplitude, based in San Francisco, United States and has been building software since 2012. Product analytics and experimentation.
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
A free plan is available, with paid plans for growing teams. Beyond web analytics & cro, Amplitude also covers product management & roadmapping.
What works well
What to watch out for
Best suited for: Startup · Small business · SMB
Analysing Amplitude — pricing, features, reviews and alternatives…
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Category-standard capabilities plus what Amplitude adds. Verify depth in a demo.
Entry price
Free plan
Free plan, paid tiers for more users and features
How Amplitude charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on amplitude.com.
Alternatives, the same vendor's other products and India-first picks.
Amplitude is web analytics & cro by Amplitude. Product analytics and experimentation.
Amplitude has a free plan. Check the vendor's pricing page for current plans.
Yes — Amplitude offers a free plan you can start with.
No. Amplitude is developed by Amplitude in San Francisco, United States.
Amplitude suits startup, small business, smb buyers looking for web analytics & cro with product management & roadmapping.
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.
Amplitude is available as a cloud (SaaS) product, with web access.

Amplitude · San Francisco, United States · Founded 2012 · 2 products in our catalogue
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