Made in IndiaFree plan
Starts at
Free plan
Matomo
by Matomo (InnoCraft) · Wellington, New Zealand · Since 2007
Privacy-focused open-source analytics.
- Starting price
- Free plan
- Free trial / plan
- Free plan
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.6
- transparency & India fit
What is Matomo?
Matomo is web analytics & cro from Matomo (InnoCraft), based in Wellington, New Zealand and has been building software since 2007. Privacy-focused open-source analytics.
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
A free plan is available, with paid plans for growing teams.
What works well
- +Free plan available
- +Free trial available
- +Developer API documented on the official site
- +Integrations directory on the official site
- +States ISO 27001 compliance
What to watch out for
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Startup · Small business · SMB
Matomo at a glance
Analysing Matomo — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Matomo features
As listed on Matomo's official website.
- Visitors
- Behaviour
- Acquisition
- Multi attribution
- Heatmaps
- Session Recordings
- SEO keywords
- Form analytics
- Ecommerce
- Goals
- Funnel analysis
- Cohorts
What customers say about Matomo
Testimonials published on Matomo's own website, selected by the vendor. These are not independent reviews.
“My primary reason to use Matomo is to get the unsampled data... it provides many other benefits over GA like full ownership of the analytics data.” Source
Matomo pricing
Entry price
Free plan
Free plan, paid tiers for more users and features
How Matomo charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on matomo.org.
Matomo screenshots
Matomo video
How Matomo Helped Concrete CMS Achieve 3x More Leads
Specifications
- Category
- Web analytics & CRO
- Vendor
- Matomo (InnoCraft)
- Headquarters
- Wellington, New Zealand
- Founded
- 2007
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like Matomo
Alternatives, the same vendor's other products and India-first picks.
Compare all Matomo alternatives with pricing →
Matomo — frequently asked questions
Where is the Matomo login page?+
Matomo's login is at https://matomo.org/login, linked from its official website.
How much does Matomo cost?+
Matomo publishes its plans at https://matomo.org/support-plans/. It offers a free plan. Check that page for current prices, as plans change.
Does Matomo have a free trial?+
Yes. Matomo's official site offers a free trial.
Is Matomo secure and compliant?+
Matomo's official site states ISO 27001 compliance.
What is Matomo?+
Matomo is web analytics & cro by Matomo (InnoCraft). Privacy-focused open-source analytics.
How much does Matomo cost?+
Matomo has a free plan. Check the vendor's pricing page for current plans.
Does Matomo offer a free trial or free plan?+
Yes — Matomo offers a free plan you can start with.
Is Matomo made in India?+
No. Matomo is developed by Matomo (InnoCraft) in Wellington, New Zealand.
Who is Matomo best suited for?+
Matomo suits startup, small business, smb buyers looking for web analytics & cro.
What are the best alternatives to Matomo?+
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Mixpanel. Use App Advisor's compare tool to see them side by side.
How is Matomo deployed?+
Matomo is available as a cloud (SaaS) product, with web access.
About Matomo (InnoCraft)
Matomo (InnoCraft) · Wellington, New Zealand · Founded 2007 · 1 product in our catalogue
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