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VWO
by Wingify · New Delhi, Delhi · Since 2010
A/B testing and experimentation platform built in Delhi.
- Starting price
- Price on request
- Quoted on monthly active users and modules
- Free trial / plan
- Free plan
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.7
- transparency & India fit
What is VWO?
VWO is the experimentation and conversion optimisation platform built by Wingify, the company Paras Chopra started in India. In 2026 VWO merged with the Paris-based AB Tasty, and in September 2026 the combined business relaunched under the Wingify brand, with vwo.com now redirecting to wingify.com. The merged company reports more than 4,000 customers, over $100 million in revenue, 700+ staff and 11 offices, and its launch release was datelined Paris, Delhi and New York. Everstone Capital of Singapore is the majority investor.
The product covers web A/B and multivariate testing with a visual editor, server-side feature flags with SDKs in 8+ languages, web personalisation, heatmaps and session recordings, journey analytics and user feedback. Wingz AI, the new agentic layer, is bundled with every paid product and suggests and launches experiments. For Indian D2C brands, banks, edtech and SaaS firms running meaningful traffic, it is one of the few enterprise-grade testing tools with Indian roots and an India data centre.
Weak points are price transparency and fit for small sites. The public pricing page lists Growth, Pro and Enterprise tiers for each product but shows no rupee or dollar figures; pricing is quoted on monthly active users, or monthly tracked users for behaviour analytics, plus products chosen and implementation scope. The earlier free Starter plan no longer appears on the official page, so new sign-ups get a 30-day trial with no card required.
In practice, buying VWO means a sales conversation and an annual contract sized to your traffic. Ask for quotes on only the modules you need, because each product is priced separately, and check which features sit in Pro versus Growth: multivariate testing, cross-domain tests and guardrail metrics are Pro items, while SSO, API access and 24x7 support are Enterprise only.
What works well
- +Visual and code editors let marketers launch web A/B tests without waiting on developers
- +Unlimited experiments, variations and metrics even on the entry Growth tier of Web Experimentation
- +Open-source feature flag SDKs in more than 8 languages for server-side and app testing
- +Heatmaps, session recordings and form analytics sit in the same platform as testing
- +Security page lists ISO 27001, ISO 27701, SOC 2 Type II and PCI DSS certifications
- +Data centres in the US, EU and India give Indian firms a local hosting option
- +Wingz AI Core is included at no extra charge with every paid product
What to watch out for
- −No public prices on the pricing page, so every buyer has to go through sales
- −The permanent free Starter plan is no longer shown; new accounts get only a 30-day trial
- −SSO, API access and 24x7 support are reserved for the Enterprise tier
- −Each module such as testing, personalisation and analytics is priced separately, which adds up
- −Post-merger brand change from VWO to Wingify may cause confusion over docs, contracts and roadmaps
Best suited for: Indian D2C, ecommerce and fintech brands with enough traffic to run statistically valid tests · Product teams that want feature flags and experiments in one platform · Enterprises that need ISO and SOC 2 certified vendors with India data hosting · CRO agencies running many tests across client sites
VWO at a glance
Analysing VWO — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
VWO features
Researched from VWO's official product pages · updated October 2026.
Web experimentation
- Visual and code editors
- A/B, split and multivariate tests
- Multi-armed bandit campaigns
- QA assistant and SPA support
Feature management
- Feature flags and variables
- Open-source SDKs in 8+ languages
- Rollouts and kill switches
- Holdout groups on Enterprise
Personalization
- Concurrent personalisation campaigns
- Standard and custom widgets
- Experience prioritisation
- Cross-domain campaigns
Behavior and journey analytics
- Heatmaps including scroll and hover maps
- Session recordings
- Form analytics
- Funnel and journey reports
Governance
- Approval workflow
- SSO
- API access
- User collaboration and workspaces
AI capabilities
- Wingz AI agentic layer that analyses behaviour data, recommends changes, launches them and measures impact
- Wingz AI Core Plan bundled with every paid product
VWO pricing (USD)
SourceEvery edition as published by the vendor · free trial: 30 days, no credit card required. Prices exclude GST unless stated. Full VWO pricing breakdown
Growth
Custom quote
- Visual and code editors
- Unlimited experiments, variations and metrics
- Multi-armed bandit and rollout campaigns
- 1 workspace and 1 domain, basic support
Pro
Custom quote
- Multivariate and cross-domain testing
- Guardrail metrics and sample ratio mismatch detection
- Advanced targeting and reporting
- 3 workspaces and 3 domains, advanced support
Enterprise
Custom quote
- Self-hosting and approval workflows
- SSO and API access
- Mutually exclusive groups
- 5 workspaces, 5 domains and 24x7 support
- • Each product (Web Experimentation, Personalization, Feature Experimentation, Behavior Analytics, Journey Analytics, User Feedback) is priced separately with Growth, Pro and Enterprise tiers
- • Pricing depends on traffic volume (MAU, or MTU for behaviour analytics), selected products and implementation scope
- • Wingz AI Core is included with every paid product
- • No free Starter plan is listed on the official pricing page
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Google Analytics 4
- Google Tag Manager
- Adobe Analytics
- Amplitude
- HubSpot
- Shopify
- BigCommerce
- BigQuery
- Braze
- Contentful
- Microsoft Clarity
- Jira
Security & compliance
- ISO 27001:2022, ISO 27701, ISO 27017 and ISO 27018 certifications
- SOC 2 Type II and PCI DSS attestations
- Encryption in transit and at rest
- Dedicated Data Protection Officer
- Trust Center at trust.vwo.com for certificates and reports
For Indian businesses
- Wingify was founded by Paras Chopra and grew from India before the AB Tasty merger
- The September 2026 Wingify brand launch was datelined Paris, Delhi and New York
- Wingify lists an India data centre alongside US and EU hosting
- Everstone's roughly $200 million deal for a controlling stake in Wingify was reported as one of the largest PE transactions in Indian SaaS
Support, resources & partner network
Support & learning
- Basic support on Growth, advanced support on Pro
- 24x7 support on Enterprise plans
- Trial includes a pre-loaded sample playground account
Trust, compliance & who uses VWO
4,000+
Customers
140+
Countries
VWO timeline — releases & milestones
Is VWO the best choice for you?
Best choice if you are…
- Indian D2C, ecommerce and fintech brands with enough traffic to run statistically valid tests
- Product teams that want feature flags and experiments in one platform
- Enterprises that need ISO and SOC 2 certified vendors with India data hosting
- CRO agencies running many tests across client sites
Look elsewhere if you are…
- Small websites with a few thousand visitors a month, which cannot reach test significance
- Buyers who want self-serve, published monthly pricing without a sales call
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (7) · updated October 2026
VWO screenshots
VWO video
VWO | Overview
Specifications
- Category
- Web analytics & CRO
- Vendor
- Wingify
- Headquarters
- New Delhi, Delhi
- Founded
- 2010
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- Yes
More software like VWO
Alternatives, the same vendor's other products and India-first picks.
Compare all VWO alternatives with pricing →
VWO — frequently asked questions
What is the price of VWO in India?+
VWO, now sold under the Wingify brand, does not publish prices in rupees or dollars. Its pricing page shows Growth, Pro and Enterprise tiers for each product, and quotes depend on monthly active users, the modules you choose and implementation scope. Indian buyers should request a quote from sales and compare annual contract terms.
Does VWO still have a free plan?+
The official Wingify pricing page for VWO no longer shows a free Starter plan. New users are offered a free 30-day trial with no credit card required, which includes a pre-loaded sample playground. If you had an older free VWO account, check your account emails for its current status.
Is GST charged on VWO subscriptions?+
The VWO pricing page does not mention GST or INR billing, because prices are quoted individually. Indian companies contracting with Wingify should ask sales whether the invoice comes from an Indian entity with GST, or from an overseas entity where reverse charge applies, before signing.
VWO vs Optimizely: which should an Indian company choose?+
VWO and Optimizely both offer web experimentation, feature flags and personalisation for enterprises. VWO has Indian roots, an India data centre and bundles heatmaps and session recordings into the same platform, while Optimizely is a larger US vendor with content management add-ons. Compare quotes, because both sell by traffic volume.
What happened between VWO and AB Tasty?+
VWO and the French company AB Tasty agreed to merge in early 2026, with Everstone Capital leading the deal. In September 2026 the combined business launched as Wingify, a single platform covering experimentation, personalisation, analytics, feature management and commerce. vwo.com now redirects to wingify.com.
Does VWO have a mobile app?+
VWO is a web platform rather than a phone app for users. For testing your own mobile apps, its Feature Experimentation product offers open-source SDKs in more than 8 languages, and the Enterprise tier of Behavior Analytics adds mobile app heatmaps and session recordings.
Is VWO secure and where is data stored?+
VWO lists ISO 27001:2022, ISO 27701, ISO 27017, ISO 27018, SOC 2 Type II and PCI DSS certifications on its security page, with documents available through trust.vwo.com. Wingify says it runs data centres in the US, EU and India and encrypts data in transit and at rest.
How long does it take to set up VWO?+
Adding the VWO tracking code to a website usually takes a day, and a simple A/B test built in the visual editor can go live soon after. Server-side feature flags take longer because developers have to integrate an SDK. Enterprise rollouts with SSO, approval workflows and several domains often run for a few weeks.
Which VWO plan do I need for multivariate testing?+
Multivariate testing is part of the Pro tier of VWO Web Experimentation, along with cross-domain testing, guardrail metrics and sample ratio mismatch checks. The Growth tier covers A/B and split tests with unlimited experiments, while Enterprise adds SSO, API access, approval workflows and 24x7 support.
Does VWO offer support in India?+
VWO support levels depend on the plan: Growth gets basic support, Pro gets advanced support, and Enterprise gets 24x7 support. Wingify has Indian origins and its 2026 brand launch was datelined from Delhi, but the pricing page does not list Indian phone numbers, so ask your account manager about local support hours.
What is VWO?+
VWO is web analytics & cro by Wingify, an Indian company from New Delhi. A/B testing and experimentation platform built in Delhi.
How much does VWO cost?+
VWO has a free plan. Check the vendor's pricing page for current plans.
Does VWO offer a free trial or free plan?+
Yes — VWO offers a free plan you can start with.
Is VWO made in India?+
Yes. VWO is built by Wingify, headquartered in New Delhi, Delhi.
Who is VWO best suited for?+
VWO suits startup, small business, smb buyers looking for web analytics & cro.
What are the best alternatives to VWO?+
Popular alternatives in web analytics & cro include Google Analytics 4, Matomo, Mixpanel. Use App Advisor's compare tool to see them side by side.
How is VWO deployed?+
VWO is available as a cloud (SaaS) product, with web access.
Guides that mention VWO
Free Landing Page Builders Without WatermarkWhich landing page builders drop their badge only on paid plans, what A/B testing costs, and which free options suit Indian campaigns. Checked Oct 2026.Heatmaps & Session Recording Tools (2027)Compare Clarity, Hotjar, Mouseflow, Lucky Orange, Crazy Egg, FullStory and VWO on verified limits, prices and masking, with a DPDP-aware setup.
About Wingify
Wingify · New Delhi, Delhi · Founded 2010 · 1 product in our catalogue · Indian company
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