RecommendedFree plan
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Free plan
VWO
by Wingify · New Delhi, Delhi · Since 2010
A/B testing and experimentation platform built in Delhi.
- Starting price
- Free plan
- Free trial / plan
- Free plan
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.7
- transparency & India fit
What is VWO?
VWO is web analytics & cro from Wingify, an Indian company headquartered in New Delhi, Delhi and has been building software since 2010. A/B testing and experimentation platform built in Delhi.
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
A free plan is available, with paid plans for growing teams. Because it is built in India, GST, INR pricing and local support hours are native rather than bolted on.
What works well
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +16 years in business — a mature, stable product
What to watch out for
- −Feature depth for your specific workflow should still be verified in a demo
Best suited for: Startup · Small business · SMB
AI analysis of VWO
Analysing VWO — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
VWO features
Category-standard capabilities plus what VWO adds. Verify depth in a demo.
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
- Consent management
- Dashboards and alerts
- Free plan to start without a card
- INR pricing and India-based support
VWO pricing
Entry price
Free plan
Free plan, paid tiers for more users and features
How VWO charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on vwo.com.
VWO screenshots
VWO video
VWO | Overview
Specifications
- Category
- Web analytics & CRO
- Vendor
- Wingify
- Headquarters
- New Delhi, Delhi
- Founded
- 2010
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- Yes
More software like VWO
Alternatives, the same vendor's other products and India-first picks.
Compare all VWO alternatives with pricing →
VWO — frequently asked questions
What is VWO?+
VWO is web analytics & cro by Wingify, an Indian company from New Delhi. A/B testing and experimentation platform built in Delhi.
How much does VWO cost?+
VWO has a free plan. Check the vendor's pricing page for current plans.
Does VWO offer a free trial or free plan?+
Yes — VWO offers a free plan you can start with.
Is VWO made in India?+
Yes. VWO is built by Wingify, headquartered in New Delhi, Delhi.
Who is VWO best suited for?+
VWO suits startup, small business, smb buyers looking for web analytics & cro.
What are the best alternatives to VWO?+
Popular alternatives in web analytics & cro include Google Analytics 4, Matomo, Mixpanel. Use App Advisor's compare tool to see them side by side.
How is VWO deployed?+
VWO is available as a cloud (SaaS) product, with web access.
About Wingify
Wingify · New Delhi, Delhi · Founded 2010 · 1 product in our catalogue · Indian company
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