Made in IndiaFree plan
Starts at
Free plan
- Starting price
- Growth starts at $0 (volume-based)
- Mixpanel publishes no fixed Growth price — it states 'Starts at $0' and provides a pricing calculator keyed to your monthly event volume
- Free trial / plan
- Free forever plan
- Up to 1M events/month, unlimited seats, 10K session replays/month, up to 1K MEU/month for experiments and up to 10 active feature flags
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.6
- transparency & India fit
What is Mixpanel?
Mixpanel is an event-based product analytics platform used to understand how people actually move through a product — funnels, retention, cohorts and conversion.
It has expanded beyond analytics into session replay, feature flags and experiments, all metered on the same plan.
Pricing is volume-based on events rather than per seat: every plan includes unlimited seats, and the free plan covers up to 1M events a month.
Mixpanel does not publish a fixed price for the Growth plan — it says Growth 'starts at $0' and routes you to a pricing calculator, so the actual figure depends on your event volume.
What works well
- +Unlimited seats on every plan, including Free — you never have to ration analytics access across the company.
- +The free plan is substantial: 1M events and 10,000 session replays a month, free forever.
- +Funnel and retention analysis is Mixpanel's long-standing strength and is what most product teams buy it for.
- +Session replay, feature flags and experiments are included in the same plan rather than sold as separate contracts.
- +Startup Program gives qualifying young companies their first year free.
What to watch out for
- −Mixpanel does not publish a concrete Growth price — 'Starts at $0' plus a calculator means you cannot compare it against rivals from the pricing page alone.
- −Volume-based billing means an instrumentation mistake that fires extra events directly raises your bill.
- −Growth caps at 20M events/month, so higher-volume products are pushed to sales-quoted Enterprise.
- −Growth is limited to 5 alerts, which is restrictive for teams that want broad monitoring.
- −Several genuinely useful capabilities — anomaly detection, data verification, root cause analysis, Metric Trees — are Enterprise-only.
- −No free-trial length is published for paid plans.
Best suited for: Product managers and growth teams running funnel, retention and cohort analysis · Companies that want every employee to have analytics access without per-seat cost · Early-stage startups, especially those eligible for the first-year-free Startup Program · Teams that want analytics, replay and experiments on the same event stream
AI analysis of Mixpanel
Analysing Mixpanel — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Mixpanel features
Researched from Mixpanel's official product pages · updated September 2026.
Product analytics
- Event-based analytics with up to 1M events/month free
- Funnels analysis
- Retention analysis
- Cohorts — unlimited saved cohorts on Growth
- Unlimited saved metrics and reports on Growth
- Custom and borrowed properties on Growth
Session replay
- 10,000 session replays/month on the Free plan
- 500,000 session replays/month on Growth
- Custom volumes on Enterprise
Feature flags and experiments
- Up to 10 active feature flags on Free, up to 50 on Growth, custom on Enterprise
- Experiments billed by MEU (Monthly Experimented Users): 1,000/month on Free, 5,000/month on Growth
Alerting and analysis
- Up to 5 alerts on Growth
- Unlimited alerts and anomaly detection on Enterprise
- Data verification on Enterprise
- Root cause analysis on Enterprise
- Metric Trees on Enterprise
Data collection and governance
- First-party tracking domains on Enterprise
- Up to 1T events/month capacity on Enterprise
- Unlimited seats on every plan including Free
AI capabilities
- Mixpanel's Enterprise plan lists anomaly detection and root cause analysis, which are automated analysis capabilities rather than plan-level AI add-ons.
- No separately priced AI product or AI credit system was published on the pricing page we fetched, so none is claimed.
Mixpanel pricing (USD)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Mixpanel pricing breakdown
Free
$0
free forever
- Up to 1M events / month
- Unlimited seats
- 10,000 session replays / month
- Up to 1,000 MEU / month for experiments
- Up to 10 active feature flags
- Funnels and retention analysis
Growth
Starts at $0 (volume-based)
monthly or annual; annual billing is stated to save $480/year
- Up to 20M events / month
- 500,000 session replays / month
- 5,000 MEU / month included
- Up to 50 active feature flags
- Unlimited saved cohorts, metrics and reports
- Custom and borrowed properties
- Up to 5 alerts
Enterprise
Custom
contact sales, custom terms
- Up to 1T events / month
- Custom session replay, experiment and flag volumes
- Unlimited alerts and anomaly detection
- Data verification and root cause analysis
- Metric Trees
- Dedicated success team and priority support
- First-party tracking domains
Other pricing options & add-ons
- • Mixpanel's pricing page shows 'Starts at $0' for the Growth plan with a calculator link, and does not display a concrete monthly or annual dollar figure for Growth. We will not invent one — use the calculator on mixpanel.com/pricing with your own event volume.
- • The one hard figure published for Growth is that annual billing saves $480/year versus monthly.
- • Pricing is driven by monthly event volume, not seats. Every plan includes unlimited seats, so adding team members does not raise the bill.
- • MEU means Monthly Experimented Users, the billing unit for the experiments product.
- • The Free plan is described as 'Free forever' with no trial mentioned, so freeTrial is null.
- • All figures are in USD.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Implementing Mixpanel
SourceWays to implement
- Self-serve signup on the Free plan
- Self-serve Growth plan sized with the pricing calculator
- Sales-led Enterprise contract
Mixpanel does not publish an implementation timeline, so none is quoted. Basic SDK installation is typically a same-day task; a well-designed event taxonomy takes longer and is the part that actually determines value.
- 1Sign up for the Free plan — no trial needed, it is free forever
- 2Design your event taxonomy before instrumenting, since events are the billing unit and the analysis unit
- 3Install the Mixpanel SDK for web, server or mobile
- 4Identify users so behaviour joins across devices and sessions
- 5Build your core funnels and retention reports
- 6Turn on session replay and feature flags if you want them on the same data
- 7Use the pricing calculator with your actual measured event volume before upgrading to Growth
Need a certified partner in India to set up Mixpanel?Implementation help
Integrations, security & India
Integrations
- SDKs for web, server-side and mobile platforms
- First-party tracking domains on Enterprise
- Mixpanel publishes a broader integration catalogue, but we do not list specific partners here because none were verified on the pricing page we fetched
Security & compliance
- First-party tracking domains on Enterprise, which helps with ad-blocker and cookie handling
- Data verification on Enterprise
- No certification claims (SOC 2, ISO 27001), data region or SSO details are made here because none were verified on the pricing page we fetched
For Indian businesses
- Mixpanel publishes prices in USD; we found no INR price list, so Indian buyers should budget in dollars.
- We could not verify GST invoicing or GSTIN handling on the pricing page, so no claim is made — raise it with Mixpanel billing if you need a GST input-tax-credit invoice.
- We could not verify an India data region or any residency option, so no residency claim is made. Ask sales directly if this is a requirement.
- The free plan — 1M events a month with unlimited seats — is well suited to Indian early-stage products, and the Startup Program's first-year-free offer applies to companies founded less than 5 years ago with $8M or less in funding.
- No India-specific support hours are published; only Enterprise lists priority support and a dedicated success team.
Mobile apps
Mobile events count against the same monthly event allowance as web, so a high-engagement mobile app can consume the 1M free events quickly. Session replay volumes are also shared across the account.
Support, resources & partner network
Support & learning
- Enterprise includes a dedicated success team and priority support (vendor-stated)
- Support levels for Free and Growth were not specified on the pricing page, so none are claimed
- No specific SLA response times were verified
Is Mixpanel the best choice for you?
Best choice if you are…
- Product managers and growth teams running funnel, retention and cohort analysis
- Companies that want every employee to have analytics access without per-seat cost
- Early-stage startups, especially those eligible for the first-year-free Startup Program
- Teams that want analytics, replay and experiments on the same event stream
Look elsewhere if you are…
- Teams that need a published, comparable list price before starting an evaluation
- Very high-volume products that would immediately need sales-quoted Enterprise
- Buyers who want a fixed annual number with no usage variability
- Marketing attribution use cases, which are better served by a dedicated attribution tool
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (1) · updated September 2026
Mixpanel screenshots
Mixpanel video
What Is Mixpanel? | Product Demo
Specifications
- Category
- Web analytics & CRO, Product management & roadmapping
- Vendor
- Mixpanel
- Headquarters
- San Francisco, United States
- Founded
- 2009
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like Mixpanel
Alternatives, the same vendor's other products and India-first picks.
Mixpanel vs VWOMixpanel vs Google Analytics 4Mixpanel vs MatomoMixpanel vs AmplitudeMixpanel vs HeapMixpanel vs PostHog
Compare all Mixpanel alternatives with pricing →Mixpanel — frequently asked questions
Is Mixpanel free?+
Yes. Mixpanel has a Free forever plan covering up to 1M events per month with unlimited seats, 10,000 session replays per month, up to 1,000 MEU per month for experiments and up to 10 active feature flags, including funnels and retention analysis. It is a permanent free tier, not a trial.
What is Mixpanel pricing?+
Mixpanel prices on monthly event volume, not seats. The Free plan is $0 for up to 1M events. The Growth plan is stated as 'Starts at $0' and is sized with Mixpanel's pricing calculator based on your volume, covering up to 20M events a month — Mixpanel does not publish a fixed Growth figure, so use the calculator rather than any number quoted elsewhere. Enterprise is custom-quoted and scales to 1T events a month.
How much does the Mixpanel Growth plan cost per month?+
Mixpanel does not publish a concrete monthly or annual figure for Growth. Its pricing page shows 'Starts at $0' with a 'Calculate pricing' link, because the price is a function of your event volume. The only fixed figure published is that annual billing saves $480 a year versus monthly billing.
Does Mixpanel charge per user?+
No. Every Mixpanel plan, including the Free plan, includes unlimited seats. Billing is driven by monthly event volume, plus metered session replays and experiment MEUs. This means you can give analytics access to everyone in the company without the cost changing.
What is MEU in Mixpanel pricing?+
MEU stands for Monthly Experimented Users and is the billing unit for Mixpanel's experiments product. The Free plan includes up to 1,000 MEU per month and Growth includes 5,000 MEU per month, with custom volumes on Enterprise.
Does Mixpanel have a startup discount?+
Yes. Mixpanel's Startup Program gives early-stage companies — founded less than 5 years ago with $8 million or less in funding — their first year free on the Startup Plan. This is stated directly on Mixpanel's pricing page.
What is the difference between Mixpanel Growth and Enterprise?+
Growth covers up to 20M events a month with 500K session replays, 5K MEU, up to 50 feature flags, unlimited saved cohorts, metrics and reports, custom properties and up to 5 alerts. Enterprise scales to 1T events a month and adds unlimited alerts and anomaly detection, data verification, root cause analysis, Metric Trees, first-party tracking domains, a dedicated success team and priority support.
Mixpanel vs PostHog — which is cheaper?+
They bill differently, so it depends on your shape. Both charge on usage rather than seats and both have real free tiers — PostHog gives 1M events plus 5,000 session replays a month, Mixpanel gives 1M events plus 10,000 session replays a month. PostHog publishes per-event rates you can model directly ($0.00005/event in the 1M–2M band), whereas Mixpanel does not publish a Growth rate and requires its calculator, so a direct price comparison needs you to run your real volume through both.
What is Mixpanel?+
Mixpanel is web analytics & cro by Mixpanel. Product analytics for apps.
How much does Mixpanel cost?+
Mixpanel has a free plan. Check the vendor's pricing page for current plans.
Does Mixpanel offer a free trial or free plan?+
Yes — Mixpanel offers a free plan you can start with.
Is Mixpanel made in India?+
No. Mixpanel is developed by Mixpanel in San Francisco, United States, though it is used by Indian businesses.
Who is Mixpanel best suited for?+
Mixpanel suits startup, small business, smb buyers looking for web analytics & cro with product management & roadmapping.
What are the best alternatives to Mixpanel?+
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.
How is Mixpanel deployed?+
Mixpanel is available as a cloud (SaaS) product, with web access.
About Mixpanel
Mixpanel · San Francisco, United States · Founded 2009 · 1 product in our catalogue
Get an instant demo