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Hotjar

by Hotjar (Contentsquare) · Valletta, Malta · Since 2014

Heatmaps, recordings and surveys.

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Starting price
Free plan
Free trial / plan
Free plan
Start without a card
Deployment
Cloud
Web
App Advisor rating
4.5
transparency & India fit

What is Hotjar?

Hotjar is web analytics & cro from Hotjar (Contentsquare), based in Valletta, Malta and has been building software since 2014. Heatmaps, recordings and surveys.

Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.

A free plan is available, with paid plans for growing teams. Beyond web analytics & cro, Hotjar also covers travel, transport & ride apps.

What works well

  • +Free plan available to evaluate at zero cost
  • +12 years in business — a mature, stable product
  • +Covers more than one software category, reducing the number of tools you run

What to watch out for

  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Hotjar

Analysing Hotjar — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Hotjar features

Category-standard capabilities plus what Hotjar adds. Verify depth in a demo.

  • Traffic and acquisition reports
  • Event tracking and funnels
  • Heatmaps and session replay
  • A/B and multivariate testing
  • Product analytics and retention cohorts
  • Privacy-friendly, cookieless options
  • Consent management
  • Dashboards and alerts
  • Free plan to start without a card

Hotjar pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Hotjar charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on hotjar.com.

Specifications

Category
Web analytics & CRO, Travel, transport & ride apps
Vendor
Hotjar (Contentsquare)
Headquarters
Valletta, Malta
Founded
2014
Pricing model
Freemium
Starting price
Free plan
Deployment
Cloud
Platforms
Web
Best for
Startup, Small business, SMB
Made in India
No

More software like Hotjar

Alternatives, the same vendor's other products and India-first picks.

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Hotjar — frequently asked questions

What is Hotjar?+

Hotjar is web analytics & cro by Hotjar (Contentsquare). Heatmaps, recordings and surveys.

How much does Hotjar cost?+

Hotjar has a free plan. Check the vendor's pricing page for current plans.

Does Hotjar offer a free trial or free plan?+

Yes — Hotjar offers a free plan you can start with.

Is Hotjar made in India?+

No. Hotjar is developed by Hotjar (Contentsquare) in Valletta, Malta, though it is used by Indian businesses.

Who is Hotjar best suited for?+

Hotjar suits startup, small business, smb buyers looking for web analytics & cro with travel, transport & ride apps.

What are the best alternatives to Hotjar?+

Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.

How is Hotjar deployed?+

Hotjar is available as a cloud (SaaS) product, with web access.

About Hotjar (Contentsquare)

Hotjar (Contentsquare) logo

Hotjar (Contentsquare) · Valletta, Malta · Founded 2014 · 1 product in our catalogue

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