Skip to content

Free, independent software advice for Indian businesses

App Advisor logoApp Advisor
Charles logo

Charles

by Charles · Berlin, Germany · Since 2019

WhatsApp marketing for European brands.

Visit website
Starting price
On request
Ask for a quote
Free trial / plan
Not advertised
Deployment
Cloud
Web
App Advisor rating
3.9
transparency & India fit

What is Charles?

Charles is whatsapp automation from Charles, based in Berlin, Germany and has been building software since 2019. WhatsApp marketing for European brands.

WhatsApp automation tools sit on top of the WhatsApp Business API to run broadcasts, chatbots, catalogue selling and support conversations at scale. This is one of the few categories where Indian vendors genuinely lead the global market, because Indian businesses adopted the channel first.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

  • +Integrations directory on the official site
  • +States GDPR compliance

What to watch out for

  • −Pricing is not published — expect a sales conversation before you see costs
  • −No permanently free plan
  • −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

Charles at a glance

Analysing Charles — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Charles features

As listed on Charles's official website.

  • Subscriber collection
  • Click to Message Ads
  • Appointment booking
  • Lead qualification
  • Product recommendation
  • Abandoned carts
  • Back-in-stock
  • FAQ automation
  • Campaigns
  • Customer service
  • Win back
  • Referrals

Charles pricing

Entry price

On request

Quoted per organisation after a discovery call

How Charles charges. Charles prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on hello-charles.com.

Charles screenshots

Specifications

Category
WhatsApp automation
Vendor
Charles
Headquarters
Berlin, Germany
Founded
2019
Pricing model
Quote-based
Starting price
On request
Deployment
Cloud
Platforms
Web
Best for
Mid-market, Enterprise
Made in India
No

More software like Charles

Alternatives, the same vendor's other products and India-first picks.

MSG91 logo

Walkover Web Solutions · SMS & OTP platforms

4.7App Advisor rating
RecommendedMade in India

Starts at

Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST

View
Compare all Charles alternatives with pricing →

Charles — frequently asked questions

What is Charles?+

Charles is whatsapp automation by Charles. WhatsApp marketing for European brands.

How much does Charles cost?+

Charles is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Charles offer a free trial or free plan?+

Charles does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Charles made in India?+

No. Charles is developed by Charles in Berlin, Germany.

Who is Charles best suited for?+

Charles suits mid-market, enterprise buyers looking for whatsapp automation.

What are the best alternatives to Charles?+

Popular alternatives in whatsapp automation include AiSensy, Gupshup, Zoho SalesIQ WhatsApp. Use App Advisor's compare tool to see them side by side.

How is Charles deployed?+

Charles is available as a cloud (SaaS) product, with web access.

About Charles

Charles logo

Charles · Berlin, Germany · Founded 2019 · 1 product in our catalogue

Schedule a demo

See Charles live, with an App Advisor discount