Starts at
Free plan
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by Freshworks · San Mateo, California · Since 2010
WhatsApp messaging in Freshchat.
Freshchat WhatsApp is the WhatsApp Business Platform channel inside Freshchat, the messaging and live chat product from Freshworks, whose Indian entity Freshworks Technologies Private Limited is registered in Chennai. Freshworks acts as an official Business Solution Provider, so you connect a WhatsApp number directly from Admin > Channels in Freshchat rather than signing up with a separate BSP. Conversations land in the same shared inbox as website chat, email, Facebook and SMS, and agents can answer them from the Freshchat mobile app too.
It suits Indian support teams that want WhatsApp as one channel among several, handled by agents with routing, SLAs and Freddy AI bots, rather than a pure broadcast tool. Good fits are D2C brands, edtech and travel firms that already use Freshdesk or Freshsales. Template messages for order updates and campaigns need Meta approval, and regular replies can only be sent inside the 24-hour customer service window that WhatsApp enforces.
The catch is cost structure. WhatsApp and other text channels are not part of the Freshchat Free plan; they start on Growth at $19 per agent per month billed annually, with Pro at $49 and Enterprise at $79. Meta's per-message charges, in force since 1 July 2025, are billed on top. Prices are in US dollars only, and Freshworks says offline payments also follow USD pricing, so Indian buyers pay by international card.
There are also practical limits worth knowing before you migrate an existing number: up to 25 numbers per account, 25 MB attachments, no voice or video calls, bots cannot send files, and old WhatsApp chat history does not carry over. If your use case is mainly bulk marketing broadcasts, an India-focused WhatsApp marketing tool with rupee pricing may cost less.
What works well
What to watch out for
Best suited for: Indian support teams that handle WhatsApp alongside web chat and email · Companies already using Freshdesk or Freshsales that want one Freshworks stack · Businesses that need AI bots plus human handover on WhatsApp · Multi-brand companies that need several WhatsApp numbers in one account
Analysing Freshchat WhatsApp — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Researched from Freshchat WhatsApp's official product pages · updated October 2026.
WhatsApp channel
Inbox and routing
AI and automation
Campaigns and reporting
Mobile and admin
Every edition as published by the vendor · free trial: 14 days with Enterprise access. Prices exclude GST unless stated. Full Freshchat WhatsApp pricing breakdown
Free
$0
up to 10 agents
Growth
$19
per agent/month, billed annually
Pro
$49
per agent/month, billed annually
Enterprise
$79
per agent/month, billed annually
Other pricing options & add-ons
Freddy AI Copilot
Pro and Enterprise, billed annually
$29/agent/month
Freddy AI Agent sessions
$49 per 100 sessions
Campaign contacts
$100/month per 5,000 contacts
Integrations
Security & compliance
For Indian businesses
Support & learning
74,000+ (Freshworks overall)
Customers
120+
Countries
Best choice if you are…
Look elsewhere if you are…
Alternatives, the same vendor's other products and India-first picks.
Starts at
Free plan
Starts at
Pay as you go
Starts at
Free plan
Starts at
Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST
Starts at
Free · Growth ₹3,250/outlet/month · Growth billed ₹39,000/outlet/year + GST
Starts at
Free
Freshchat WhatsApp needs a paid Freshchat plan. Growth costs $19 per agent per month, Pro $49 and Enterprise $79, all billed annually in US dollars. Meta's own per-message WhatsApp charges are added on top. Freshworks does not publish an INR price list, so the rupee cost depends on the exchange rate on your card.
No. The Freshchat Free plan covers up to 10 agents with web and mobile chat, a shared inbox and email, but text messaging channels such as WhatsApp, SMS and Line start on the Growth plan. You can still test WhatsApp during the 14-day trial, which gives Enterprise-level access.
Freshchat's pricing page lists prices in USD and does not mention GST. Freshworks has an Indian entity, Freshworks Technologies Private Limited in Chennai, so Indian businesses should ask Freshworks sales which entity will invoice them and whether GST will be charged or handled under reverse charge.
In Freshchat, go to Admin, then Channels, then WhatsApp Business, and click Configure on your number. You verify it with a code sent by SMS or voice call, with three attempts allowed. The number must not be active on WhatsApp Messenger or another provider, and Meta must approve your business and templates.
Freshchat WhatsApp is strongest for support teams that want WhatsApp in a shared inbox with chat, email, routing and AI bots, priced per agent in dollars. India-focused tools like Interakt or WATI focus more on WhatsApp broadcasts and commerce and usually price in rupees. Choose by whether support or marketing is your main use.
Yes. The Freshchat mobile app shows WhatsApp conversations in the same inbox as web chat, email, Facebook and SMS, and agents can read and reply from their phones. Freshworks notes that agents cannot send voice notes from the app, and incoming videos and GIFs arrive as downloadable attachments.
Freshchat follows WhatsApp's 24-hour customer service window: normal text and media replies are allowed only within 24 hours of the customer's last message. Outside that window you must use a Meta-approved template. Attachments can be up to 25 MB, and voice or video calls are not supported on the business number.
Freshchat runs on Freshworks infrastructure, and Freshworks lists data centre regions in the US, EEA, UAE, India and Australia, selected at sign-up. Freshchat Enterprise adds audit logs, JWT authentication and domain and IP allowlisting. WhatsApp messages themselves also pass through Meta's WhatsApp Business Platform.
Connecting a number in Freshchat takes minutes once Meta has approved your business, but Freshworks warns that green-tick verification and template approval can take longer. Freshworks also asks that the integration be completed within 12 days of the initiation email. Plan for a few days to a week overall.
Freshchat lets you connect up to 25 WhatsApp Business numbers to one account, which helps companies running separate brands or regional support lines. If you need more than 25, Freshworks asks you to email support@freshchat.com. Each number is billed under Meta's per-message pricing.
Freshchat WhatsApp is whatsapp automation by Freshworks, an Indian company from San Mateo. WhatsApp messaging in Freshchat.
Freshchat WhatsApp has a free plan. Check the vendor's pricing page for current plans.
Yes — Freshchat WhatsApp offers a free plan you can start with.
Yes. Freshchat WhatsApp is built by Freshworks, headquartered in San Mateo, California.
Freshchat WhatsApp suits startup, small business, smb buyers looking for whatsapp automation.
Popular alternatives in whatsapp automation include AiSensy, Gupshup, Zoho SalesIQ WhatsApp. Use App Advisor's compare tool to see them side by side.
Freshchat WhatsApp is available as a cloud (SaaS) product, with web access.

Freshworks · San Mateo, California · Founded 2010 · 16 products in our catalogue · Indian company
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