Skip to content

Free, independent software advice for Indian businesses

App Advisor logoApp Advisor
Countly logo

Countly

by Countly · London, United Kingdom · Since 2012

Product analytics with self-hosting.

Visit website
Starting price
Free plan
Free trial / plan
Free plan
Start without a card
Deployment
Cloud
Web
App Advisor rating
4.4
transparency & India fit

What is Countly?

Countly is web analytics & cro from Countly, based in London, United Kingdom and has been building software since 2012. Product analytics with self-hosting.

Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.

A free plan is available, with paid plans for growing teams. Beyond web analytics & cro, Countly also covers product management & roadmapping.

What works well

  • +Free plan available to evaluate at zero cost
  • +14 years in business — a mature, stable product
  • +Covers more than one software category, reducing the number of tools you run

What to watch out for

  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Countly

Analysing Countly — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Countly features

Category-standard capabilities plus what Countly adds. Verify depth in a demo.

  • Traffic and acquisition reports
  • Event tracking and funnels
  • Heatmaps and session replay
  • A/B and multivariate testing
  • Product analytics and retention cohorts
  • Privacy-friendly, cookieless options
  • Consent management
  • Dashboards and alerts
  • Free plan to start without a card

Countly pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Countly charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on count.ly.

Specifications

Category
Web analytics & CRO, Product management & roadmapping
Vendor
Countly
Headquarters
London, United Kingdom
Founded
2012
Pricing model
Freemium
Starting price
Free plan
Deployment
Cloud
Platforms
Web
Best for
Startup, Small business, SMB
Made in India
No

More software like Countly

Alternatives, the same vendor's other products and India-first picks.

Compare all Countly alternatives with pricing →

Countly — frequently asked questions

What is Countly?+

Countly is web analytics & cro by Countly. Product analytics with self-hosting.

How much does Countly cost?+

Countly has a free plan. Check the vendor's pricing page for current plans.

Does Countly offer a free trial or free plan?+

Yes — Countly offers a free plan you can start with.

Is Countly made in India?+

No. Countly is developed by Countly in London, United Kingdom, though it is used by Indian businesses.

Who is Countly best suited for?+

Countly suits startup, small business, smb buyers looking for web analytics & cro with product management & roadmapping.

What are the best alternatives to Countly?+

Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.

How is Countly deployed?+

Countly is available as a cloud (SaaS) product, with web access.

About Countly

Countly logo

Countly · London, United Kingdom · Founded 2012 · 1 product in our catalogue

Get an instant demo

See Countly live, with an App Advisor discount