RecommendedFeatured
Starts at
₹800/mo
- Starting price
- ₹899
- per user per month, billed yearly
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.5
- transparency & India fit
What is Edze CRM?
Edze sells its CRM under the name Sales Infinity, and the yearly price starts at ₹899 per user per month for either the Lead Management or the Call Management edition. The combined Lead + Call edition costs ₹1,399 per user per month on a yearly plan. That positions it as a telecalling CRM for Indian SMEs that run inside sales or tele-sales teams. Typical buyers are education counsellors, real estate brokers, loan DSAs and service businesses that buy leads from Justdial, Sulekha or Facebook.
The product is built around SIM-based calling. Agents dial from their own phone numbers with an auto-dialler, and the system records calls, keeps call logs and flags missed follow-ups with a reminder buzzer. Leads come in from Facebook, Instagram, Google Ads, Justdial, Sulekha and website forms, so you don't have to copy them in by hand. SMS, WhatsApp and email templates sit in the same screen, and managers get hierarchy controls plus performance and incentive tracking.
There are real limits. Edze is a small Hyderabad company. Its website names no customers, no founding year and no security certifications, and independent user reviews are hard to find. There is no monthly plan either. The shortest commitment is a quarter, at ₹1,199 per user per month for a single module, so a 10-person team pays about ₹36,000 upfront even before any customisation. Edze says custom fields and layouts can cost extra.
Edze does not offer a free trial. It offers a 14-day money-back window instead, so ask for the live demo first and test calling on your own SIMs during that window. Setup is quoted at 2 to 4 hours, with training included. If your team mostly sells over the phone and you find LeadSquared or Salesforce too heavy, Edze is worth a shortlist slot. Field-heavy or enterprise teams should look elsewhere.
What works well
- +SIM-based calling lets agents use their existing mobile numbers instead of a separate VoIP line
- +Leads from Justdial, Sulekha, Facebook, Instagram and Google Ads are captured into one list automatically
- +Call recording, call logs and call analytics come built into the Call Management edition
- +Follow-up buzzer and missed follow-up tracking stop hot leads from going cold overnight
- +Yearly billing at ₹899 per user is about 25% cheaper than the ₹1,199 quarterly rate
- +Setup is quoted at 2 to 4 hours, and onboarding training is included in the plan
What to watch out for
- −There is no monthly plan, so the minimum commitment is one quarter, paid upfront
- −Edze offers no free trial, only a 14-day money-back window after you pay
- −Customising fields, layouts and reports may carry extra charges on top of the licence
- −The website names no customers, certifications or founding year, so due diligence takes longer
- −Independent user reviews are scarce, so you rely mostly on the demo and references
Best suited for: Telecalling CRM for small business in India with 5 to 50 inside sales agents · Education, real estate and loan agencies that buy leads from Justdial, Sulekha or Facebook · Managers who need call recordings and agent-wise call analytics without a separate dialler
Edze CRM at a glance
Analysing Edze CRM — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Edze CRM features
Researched from Edze CRM's official product pages · updated October 2026.
Lead management
- Lead capture from Facebook, Instagram and Google Ads
- Justdial and Sulekha lead import
- Automatic lead distribution to agents
- Lead nurturing through to closure
Calling
- SIM-based calling
- Auto-dialler
- Call recording
- Call logs and call analytics
Communication and follow-ups
- SMS, WhatsApp and email messaging
- Template builder and automated messages
- Follow-up buzzer and reminders
- Missed follow-up tracking
Management and automation
- Workflow automation
- Bulk SMS, email and WhatsApp campaigns
- Hierarchy management
- Performance and incentive tracking
- Admin and agent dashboards
Edze CRM pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Edze CRM pricing breakdown
Lead Management
₹899
per user per month, yearly (₹1,099 half-yearly, ₹1,199 quarterly)
- Lead capture from Facebook, Google Ads, Justdial and Sulekha
- Lead distribution and follow-up reminders
- SMS, WhatsApp and email templates
- Dashboards for admins and agents
Call Management
₹899
per user per month, yearly (₹1,099 half-yearly, ₹1,199 quarterly)
- SIM-based calling with auto-dialler
- Call recording and call logs
- Call analytics per agent
- Follow-up buzzer and missed follow-up tracking
Lead + Call Management
₹1,399
per user per month, yearly (₹1,699 half-yearly, ₹1,999 quarterly)
- Everything in Lead and Call Management
- Workflow and marketing automation
- Hierarchy management and incentive tracking
- Payment gateway integration
Enterprise
Custom quote
- Pricing on request from salesassist@edze.in
- Custom fields, layouts and reports
- Training and onboarding support
Other pricing options & add-ons
International pricing
USD plans for buyers outside India
$35 to $69 per user per month
- • There is no monthly billing. The shortest plan is quarterly.
- • Edze offers a 14-day money-back promise instead of a free trial.
- • The pricing page does not say whether GST is included.
- • Customisation may incur additional fees.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Implementing Edze CRM
SourceWays to implement
- Vendor-led setup with training
2 to 4 hours for a standard setup
- 1Book a live demo
- 2Choose edition and billing term
- 3Connect lead sources and add users
- 4Agent training session
Need a certified partner in India to set up Edze CRM?Implementation help
Integrations, security & India
Integrations
- Facebook Lead Ads
- Google Ads
- Justdial
- Sulekha
- Payment gateways
- Website forms and chatbots
For Indian businesses
- Edze is headquartered in Hi-tech City, Hyderabad, Telangana
- Indian plans are priced in rupees (₹899 to ₹1,999 per user per month), with separate USD pricing for overseas buyers
- Lead capture covers Indian lead portals such as Justdial and Sulekha
- Support runs Monday to Saturday, 10 AM to 8 PM, on Indian phone numbers
Support, resources & partner network
Support & learning
- Phone support on +91 92811 51385, Monday to Saturday, 10 AM to 8 PM
- Email: salesassist@edze.in
- Onboarding training included with setup
Is Edze CRM the best choice for you?
Best choice if you are…
- Telecalling CRM for small business in India with 5 to 50 inside sales agents
- Education, real estate and loan agencies that buy leads from Justdial, Sulekha or Facebook
- Managers who need call recordings and agent-wise call analytics without a separate dialler
Look elsewhere if you are…
- Field sales teams that need GPS check-ins and route planning (Edze's Field PRO is still in beta)
- Companies that want to try the software on a free trial before paying anything
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (4) · updated October 2026
Edze CRM screenshots
Specifications
- Category
- CRM software, Workflow automation & integration
- Vendor
- Edze
- Headquarters
- Kochi, Kerala
- Founded
- 2018
- Pricing model
- Subscription
- Starting price
- ₹500/mo
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
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Edze CRM — frequently asked questions
What is Edze CRM pricing in India?+
Edze Sales Infinity charges per user per month. On yearly billing, Lead Management or Call Management costs ₹899, and the combined Lead + Call edition costs ₹1,399. Half-yearly plans cost ₹1,099 and ₹1,699, and quarterly plans cost ₹1,199 and ₹1,999. Edze does not offer a monthly plan, and enterprise pricing is by quote.
Does Edze CRM have a free trial?+
No. Edze does not advertise a free trial for Sales Infinity. Its FAQ offers a 14-day money-back promise instead: if you are not satisfied within 14 days of buying, you can ask for a refund. Book the live demo first, then test calling on your own SIMs during those 14 days.
Is GST included in Edze CRM prices?+
Edze's pricing page lists rupee prices per user without saying whether GST is included. Indian B2B software usually carries 18% GST on top of the listed price, so confirm this with Edze sales (salesassist@edze.in) and ask for a GST invoice before you pay for a quarter or a year.
How does SIM-based calling work in Edze CRM?+
Edze Sales Infinity places calls through the agent's own mobile SIM rather than a cloud telephony number. The CRM includes an auto-dialler, records each call, logs its duration and outcome, and feeds call analytics to managers. This means you don't pay per-minute VoIP charges, but call quality depends on each agent's mobile network.
Edze CRM vs LeadSquared: which is better for telecalling?+
Edze is narrower and cheaper. At ₹899 to ₹1,399 per user per month on yearly billing, it focuses on SIM calling, lead capture and follow-ups. LeadSquared has deeper automation, field sales tools, a larger partner network and more published customers, but it costs more and takes longer to set up. Small telecalling teams may find Edze enough.
Which lead sources can Edze CRM capture automatically?+
Edze Sales Infinity says it captures leads from Facebook, Instagram, Google Ads, Justdial, Sulekha, website forms and chatbots. New leads are distributed to agents for follow-up, and you can message them with SMS, WhatsApp and email templates from the same screen. Check each connector in the demo before you buy a yearly plan.
Does Edze CRM have a mobile app?+
Edze's website says a mobile app is available, which agents need for SIM-based calling and call recording. We could not find a public Play Store or App Store listing to check its rating, so ask Edze for the Android install process and test it on your team's handsets during the demo.
How long does Edze CRM take to set up?+
Edze quotes 2 to 4 hours to set up Sales Infinity, and training is included. That covers a standard account, users and lead sources. Custom fields, layouts or reports can take longer and may cost extra, so agree the scope and the charges in writing before your quarterly or yearly payment.
Where is Edze based and how do I reach support?+
Edze (Edze Soft) is based in Hi-tech City, Hyderabad, Telangana. Its support page lists phone support on +91 92811 51385 and email at salesassist@edze.in, Monday to Saturday from 10 AM to 8 PM. The website does not publish a response-time SLA, so ask about one if you run a large team.
Is Edze CRM safe for customer data?+
Edze publishes a privacy policy, but its website does not name any security certification such as ISO 27001 or SOC 2, or say where data is hosted. If you handle sensitive borrower or student data, ask Edze in writing about hosting location, backups, access controls and call-recording storage before you sign up.
What is Edze CRM?+
Edze CRM is crm software by Edze, an Indian company from Kochi. Simple CRM for SMEs with automation.
How much does Edze CRM cost?+
Edze CRM's published pricing starts at ₹500/mo. Plans and taxes vary, so confirm on the official site.
Does Edze CRM offer a free trial or free plan?+
App Advisor's listing records a free trial for Edze CRM. Confirm the current trial terms on Edze's official site.
Is Edze CRM made in India?+
Yes. Edze CRM is built by Edze, headquartered in Kochi, Kerala.
Who is Edze CRM best suited for?+
Edze CRM suits small business, smb, mid-market buyers looking for crm software with workflow automation & integration.
What are the best alternatives to Edze CRM?+
Popular alternatives in crm software include Zoho CRM, Freshsales, LeadSquared. Use App Advisor's compare tool to see them side by side.
How is Edze CRM deployed?+
Edze CRM is available as a cloud (SaaS) product, with web access.
About Edze
Edze · Kochi, Kerala · Founded 2018 · 1 product in our catalogue · Indian company
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